by | Jul 30, 2024 | Business
VRITIMES, a pioneering press release distribution technology startup, and Wazzup PH, a leading Philippine entertainment and lifestyle news platform, announced today their partnership to widen the reach of press releases distributed through the VRITIMES platform.
This collaboration marks a pivotal moment for both companies, combining VRITIMES’ cutting-edge press release management solution with Wazzup PH’s extensive audience to deliver unparalleled exposure for brands and businesses. By integrating VRITIMES’ platform with Wazzup PH’s digital channels, press releases will now have access to a wider and more engaged audience, ensuring maximum visibility and impact.
“We are thrilled to partner with Wazzup PH, a renowned platform with a strong following in the Philippines,” said Ferry Bayu, CEO at VRITIMES. “This collaboration aligns perfectly with our mission to empower businesses and organizations to effectively communicate their stories to the right audience. It undoubtedly benefits the brands we work with and help redefine the press release landscape in the Philippines.”
by Penny Angeles-Tan | Jul 29, 2024 | Business
In today’s world, we’re bombarded with information from the news, social media, and even our friends and family. But how can you tell if what you’re seeing or hearing is true? That’s where media and information literacy come in!
The Problem:
The internet has made it easier than ever to share information, but it’s also made it easier for false information, or misinformation and disinformation, to spread. Misinformation is false but without malicious intent, while disinformation is false and with malicious intent. This “fake news” can be harmful, leading to confusion, bad decisions, and even violence.
Examples:
Imagine you see a post online claiming that eating a certain fruit can cure all diseases. This might be appealing, but without checking the source and verifying the information with reliable sources like medical websites or doctors, you can’t be sure it’s true.
Other online resources:
Many great websites and organizations can help you develop your media and information literacy skills. These resources can teach you how to:
Find reliable sources of information: Look for websites with a good reputation, such as those from government agencies, educational institutions, or reputable news organizations.
Check the facts: Don’t believe everything you read or see online. Use fact-checking websites and tools to verify information before sharing it.
Be aware of bias: Everyone has biases, including news organizations and individuals. Be critical and try to understand the perspective of the information you’re consuming.
Think before sharing information: Before sharing anything with anyone, be sure it makes sense, comes from a trustworthy source, and is supported by proof.
Educational Materials About Media and News Literacy for Students of All Ages:
Many schools are starting to teach media and information literacy as part of their curriculum. This entails becoming knowledgeable about various media platforms, the production and dissemination of information, and how to test information.
Media & “Filter Bubble”:
You may find yourself in a “filter bubble” on social media where you only see content that supports your own opinions. This may make it more difficult to be exposed to other viewpoints and critical thought.
Truth matters:
Developing media and information literacy skills is essential for everyone, regardless of age. It empowers you to be a critical thinker, responsible consumer of information, and informed citizen.
Trust me?:
Don’t rely on one source of information. Always try to find many sources that confirm the information you’re seeing.
Types of Misinformation and Disinformation:
Misinformation and disinformation can come in many forms, including:
Fake news articles: These articles look like real news stories, but they contain false or misleading information.
Social media posts: On social media, false information can be manipulated.
Misleading images or videos: Create a false impression using images and videos.
Out-of-context information: Taking information out of context can change its meaning.
Misinformation vs. Disinformation:
While both are harmful, it’s important to understand the difference:
Misinformation: Spread, often due to lack of knowledge or verification.
Disinformation: spread to deceive people and manipulate their beliefs.
Tell me the meaning of fake news.
“Fake news” is a term often used to describe false information. But, “misinformation” and “disinformation” are more accurate terms as they show both the intentional and unintentional spreading of false information.
Media and Information Literacy Project:
“These videos are produced under the Initiative for Media Freedom (IMF), a five-year program implemented by Internews.
The content of these videos are the sole responsibility of the Department of Journalism, University of the Philippines College of Mass Communication. It does not necessarily reflect the views of Internews, United States Agency for International Development (USAID), or the United States Government.”
Tell me the importance of media literacy?
Media literacy is important because it helps you:
Be a critical thinker and problem solver
Make informed decisions
Avoid being misled by false information
Take part in democracy
More definitions:
Media literacy: The ability to understand, test, and create media messages.
Information literacy: The ability to find, check, use, and create information.
Solutions:
Here are some things you can do to improve your media and information literacy skills:
Be skeptical: Don’t believe everything you read or see online.
Check the source: Find out who created the information and what their agenda might be.
Look for evidence: Does the information make sense? Is it backed up by facts?
Think: Consider different perspectives and ask yourself questions before sharing information.
Coach Boost Gio
by | Jul 29, 2024 | Business
Mika Quejayco is currently pursuing her pre-medical course while working as an events organizer and running her small business. Born and raised in Jeddah, Saudi Arabia, Mika later moved to the Philippines to pursue her college education. Known for her business acumen from a young age, Mika’s journey is a testament to her determination and multifaceted talents.
Mika Quejayco displayed a business-oriented mindset from an early age, a trait that has significantly influenced her career and personal endeavors. To further her education, she moved to the Philippines, where she is currently undertaking her pre-medical studies.
An academic achiever, Mika has excelled in her studies, earning recognition as an OWWA(Overseas Workers Welfare Administration) scholar. Additionally, she is one of her university’s scholars, reflecting her dedication and hard work.
Professional Journey
Mika’s professional journey began when she was hired by a marketing company in the Philippines that specializes in organizing events. She started as a Marketing Associate, where her strong communication skills quickly led to a promotion to Public Relations Specialist. Mika’s talent for negotiation and organization then earned her the role of Logistic Specialist. Her progression within the company highlights her ability to adapt and excel in various roles, contributing to her personal and professional growth.
Talents and Interests
In addition to her marketing skills, Mika is a multi-talented individual. She has a passion for singing, playing musical instruments, and drawing. During her senior high school days, she was also a martial artist, showcasing her discipline and physical abilities. She also had the opportunity to join two benefit concerts held in Mandaluyong. These concerts aimed to raise awareness and funds for important causes, bringing together the community for a night of music and philanthropy. By participating in these events, she not only showcased her musical talent but also contributed to making a positive impact in society.
Personal Life and Hobbies
Balancing her demanding academic and professional life, Mika finds time to indulge in her love for travel. She frequently attends events she is invited to, exploring new places and cultures. This passion for travel complements her dynamic lifestyle, providing her with new experiences and inspiration.
Coach Boost Gio and Kwento Co
by | Jul 29, 2024 | Business
Manila, Philippines – July 29, 2024 – VRITIMES, a leading press release distribution technology startup, and Resorts Travel Leisure, a prominent hub for Pampanga’s travel scene, today announced a strategic partnership aimed at enhancing the distribution and impact of press releases. This collaboration will significantly expand the reach of news disseminated through the VRITIMES platform, providing businesses with greater visibility and engagement.
VRITIMES offers a comprehensive suite of tools designed to simplify the press release creation, distribution, and analysis process. By partnering with Resorts Travel Leisure, the platform gains access to a wider audience of media outlets and consumers within the travel and leisure industry. This strategic alliance will enable businesses to effectively target their press releases to a highly relevant demographic.
“We are thrilled to partner with Resorts Travel Leisure,” said Ferry Bayu, CEO at VRITIMES. “Their extensive reach in Pampanga aligns perfectly with our goal of helping businesses maximize the impact of their press releases. By combining our technology with their industry expertise, we can deliver even greater value to our clients.”
Through this partnership, VRITIMES and Resorts Travel Leisure are committed to providing businesses with the tools and resources they need to succeed in today’s competitive media landscape. By leveraging the combined strengths of both companies, they will continue to drive innovation and deliver exceptional results for their clients.
by | Jul 29, 2024 | Business
Sunscreen sales in Indonesia saw significant growth in early 2024, with local brands like Azarine leading the market. E-commerce platforms such as Shopee, Lazada, and Tokopedia played a key role in this increase.
Jakarta, July 24, 2024 – Skincare product sales have shown impressive growth compared to 2022, with a 20% increase projected to achieve USD 2.7 billion in 2024.
This aligns with the fact that 87.3% of consumers use sunscreen, a type of skincare product, daily. This has resulted in an increase of 2.8 million products sold compared to 2022. Online platforms like e-commerce have significantly contributed to this growth in sunscreen sales.
Sunscreen Market Performance Overview
According to research by Magpie E-commerce Intelligence, in the first quarter (January to March 2024), the sunscreen market achieved a gross merchandise value (GMV) of IDR 318.04 billion with a total of 6.3 million products sold on Shopee, Lazada, and Tokopedia. “The sunscreen products experienced a decrease of 14.2% compared to Q4 of 2023, which generated IDR 370.29 billion. However, the GMV generated during this period consistently increased month over month (MoM),” said Wilhendra Akmam, CEO of Magpie.
Market Share by E-commerce
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/07/public-108" alt="Picture: E-commerce market share of Sunscreen category” />
For the e-commerce share, Shopee dominated the market from January to March 2024 with 74.9%, placing Lazada in second position with 16.2% and Tokopedia with 8.9%. “Interestingly, Lazada showed significant growth from Q4 2023 to Q1 2024 with a GMV increase of 90.3%. Meanwhile, Shopee experienced a decrease of 25.2%,” added Wilhendra.
Market Share by Brand
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/07/public-109" alt="Picture: Brand market share of Sunscreen” />
The sunscreen market in e-commerce is dominated by local brands. Azarine leads the overall market with 14.3%, followed by Facetology in second place with 12.3%. Skin Aqua is third with 8.3% of overall market sales.
Top-Selling Sunscreen Products
<img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/07/public-110" alt="Picture: Product market share of Sunscreen in Shopee” /><img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/07/public-111" alt="Picture: Product market share of Sunscreen in Lazada” /><img style="width: 100%;" src="https://slvrdlphn.com/wp-content/uploads/2024/07/public-112" alt="Picture: Product market share of Sunscreen in Tokopedia” />
The popular local brand Azarine leads the best-selling products on Shopee with a GMV of IDR 22.14 billion and 438.9 thousand products sold in Q1 2024. Azarine also leads sales on Tokopedia with a GMV of IDR 1.81 billion and 30.7 thousand products sold. On Lazada, Madame Gie recorded the highest sales with 90.6 thousand products sold in Q1 2024. “These results show that skincare products from local brands are preferred over products from global brands,” stated Wilhendra.
Picture on Thumbnail by: Real Simple on Pinterest
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