by Ferry Bayu | Sep 4, 2023 | Business
NBA, vivo announce multi-year marketing partnership in the Philippines
The National Basketball Association (NBA) and vivo today announced a multi-year marketing partnership that sees vivo return as the Official Smartphone of the NBA in the Philippines.
The agreement builds on a previous marketing partnership in the Philippines that saw vivo serve as an official partner of the Jr. NBA – the league’s global youth basketball program for boys and girls – and NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s and women’s teams, interactive fan activities and authentic NBA entertainment.
Through the collaboration, vivo will be the Presenting Partner in the Philippines of NBA All-Star Voting – a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and NBA.com – and return as an official partner of NBA 3X Philippines presented by Mountain Dew, which will take place later this year.
In addition, vivo will launch promotions that will provide fans in the Philippines with the chance to win authentic NBA prizes. The NBA and vivo will also co-develop content for the NBA’s localized Facebook and TikTok pages in the Philippines.
“We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation,” said NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa. “Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”
“Our passion for innovation extends beyond the confines of technology, and we recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives,” said vivo Philippines management. “This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA that enable us to foster a deeper connection between our brand and the world of sports.”
Fans in the Philippines can shop for official NBA merchandise at the NBA Stores at SM Megamall and SM Mall of Asia and at NBAStore.com.ph. For all the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, X, and TikTok.
For more information on vivo Philippines and vivo’s latest product offerings, visit vivoglobal.ph and follow the official vivo accounts on Facebook, X, Instagram, TikTok, and YouTube.
This Press Release has also been published on VRITIMES
by Penny Angeles-Tan | Jul 22, 2018 | Sports
AXA, official insurance partner of the National Basketball Association (NBA) in the Philippines, was one of the marketing partners of the Jr. NBA Philippines 2018 presented by Alaska National Training Camp (NTC).
The program attracted the most promising and aspiring basketball players aged 10-14 from different parts of the country. One of the participants, Jam Lachica, 12, made it to the NTC with support from AXA.
The insurance company provided apparel and training to Lachica for the Manila Regional Selection Camp prior to the NTC. For more information on AXA’s partnership with the NBA, visit www.axa.com.ph.
by Penny Angeles-Tan | Jul 6, 2018 | Sports
Jr. NBA finalist Jam Lachica (center) with AXA chief customer officer Amor Balagtas (right) and coach Dick Gawat
If you ask Jam Lachica, 12, a young girl and an avid basketball player, how she ended up being selected among 800 players during the Jr. NBA Philippines presented by Alaska Regional Selection Camp, Jam will tell you right away that it was because of her coaches, including her dad Jaylord Lachica and school coach Joseph Rizos.
As a budding athlete, Jam was always influenced by her father’s interests, including basketball, which led to her love for the sport. Since the age of six, she would tag along with her father’s barangay leagues and closely observe the game. “Lagi akong sinasama ni Papa sa mga laro niya, kaya ginusto ko na rin matutunan yung basketball,” she said.
Fast forward to 2016 when Jam first joined the Jr. NBA Regional Selection Camp wherein she competed with several skilled female players her own age. However, she missed her chance to progress to the camp’s second day after she left to support her dad’s championship game in Quezon City.
But just like a true champion, Jam got back up and tried again in 2017. Knowing that she had been chosen on her first try, the shooting guard had a little more confidence, but unfortunately, she failed to make the cut. “Ginawa ko naman yung best ko para makuha ako ulit kaso madaming ibang magagaling,” she said.
Jam admits to feeling disappointment and in fact, did not consider joining this year’s camp. However, her dad didn’t lose faith and together with coach Rizos encouraged her to join again. Surprisingly, 2018 seemed to be Jam’s lucky year – with the help of AXA, the official insurance partner of the NBA in the Philippines, she had the support that she needed to succeed.
Jam was selected as one of the 16 girls that would represent Metro Manila and compete with peers from the provinces at the National Training Camp. All the hard work and long training hours were worth it. “Sobrang saya at thankful ako na may na-meet akong coach na nag-motivate sa akin to do my best. Buti nalang nandiyan si Papa para bigyan ako ng pag–asa,” she said. After all, third time’s the charm.
With AXA providing proper coaching and support, along with her father and coach’s help, she is now one step closer to reaching her dreams. “Si Papa ang best coach ko. Basta nandiyan siya, kaya kong abutin yung mga pangarap ko,” she said.
AXA Philippines, one of the country’s leading insurance companies, empowers people to live better lives by encouraging them to have a game plan, whether it’s in sports or in the hard court that is life.
AXA believes that preparing for the future is important so that people can live the life they choose. For more information on AXA’s wide array of life and general insurance and investment products, visit www.axa.com.ph.
by Penny Angeles-Tan | Jan 15, 2018 | Advocacy
AXA, the official insurance partner of the NBA in the Philippines, recently celebrated the strategic partnership with an event that highlighted their shared principles of teamwork, integrity, courage, and innovation. During the festivities, a check donation amounting to P70,000 was presented to Tahanang Walang Hagdanan, a non-profit center for the orthopedically impaired.
Last July, NBA 3X Philippines 2017 presented by AXA staged a free throw challenge featuring local celebrities including TV personality Bobby Yan, former PBA player Paul Artadi, and former UP Lady Maroons team captain Karen Salapong that generated a financial donation for every free throw made, which will be used to purchase wheelchairs for the community.
AXA Philippines believes in empowering its customers to create a solid financial game plan to be able to live the life they choose.
On hand during the turnover were (L-R) AXA Philippines CSR Manager Eliza Delos Santos, Segment Director Johanna Janeo, Segment Manager Paulo Sulit, Chief Transformation & Operations Officer John Hilson, representatives from Tahanan Walang Hagdanan, AXA Philippines Chief Human Resources Officer Jaspreet Kakar, and Brand Marketing & Communications Director Donna Marcelo.
by Penny Angeles-Tan | Jan 6, 2018 | Stories
AXA Philippines, one of the leading insurance companies in the country, recently held a basketball clinic for children ages 5-13 in partnership with the University of Makati and the Makati Youth Development Center.
Nearly 40 kids, representing three different barangays in Makati, participated in the training session which culminated in a friendly game. AXA chose the 10 most outstanding players from the group, and will support them as they participate in the Jr. NBA Philippines 2018 presented by Alaska — the NBA’s global youth development program that promotes basketball participation, sportsmanship, teamwork, and an active lifestyle.
AXA Philippines, through its corporate social responsibility arm, continuously spearheads and participates in similar development activities to help empower communities to live better lives.
AXA Philippines, one of the country’s leading insurance companies, empowers people to live better lives by encouraging them to have a game plan, whether it’s in sports or in the hard court that is life.
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