Filipino artist Bjorn Calleja is featured in Art Basel Hong Kong

Filipino artist Bjorn Calleja is featured in Art Basel Hong Kong

Multi-disciplinary artist and Far Eastern University alumnus Bjorn Calleja, whose work has been exhibited in galleries both locally and internationally, such as headlining the recently held Art Fair Philippines 2022, takes another step forward into the non-fungible token (NFT) space as the lone Filipino artist whose work will be exhibited during the pioneering interactive art exhibit entitled “NFTs + The Ever-Evolving World of Art” at Art Basel Hong Kong.

The exhibit, organized by blockchain firm TZ APAC and Art Basel, will commence from May 27 to May 29 in Hong Kong’s Convention & Exhibition Center. Including Calleja, the event will showcase the works of over 20 contemporary “generative” digital artists from around the world. The interactive exhibition space will also feature a showcase designed in collaboration with FXhash, the leading generative art platform on the Tezos blockchain, allowing visitors to receive a unique generative artwork NFT from participating artists in a first-of-its-kind interactive NFT gallery experience.

Bjorn Calleja’s art style is described as a reflection of the interplay between the micro and macrocosms of humans within and against their environments. He described one of his NFT projects, Stoopid Avatar, as his “satirical commentary on my outsider’s perspective on the PFP culture.”

“I think as a contemporary artist minting NFTs, the value should exceed utility and marketing gimmicks, nothing against them but I understand that it’s a long game and there is more to Art than these tangibles,” Calleja’s remarks on NFTs, which are unique digital assets on the blockchain.

In line with this year’s theme of ‘NFTs + the Ever-Evolving World of Art’, Katherine Ng mentioned that TZ APAC is “excited to showcase especially innovative works that point to NFTs and their limitlessness as a medium, empowering artists as it redefines the scope and scale of today’s art world in the digital age.”

“It’s time that we recognize this new generation of digital talent in a traditional forum as the worlds of modern art, technology, and the creator economy continue to converge,” she added.

“As the leading contemporary art fair in the world, it’s exciting to once again see the art community able to gather and celebrate the spirit of innovation in today’s art scene. To have the opportunity to showcase some of the world’s leading digital art talent is at the heart of what the Tezos ecosystem is celebrated for. NFTs have given these creators an unprecedented opportunity to reach new audiences, hone their craft, and make a name for themselves in an online forum, effectively rewriting the rulebook when it comes to the accessibility of the art world,” said Katherine Ng, Head of Marketing and Operations at TZ APAC.

The other international artist featured in the exhibit are; Nicolas Sassoon (France) Qingnan Tan (Random Combo) (China), Chaeseok (CS) Lim (South Korea), Lionel Radisson (makio135) (France), Yazid Azahari (Brunei), Munira Hamzah (Mumu the stan) (Malaysia), Iskra Velitchkova (Bulgaria), Michaël Zancan (France), Sarah Ridgley (United States), Aleksandra Jovanić (Serbia), Park Se Jin (08AM) (South Korea), Fan Yi Wen (Reva) (China), Matt DesLauriers (Canada), and Wieslaw Borkowski (baiwei) (Poland).

Art Basel, Hong Kong 2022 will highlight artworks from 130 local and international exhibitors. For those unable to attend the event in person, galleries will also be presenting their work online as part of ‘Art Basel Live: Hong Kong,’ in dedicated Online Viewing Rooms.

What are NFTs?

A non-fungible token (NFT) is a unique token that is utilized to represent various types of digital assets like artworks, game items, skins, music, videos, books, etc that are verified on a blockchain. The contents of the NFTs are usually stored in a decentralized data storage platform.

What is Generative Art?

The use of an algorithm or computer code to generate art. The artist creates the rules using a program like FxHash, and then the program will generate the art on the artist’s behalf.

About Tezos

Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient Proof of Stake blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today. For more information, please visit tezos.com.

About TZ APAC

TZ APAC Pte. Ltd. (“TZ APAC”) is the leading Asia-based blockchain adoption entity supporting the Tezos ecosystem. It designs value-added blockchain transformation strategies for enterprises and creators with a bottom-up approach, working closely with blockchain experts and other stakeholders in the Tezos ecosystem. TZ APAC is supported by the Tezos Foundation and is headquartered in Singapore. For more information, please visit tzapac.com.

About FXhash

FXhash is an open platform where artists can publish Generative Tokens which are stored on the Tezos blockchain. Generative Tokens are programs designed to produce random outputs. Once a Generative Token is enabled (when the artist decides it), anyone with a Tezos wallet can mint their own unique iteration of the Generative Token. Each iteration produces a unique piece that is stored as an NFT on the Tezos blockchain. The NFTs are FA2 compliant, which means that they can be exchanged like any other NFT everywhere in the Tezos ecosystem. For more information, please visit fxhash.xyz.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and several new initiatives such as the Art Basel and UBS Global Art Market Report, Intersections: The Art Basel Podcast, and the BMW Art Journey. Art Basel’s Global Media Partner is The Financial Times. For further information, please visit artbasel.com.

Artist Biography:

Bjorn Calleja (b. 1981, Manila, Philippines) is a Filipino painter and interdisciplinary artist. He earned his BFA from Far Eastern University, where he later became a part-time lecturer. Aside from exhibiting his work, his early career involved corporate jobs and stints as a graphic designer. He also co-founded Design. Other Things. (‪2012-2014), a design studio that employed a team of visual artists.

Solo exhibitions include; Unknown Unknowns at the ArtFair Philippines/Projects (2022), The Ennead at Secret Fresh Gallery (2018); Acme at West Gallery (2018); Postcolonial Rubbish at Pablo Gallery (2017); Self-Portrait as a Hamburger at Secret Fresh Gallery (2016); There Is No Solution Because There Is No Problem At Underground Gallery (2016); Confessions of an Almost Artist at West Gallery (2013); Bubblegum Stories at Secret Fresh Gallery (2012); Eat my Daddy at The Crucible Gallery (2012); Some Failed Attempts in Creating a Good Image for Painting at West Gallery (2011); The Color Bringer at Secret Fresh Gallery (2011); Fear Made me Do This at Lost Projects (2011). His work has also been included in various group exhibitions locally and abroad, and published in books; Toy Art 2.0 (2014), Philippines: Inter-Tropical Convergence Zone Contemporary Artists from the Philippines Imago Mundi – Luciano Benetton Collection (2014).

Alibatta Records is the newest NFT label in the Philippine music industry

Alibatta Records is the newest NFT label in the Philippine music industry

There is a new player in the Philippine music industry called Alibatta. Alibatta is an NFT independent label that takes its name from the word alibata, another word for baybayin, a traditional writing system in the Philippines.

What is NFT?

NFT is an acronym for non-fungible tokens.  Fungibility is the ability of a good or asset to be readily interchanged for another of like kind. Like goods and assets that are not interchangeable, such as owned cars and houses, are non-fungible.

NFT is currently a trend amongst creatives, collectors, superfans as it gives the artists the ability to mark a virtual form of art proof-of-ownership.

When music meets technology

alibatta logoAlibatta brings together the creative and technological expertise of three very talented musicians cum tech executives Geoff Mabasa, Adrienne Cajayon, and Charles Gener.  

Geoff Mabasa, the President and CEO of Alibatta, brings to the table his marketing experience with Grab, Tiktok, and cryptocurrency exchange platform, Binance. He expressed their desire to “bring local Filipino talent to a global audience by focusing on delivering fresh, danceable, and uplifting Filipino music influenced by western pop music.”  

Alibatta leverages innovative tools to distribute music, empowering more musicians to embrace tech and have more ownership and means to monetize the content they produce.

He adds, “Alibatta is a first of its kind in Southeast Asia. It is the only music label pushing NFT-releases for its talents. Our vision is to make sure music is adaptive to both the needs of the artist and their fans who are the foundation of the industry.”

Alibatta pegs itself as an entertainment technology company. It operates as a music label, providing traditional label services like artist management, music production, and marketing. At the same time, it modernizes the way that music reaches people with blockchain technology and immersive experience.

Musicians first

All three founders are graduates of Music Production from De La Salle-College of Saint Benilde. As musicians themselves, they are familiar with the difficulties encountered by musicians, particularly in terms of marketing, distribution, and profit.

Adrienne Cajayon, Geoff Mabasa, and Charles Gener

“We know how cutthroat the industry is, so we need to utilize new forms of technology to (somehow) level the playing field,” mentioned Adrienne Cajayon, Chief Operating Officer and Compliance Head.

Before focusing on tech, Chief Innovation Officer Charles Gener was a session drummer for local acts Jensen Gomez, Arthur Nery, and Klarisse De Guzman.  “Our backgrounds and interests provide the perfect opportunity for us to collaborate and pioneer this space and make history as the label that produced the first NFT-minted record in the Philippines.”

Ali Young joins Alibatta

Philippine artist, Ali Young, signs on with Alibatta as its first artist with its first NFT-minted single to be released on June 25. She made a name for herself by making song covers of artists such as Taylor Swift and Yeng Constantino on YouTube and Soundcloud and amassing millions of views.

Young says, “I’m still overwhelmed and super proud that I signed with Alibatta, I trust in the direction the label is taking, and I think that NFT is the future not just for music, but for other forms of art, too.”

The first of its kind locally

The new normal has forced everyone to find ways to innovate and create experiences that would deliver a sensory experience that social distancing has deprived us of.  A virtual reality (VR) concert is in the works.  Everyone who purchases a ticket to the event will receive VR goggles as part of the ticket price.  This will give them the immersive experience promised.

On June 25, 2021, Alibatta will launch Ali Young’s debut single Craving on major streaming platforms.  At the same time, a Record Stor Day limited NFT version will be released through Binance.

“Ali Young is poised to make history as the first Filipino singer with an NFT out, and we are happy to set that trend both locally and internationally. This effort provides an empowering message to our fellow musicians: that music and art can be lucrative not just for the labels, but for the entire creator ecosystem,” says Mabasa.

Stay tuned for more details soon.

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