by Ferry Bayu | Aug 11, 2023 | Business
Mastering the New Media Landscape: TAPRO’s Freda Liu Shares Insights on Elevating Brand Presence at MGCC Event
TAPRO’s media trainer, Freda Liu grazed MGCC’s Tuesday Club with her sharing on how and what businesses can do to stay relevant in the digital age.
KUALA LUMPUR — In a rapidly evolving digital age, the role of media in shaping businesses’ brand presence has undergone a transformative shift. Recognizing the significance of adapting to these changes, the Malaysia German Chamber of Commerce and Industry (MGCC) hosted an insightful event on August 8 featuring esteemed speaker and TAPRO media trainer, Freda Liu. With a focus on illuminating the path towards brand elevation, the event shed light on the crucial relationship between modern media and business success.
As the media landscape continues to undergo unprecedented changes, businesses are confronted with the imperative to embrace these shifts to remain competitive. The recent event held at MGCC, headlined by renowned speaker Freda Liu, provided an in-depth exploration of the ways in which media can significantly impact a business’s visibility, reach, credibility, and trust. In an era where digital platforms dominate communication channels, understanding how to leverage media effectively is no longer a choice but a necessity for sustained growth.
Freda Liu, a distinguished voice in the realm of business and media, delved into the intricate facets of brand strategy during her engaging session. Attendees were presented with actionable insights aimed at refining their brand strategy across various dimensions. Liu underscored the pivotal role that strategic marketing, compelling content, an engaging website, and a robust social media presence play in shaping a brand’s identity. By aligning these elements cohesively, businesses can create a powerful and resonating brand narrative that captures the essence of their offerings.
One of the event’s standout highlights was Liu’s exploration of emerging trends in media and their profound implications for brand development. The digital revolution has fundamentally altered the way content is consumed and shared across diverse platforms. Liu emphasized that achieving brand differentiation now hinges not only on reach but also on cultivating an engaged and attentive audience. The dynamics of digital transformation necessitate businesses to meticulously evaluate their content dissemination strategies across platforms and consider the nuanced impact on their brand perception.
In her closing remarks, Freda Liu emphasized the escalating significance of thought leadership in the evolving media landscape. With an astute eye on the future, Liu urged attendees to proactively anticipate the needs of both current and prospective clients. She urged businesses to embrace a visionary approach that positions them as industry authorities, guiding the conversation and shaping perceptions. Liu’s insights echoed the profound truth that in a world brimming with information, brands that offer valuable insights and steer conversations are poised to thrive.
Attendees left the event equipped with a renewed understanding of media’s transformative potential and armed with actionable strategies to propel their brands to new heights.
Based in Petaling Jaya, Selangor, TAPRO is a specialised talent acquisition and training firm with a focus in the education, healthcare, banking & finance and IT industries for Malaysia and the region. Its services include talent acquisition, learning and development, business and marketing consulting and event management.
Name: Tania Perera
Email: tr******@*******om.my
Website: tapro.com.my
by Ferry Bayu | Aug 11, 2023 | Business
MiiTel can now recognize voice emotions with AI
Jakarta, August 11, 2023 — RevComm is pleased to announce the latest breakthrough in the world of business communication. By combining artificial intelligence (AI) with voice emotion recognition capabilities, RevComm introduces an innovative feature that enables users to identify human emotions in phone conversations and online meetings using MiiTel.
Speech emotion recognition is a technology that allows users to recognize and visualize the level of positive and negative emotions in verbal conversations online. Through this feature, users can more easily monitor and evaluate the quality of their conversations.
The sophistication of the voice emotion recognition feature can be experienced in phone conversations using MiiTel, RevComm’s innovative AI-based smart telephone system that can automatically record, transcribe, and analyze voice. Most recently, MiiTel also supports the automatic generation of conversation summaries with ChatGPT. This technology can support the improvement of sales, call center, and business performance.
Furthermore, voice emotion recognition is also available for MiiTel Meetings, an AI-based online meeting analytics tool that can support business communication in Zoom, Microsoft Teams, and Google Meet platforms.
This feature utilizes colors to depict the levels of emotions in conversations. Darkening shades of green indicate higher levels of happiness, whereas deepening shades of orange indicate higher levels of negativity. Grey represents a neutral emotional state, while white signifies the absence of conversation.
Furthermore, the emotional identification within the speech emotion recognition feature can be observed from two distinct perspectives: that of MiiTel users and that of customers. The user’s facet enabling the monitoring of the quality of conducted conversations. Conversely, from the customer’s standpoint, this can serve as a evaluative guide and provide insights into the types of conversations that elicit positive or negative reactions from clients.
This breakthrough signifies RevComm’s commitment to provide cutting-edge technological solutions to meet the evolving needs of its customers. MiiTel is currently accessible in Japan, the United States, and Indonesia. Visit miitel.id to get a free demo.
MiiTel is an innovation from RevComm, one of Japan’s fastest-growing technology companies. Within five years, RevComm became a unicorn and won numerous awards: Forbes Japan’s Startup of the Year, Google for Startups, AWS Summit, Mizuho Innovation Award, Japan Venture Awards, BOXIL SaaS Award, Deloitte Technology Fast 50, and Forbes AI 50.
Nadira
na****@********co.jp
by Ferry Bayu | Aug 11, 2023 | Business
BSP says may hike rates if…
MANILA — Bangko Sentral ng Pilipinas (BSP) Governor Eli Remolona said the central bank would only raise rates if there were new supply shocks on inflation.
Remolona made the statement in an interview with Nomura economist Euben Paracuelles
“If we have new supply shocks on inflation, which are unusually large, and if El Niño turns out to be very severe and combined with a confluence of other factors, we would have to tighten again,” the BSP governor said when asked what would trigger a resumption of the hiking cycle.
“Headline inflation is at 4.7 percent year-on-year, and we want to get to the target of 2 to 4 percent. But we also want to be comfortable that inflation is staying within that range and inflation expectations remain anchored,” he noted.
“If we don’t tighten when those shocks materialize, then expectations could get out of hand, inflation will feed on itself, and it gets much harder for us,” he explained.
Asked if policy settings would be kept stable if no supply shocks happen, Remolona said, “The pause means the signals from the data are still mixed and not consistent. Some indicators show the economy is holding up, some show it is weakening.”
“If this continues, then it’s likely prudent for us to still pause,” he said.
Remolona said the BSP would be cautious about cutting rates.
“If there’s a chance that we might have to raise rates again after we start cutting, we don’t want to take the risk from these quick reversals. I think the exit has to be a smooth process and this is what central banks have learned over the years. Sudden reversals are bad,” he said.
Inflation further eased for a sixth consecutive month in July. The BSP has said it remained ready to adjust the monetary policy stance if necessary to ease price pressures.
Easing inflation has allowed the BSP to keep rates steady at 6.25 percent during its last policy-setting meeting. The next meeting is on August 17.
by Ferry Bayu | Aug 11, 2023 | Business
Al-Ikhsan Sports DEPLOYS CUTTING-EDGE TECHNOLOGY TO SHAPE THE FUTURE OF THE IN-STORE RETAIL
Al-Ikhsan Sports, a leading sports retailer in Malaysia, has partnered with ComeBy, a retail analytics platform, to revolutionize customer experiences and enhance store performance. The partnership aims to tailor products and services to meet customer-specific needs, enabling Al-Ikhsan Sports to tap into data and improve store performance. The platform will track return on investment, staff performance, and upsell and cross-selling capabilities, allowing Al-Ikhsan Sports to make informed decisions and maintain its competitive edge. The collaboration aims to provide personalized shopper experiences and enhance store performance across 51 outlets in Malaysia.
Kuala Lumpur, 9 August 2023 – Al-Ikhsan
Sports, the Malaysian premier sports retailer in Malaysia, has recently
embarked on a comprehensive research initiative to identify innovative
technology providers as part of their commitment to delivering exceptional
shopping experiences to their customers. After careful evaluation, Al-Ikhsan
Sports is proud to announce its strategic partnership with ComeBy, a prominent
retail analytics platform, to revolutionize the customer’s experience and
enhance store performances across the nation.
With a strong focus on staying at the
forefront of technological advancements in retail, Al-Ikhsan Sports aims to
tailor its products and services to meet customer-specific advance needs. This
collaboration will enable Al-Ikhsan Sports to tap into a wealth of data,
improving the way they understand their customers, optimize their stores, and
drive revenue growth.
“At Al-Ikhsan Sports, we are always
looking at ways to improve the overall customer journey within our stores”
said Mr. Vach Pillutla, Chief Executive Officer of Al-Ikhsan Sports.
“Through our partnership with
ComeBy, we can really leverage on technology to understand the key metrics of
Traffic, capture and conversion at the stores and can improve individual store
performance by putting in place initiatives to drive traffic, enhance front end
look and feel to bring in higher footfalls or ensure stronger visual
merchandising or even bring in the most appropriate merchandise for the
catchment. The combination of our industry-leading expertise with cutting-edge
solutions from Comeby which surely allow us to deliver a future-ready retail
experience.”
As part of their proactive approach to data-driven
decision-making, Al-Ikhsan Sports will leverage a robust platform to track
their return on investment in real time, ensuring efficient resource
allocation. The platform will also empower Al-Ikhsan Sports stores to measure
staff performance, including visitor-to-customer conversion rates as well as
average transaction values to upsell and obtain cross-selling capabilities.
Armed with valuable insights on shopper browsing, best-selling products, and
emerging trends, Al-Ikhsan Sports will be able to make informed decisions to
eliminate blind spots and sustain its competitive edge.
According to Barry Ooi, Chief Executive
Officer/Co-Founder of Comeby,”The goal is to stitch all these ‘offline cookie’
datapoints and provide Al-Ikhsan full insights into each of its stores, so they
can understand exactly what their shoppers are interested in and exactly why
they leave, and provide a more personalized shopper experience.”
This collaborative effort highlights
Al-Ikhsan Sports and ComeBy’s shared vision to shape in-store retail’s future
by integrating advanced technology with exceptional service, setting new
industry standards.
Al-Ikhsan Sports is set to roll out the
solution across 51 outlets across Malaysia, with further expansion planned
soon.
For more latest
information about Al-Ikhsan Sports please visit Al-Ikhsan Sports official
social media accounts on Instagram, Facebook, TikTok, Twitter and LinkeLeft
Right : Mr. Barry Ooi (Co-Founder/CEO of ComeBy)
Al-Ikhsan Sports (Al-Ikhsan) was established in 1993 with a single store of 150 sq ft in Holiday Plaza, Johor Bahru by Tuan Haji Ali Hassan and has grown to now 180+ stores throughout Peninsular Malaysia. Al-Ikhsan Sports aims to provide an affordable alternative to Malaysians living a healthy and sporty life as well as giving local football fans a wide choice. In 2016, Ekuiti Nasional Berhad (Ekuinas) invested a 35% stake in Al-Ikhsan Sports and since then, Al Ikhsan’s momentum has strengthened in terms of branding and recorded stronger development. Al-Ikhsan has also received various recognitions and awards from international as well local bodies following its encouraging achievements.
Head, Corporate COmmunication & Public Relations
Ryn Khiradin
(khairina.khiradin@al-Ikhsan Sports.com.my / +601 33568039)
by Ferry Bayu | Aug 10, 2023 | Business
Singtel begins construction of Singapore’s highest power density, hyper-connected green data centre
Singapore, 8 August 2023 – Singtel has commenced the construction of DC Tuas, Singapore’s highest power density, hyper-connected green data centre, following a groundbreaking ceremony today with Guest-of-Honour Infocomm Media Development Authority’s (IMDA) Chief Executive Mr Lew Chuen Hong.
Mr Lew said “Congratulations to Singtel on the groundbreaking of DC Tuas. It is encouraging to see companies such as Singtel invest in our digital infrastructure. IMDA will continue to work with the industry to architect a sustainable digital ecosystem that is internationally connected, to serve the long-term demands of Singapore’s digital future.”
When operational in 2025, DC Tuas will offer 58MW of IT load capacity to support the strong demand for high-quality, sustainable digital infrastructure while optimising land, power and water use. The 120,000sqft, eight-storey facility is Singapore’s only data centre to be integrated with a cable landing station, providing its customers unparalleled international and domestic connectivity and enhanced network performance including lower latency and improved reliability.
DC Tuas is Singtel’s largest data centre in Singapore to date and will support the Group’s decarbonisation goals with its low power utilisation effectiveness (PUE). DC Tuas will incorporate next-generation cooling capabilities that are able to support customers’ rack density of up to 80kW per rack with more efficient liquid cooling, thus lowering its PUE to below 1.3.
“DC Tuas is based on Singtel’s fourth generation design with the highest power density, and hyper-connected with a number of international submarine cables connected directly to it. ”
Bill Chang,CEO, Digital InfraCo,Singtel
Mr Bill Chang, CEO of Singtel’s Digital InfraCo said, “DC Tuas is based on Singtel’s fourth generation design with the highest power density, and hyper-connected with a number of international submarine cables connected directly to it. This will be an important addition that will strengthen Singapore’s digital infrastructure and position the country as a key business and connectivity hub. It is also a key milestone for our new standalone digital infrastructure business to capture the significant demand for cloud services and the rapid rise of AI adoption in the region. With DC Tuas, we have leveraged our expertise and experience in designing, building and operating data centres to offer a differentiated value proposition to customers – a carrier-neutral advanced facility with access to exceptional connectivity and security. Singapore is integral to our regional data centre strategy and we look forward to continue supporting the country’s ambition to be a sustainable, global digital hub.”
Singtel currently provides 60MW of DC capacity in Singapore. The total capacity will grow to 118MW when DC Tuas is operational in 2025. Ahead of its construction, DC Tuas has already received interest from customers including hyperscalers, multinational and regional corporates, and Singapore enterprises.
In addition to its data centres in Singapore, Singtel has partnered Telkom and Medco Power in Indonesia, and GULF and AIS in Thailand, to build data centres in Batam and Bangkok respectively.
Singtel is Asia’s leading communications technology group, operating in one of the world’s fastest growing and most dynamic regions. We provide an extensive range of digital and telecommunication services to consumers and businesses.
ne******@*****el.com
Singtel Group Strategic Communications and Brand, 31 Exeter Road, Comcentre #19-00, Singapore 239732
Jakarta, August 11, 2023 — RevComm is pleased to announce the latest breakthrough in the world of business communication. By combining artificial intelligence (AI) with voice emotion recognition capabilities, RevComm introduces an innovative feature that enables users to identify human emotions in phone conversations and online meetings using MiiTel.
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