by Penny Angeles-Tan | Dec 12, 2018 | Business
AXA, the global leader in insurance, has been hailed as the top insurance brand worldwide for the tenth year in a row by global brand consultancy firm Interbrand.
The Best Global Brands ranking confirms AXA’s strong ongoing reputation and value: 47th overall best global brand, first-ranked insurance brand for the 10th consecutive year, and the 6th best brand across all financial services, with a brand value over USD 11 million.
According to Interbrand, “AXA Group is committed to creating value while earning the confidence of its customers every day through innovation and engagement with the world – faithful to the original ambition that led it to become the world’s leading insurance brand.”
Rahul Hora, President and CEO of AXA Philippines
“It is an honor to be recognized for our steadfast commitment to putting our clients first, and our passion to do what it takes to be a truly customer-centric organization,” says AXA Philippines president and CEO Rahul Hora. “This recognition from Interbrand further validates AXA’s intent to focus on our customers’ needs and become real partners to help empower them to live the life they choose.”
The recognition comes at the heels of AXA Group’s announcement of its momentous multi-year partnership with English Premier League legends Liverpool Football Club (Liverpool FC), becoming the club’s Official Global Insurance Partner.
Thomas Buberl, AXA CEO
“I am delighted to announce this long-term partnership with Liverpool FC, which comes at a particularly exciting moment for AXA as the Best Global Brand ranking, announced by Interbrand today, recognized AXA as the #1 insurance brand for the 10th year in a row. Like us, Liverpool is a leader in their field, renowned for their long and proud history, a strong sense of community and relentless pursuit of excellence. We, therefore, look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone’”, said Thomas Buberl, CEO of AXA.
“Liverpool FC is one of the most illustrious names in the world of sport, with a huge and fiercely loyal following across Asia. Not only will this partnership create new opportunities for our customers, agents, employees and members of our local communities to interact with players from both the men’s and women’s teams, but it will also allow us to leverage the expertise of Liverpool FC’s world-class professional health experts and academy coaches to provide unique, money-can’t-buy experiences”, added Gordon Watson, CEO of AXA in Asia.
In the Philippines, AXA — a joint venture between the Metrobank Group and the AXA Group — is one of the leading insurance companies, with P26.4 billion in total premium income reported in 2017, and over one million customers protected under various individual and group life insurance products, as well as general insurance products through its subsidiary Charter Ping An.
by Penny Angeles-Tan | Dec 11, 2018 | Business
AXA Philippines, one of the country’s leading insurance companies, was a big winner at the recently concluded 16th Philippine Quill Awards held at the Marriott Hotel Grand Ballroom, taking home a total of seven awards in three categories.
Rahul Hora, President and CEO of AXA Philippines
“Winning these awards is a major achievement for AXA Philippines and we are proud of those who were part of these campaigns,” said Rahul Hora, AXA Philippines president and CEO. “This will serve as our motivation to create more meaningful campaigns that will help empower people to live the lives they choose.”
Under the Digital Communications category, AXA Philippines won five awards for its entries:
- “Your Digital Selling Companion: Boosting digital maturity and agent productivity through AXA Solutions Native App” (Excellence Award),
- “AXA is changing the online customer journey: Revamping the AXA Philippines Corporate Website” (Excellence Award),
- “Smart Traveller microsite: Flying high with AXA’s travel insurance” (Merit Award),
- “Making insurance easy to manage through MyAXA App” (Merit Award), and
- “Workplace Launch: Fostering One AXA through a Virtual Community” (Merit Award).
AXA credits its digital tools – some of which are the themes of the campaigns above – as its biggest growth driver last year, enabling them to exceed industry growth and that of competitors by leaps and bounds. Smart Traveller, on the other hand, is travel insurance that is solely available online.
The company also won the following:
- “AXA Philippines Diversity and Inclusion Campaign” (Excellence Award) which highlighted the culture of acceptance within the organization, under the Internal Communication category; and
- “Corporate Responsibility Week: AXA Hearts in Action” (Merit Award) for the Employee Engagement category.
AXA Hearts in Action is the leading global insurer’s international volunteer program.
Organized by The International Association of Business Communicators (IABC) Philippines, The Philippine Quill Awards is the country’s highest and most comprehensive awards in business communication.
For more information, visit www.axa.com.ph.
by Penny Angeles-Tan | Dec 9, 2018 | Entertainment
In this age of navigation apps and Google maps, writer Jessica Zafra recommends getting lost as the best way to explore a foreign city.
In her new book, Twisted Travels: Rambles in Central Europe, she gets drunk in Prague, wanders through haunted castles in Cesky Krumlov, browses through bookstores in Budapest, and relives the complicated histories of Warsaw and Krakow.
Along the way she visits the Vienna Opera, loses her luggage in Rome, imagines an alternate life in Venice, and becomes embroiled in a Parisian petty crime drama.
Twisted Travels: Rambles in Central Europe is published by Visprint in cooperation with Discover Central Europe and the Embassies of the Czech Republic, Hungary, and Poland in Manila. The book is now available at Fully Booked branches, shopee.ph, lazada.com.ph, and National Bookstores.
by Penny Angeles-Tan | Dec 8, 2018 | Advocacy
Ever Bilena, the country’s leading cosmetics brand, took a step closer to protect and preserve our environment as it launched it zero-waste management program. A highlight of the launch is the unveiling of the iECO-800, a thermal burner that is smokeless and odorless and burns almost all kinds of solid waste.
Present during the launch were (L-R) ABS-CBN publishing president and CEO Ernie Lopez, Pacific Online Systems Corporation chair and president Willy Ocier, Department of Public Works and Highways secretary Mark Villar, Ever Bilena president and CEO Dioceldo Sy, and SM Prime Executive Committee chair Hans Sy.
by Penny Angeles-Tan | Nov 10, 2018 | Business
Rahul Hora, President and CEO of AXA Philippines
AXA Philippines president and CEO Rahul Hora (rightmost) with other members of the executive leadership team, senior managers, and digital specialists during the Reverse Mentoring Program launch.
The executive leadership team of AXA Philippines, one of the country’s leading insurance company, have teamed up with the organization’s digital specialists for a revolutionary Reverse Mentoring Program.
The program aims to create an exciting opportunity for members of the leadership team and the digital specialists to learn from one another and grow together in building AXA’s digital capabilities to help empower Filipinos to live better lives.
“At AXA, we believe learning never stops,” says AXA Philippines CEO Rahul Hora. “The Reverse Mentoring Program is a testament to our commitment to providing a better customer experience by keeping in step with the latest technologies available. The program also helps foster a collaborative working environment that AXA takes pride in.”
After the initial six-month program, the mentor-mentee pairs are expected to come up with digital strategies, campaigns, or prototypes that will help AXA customers live the life they choose. This is only the first phase of the program and will soon be rolled out to other AXA employees.
The Reverse Mentoring Program also aims to reinforce digital savviness and help foster closer ties among employees while strengthening the organization’s culture of innovation and collaboration.
For more information on AXA Philippines, visit www.axa.com.ph.
In the Philippines, AXA — a joint venture between the Metrobank Group and the AXA Group — is one of the leading insurance companies, with P26.4 billion in total premium income reported in 2017, and over one million customers protected under various individual and group life insurance products, as well as general insurance products through its subsidiary Charter Ping An.
In this age of navigation apps and Google maps, writer Jessica Zafra recommends getting lost as the best way to explore a foreign city.
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