senior citizens Archives

Empowering Seniors: The Role of Media and Information Literacy

by Ferry Bayu | Aug 28, 2024 | Business

This is the second part of the four-part series Empowering Vulnerable Populations through Media and Information Literacy. This article shows how Media and Information Literacy (MIL) protects senior citizens by empowering them to navigate digital information safely and confidently, avoiding misinformation and online scams.

Understanding the Vulnerability of Senior Citizens

Senior citizens often face unique challenges in testing the waters of the digital world. These challenges include:

Usually, they have limited digital skills. As the saying goes, you can’t teach old dogs new tricks.
They also face technological barriers and low technological literacy
Sadly, they suffer from age-related cognitive decline, which can make them more susceptible to misinformation and online scams.

Unfortunately, these threats are real. They can have devastating consequences, from financial loss to compromised health decisions. For these reasons, even if the challenges mentioned earlier persist, it has to be addressed because, in this modern digital age, no one should be left behind.

MIL: A Key Tool for Protecting Seniors

Media and Information Literacy (MIL) is crucial to prepare seniors with the skills they need to thrive in the digital age. Remember, they need extra help since they may have may be slower in adapting to new technology.

However, adaptation to MIL education could bring out positive results despite their old age. MIL enhances their critical thinking and analytical abilities. This could help them discern credible sources. In addition, this also allows them to distinguish between facts and fiction. Furthermore, It also boosts their confidence in navigating digital platforms, enabling them to stay connected and access essential services.

Do you remember the challenges mentioned earlier? It could all be prevented once our senior citizens are taught how to use technology such as search engines and social media.

Strategies for Enhancing MIL in Seniors

There are actionable steps that could help our senior citizens to sharpen their MIL skills. These recommendations include:

Fact-Checking: Understand that fake news or misinformation may be a new concept to them. So, it is best to educate them on that matter. To help them verify claims, encourage them to utilize reliable fact-checking websites like Snopes or FactCheck.org to verify information.
Recognizing Bias: Teach seniors to identify media bias and approach information with a critical eye. They have to understand that media distribution nowadays is democratized. Hence, they are different from the traditional media where there are institutions that check and balance the contents. In these new decentralized platforms, it is hard to determine whether they educate or entertain. Nonetheless, seniors should be taught to question the validity of the content they consume.
Evaluating Sources: Provide seniors with tools and techniques for assessing the credibility of sources. In this way they could avoid the online scams or any fake news that targets them.

Community Support and Practical Approaches

On one hand, community programs and resources play a crucial role in promoting MIL among seniors. Programs such as workshops, training sessions, and interactive apps can help them develop digital literacy and critical thinking skills.

On the other hand, collaboration with family members and caregivers can also provide additional support and encouragement.

Successful MIL Initiatives for Seniors

Initiatives like the Transitions and Elpida Project and SUM (Seniors United Against Misinformation) have demonstrated the effectiveness of MIL training for seniors. These programs empower seniors to resist misinformation and engage critically with the media.

Conclusion

Media and information literacy not only make our seniors informed about modern trends but also safeguard seniors from online threats. As a result, it enables them to participate fully in the digital world. By prioritizing MIL education for this vulnerable population, we can have a safer, more connected, and more informed community. In other words, the digital space should be as safe and inclusive as possible.

This Press Release has also been published on VRITIMES

Fostering Inclusivity and Diversity at Work

by Penny Angeles-Tan | Mar 12, 2023 | Advocacy

Jollibee Group and Manila LGU officials convened anew for the signing of a new memorandum of agreement that will create employment opportunities for senior citizens and persons with disabilities in Jollibee-owned stores across Manila City.

MANILA, Philippines. The Jollibee Group recently announced the resumption of its inclusive employment program to hire senior citizens and persons with disabilities (PWD) in Manila after renewing its partnership with the city government of Manila.

The partnership is consistent with Jollibee Group’s commitment to providing equal employment opportunities to different sectors while promoting and practicing inclusivity and diversity in the workplace.

Jollibee Group will hire 28 senior citizens and 17 PWDs as customer relations staff across the Manila branches of Jollibee, Chowking, Greenwich, and Burger King through the city’s Public Employment Service Office (PESO). Manila PESO will screen and determine qualified candidates before endorsing them to the company. Applicants must also secure a medical clearance from the Ospital ng Maynila Medical Center, the accredited hospital for this program.

“We started this program in 2019 with the Manila LGU. Working on this program in the past few years has allowed us to see how our elderly and differently-abled individuals have appreciated the opportunity to find gainful employment. The Jollibee Group continues to support this initiative of the Manila LGU, and we have been very fortunate to have a partner that shares the same desire and passion as the company in looking after the interest of our elderly and PWDs,” said Ruth Angeles, Jollibee Group Vice President and Head for Human Resources-Philippines and Global Organization, Leadership & Culture.

“We look forward to forging more partnerships with other LGUs so we can improve more lives and find reliable staff who can join us in our mission to share the joy of eating with everyone,” Angeles added.

The signing of the new memorandum of agreement held last January 31 was attended by Manila City Mayor Honey Lacuna-Pangan, Vice Mayor Yul Servo Nieto, and Secretary to the Mayor Atty. Marlon Lacson, as well as officials from Jollibee Group represented by Public Affairs AVP Atty. Raul Academia and Philippine Region Human Resources Director Anna Prado.

Interested applicants can get more information on this employment program from the Manila Department of Social Welfare and the Office of Senior Citizen’s Affairs.

Back in 2019, Jollibee Group was the first restaurant company in the Philippines to partner with the Manila LGU in providing jobs to over a hundred qualified senior citizens and PWDs in the combined 39 branches of Jollibee, Chowking, Mang Inasal, and Greenwich in Manila. Besides Manila, Jollibee Group also partnered with the LGUs of Antipolo and Pasay in 2019 to implement the same inclusive employment program.