by Penny Angeles-Tan | Feb 21, 2017 | Health and Wellness
We all know that Vitamin C is good for our health as it protects our immune system and helps us fight diseases but did you know that Vitamin C is also loaded with beauty benefits?
Vitamin C’s benefits extend to more than just our body health, it is also loaded with other benefits that will help us look good.
Skin Anti-Aging
Vitamin C helps the body in attaining full production of collagen- a protein that keeps the skin and other organs together, the element that is responsible for our skin’s elasticity and strength, thus, a regular intake of vitamin C equates to a younger and brighter-looking skin.
Vitamin C also helps in the creation of ligaments and scar tissue by reducing the rate of free radicals, thereby slowing the aging process and reduces the visibility of wrinkles, skin dryness and fine lines.
Benefits for Nails
The benefit of Vitamin C doesn’t stop there as the same effect extends to your nails. It helps strengthens the connective tissues that fortifies the nail bed and helps our nail to grow faster. It also prevents hang nails by assisting collagen formation.
Hair health
Vitamin C plays a pivotal role in growing and strengthening our hair as it helps in absorbing Iron – an element that keeps our hair strong and healthy. And as mentioned earlier, it also help absorb collagen that stimulates the hair follicles which helps your hair grow faster.
Bewell-C and Bewell-C Plus Calcium
In achieving the above benefits, an optimum level of Vitamin C is needed. Bewell-C (Sodium Ascorbate) contains all the vitamin C your body needs minus the acidity. Bewell-C (Sodium Ascorbate) is a non-acidic Vitamin C supplement that is rapidly gaining popularity among the public as a high quality and effective brand. Bewell-C is the next generation vitamin C that provides all the benefits of vitamin C without the risk of hyperacidity.
For those who need both Vitamin C and Calcium, Bewell-C plus calcium is also available in the market. Just like Bewell-C, this product also uses non-acidic vitamin C paired with organic calcium fortified with Vitamin D for stronger bones and teeth.
Bewell-C and Bewell-C Plus Calcium is available in all leading drugstores nationwide and on Lazada.com.ph Online Shopping: http://www.lazada.com.ph/bewell-nutraceuticals-corporation/.
For more updates, follow their FB: https://www.facebook.com/bewellcsodiumascorbate.
by Penny Angeles-Tan | Feb 4, 2017 | Beauty
Start off 2017 with a more gorgeous, more beautiful you: Let your eyes shine brighter, your lips become more kissable and your skin softer and smoother as Ever Bilena, the country’s leading cosmetics brand, introduces new makeup and skincare products to help you look your best the whole new year.
Ever Bilena Advance Silky Eye Liners, Careline Hello Beautiful Eye Shadow Palette, Careline Hello Sweetie compact palette, LTD Liquid Lipstick, and Ever Bilena Paddle Brush
Start off with the EB Advance Uncover 12-Color Eyeshadow Palette, featuring 12 rosy neutral shades that come in both matte and shimmery finishes. Adding a fresh spin to neutral tones, let its mix-and-match layout take you from a formal business meeting during the day to a night out with friends in a snap!
For the fun and bubbly female who isn’t afraid to experiment, try Careline’s new Hello Beautiful! eye shadow palette. Its 12 shades allow you to achieve different looks through mixing and matching.
Frame your eyes with the EB Advance Silky Brow and Silky Eye Liners, which give high definition to your peepers in just a few strokes. Top off the look with high-impact, lusciously long and well-defined lashes from EB Advance Lash Define Waterproof Mascara. Thanks to its built-in top-to-bottom lash applicator and its waterproof formula, the over-all effect is polished and smudge-free.
Want a complete all-in-one look without weighing your bag down? The new Hello Sweetie! eye shadow and blush compact by Careline gives you two sets of colors and a world of options.
Whether you prefer a sultry pout or a sweet bow, LTD Liquid Lipstick has got you covered. Experience a velvety soft liquid lipstick that delivers buildable and long-lasting lip color with a matte finish. Formulated with moisturizers, it helps keep your lips smooth and supple. This limited edition range comes in 12 highly pigmented shades that range from soft, mauve-hued nudes to deep, vampy reds.
You can also choose between the rich semi-satin finish of Ever Bilena Luxe Lipstick and the creamy, waterproof Ultra Matte Lipstick. Both lipstick lines are enriched with moisturizers to keep the lips soft, smooth, and supple.
Those going for a bold yet feminine look can rejoice over Kleopatra Magic Lipstick. With long-lasting lip color that comes in different fruity scents, it changes in shade once applied on the lips.
For easy application of your foundation, powder, and bronzer, Ever Bilena offers two kinds of paddle brushes: Advance Multi-task Paddle Brush and Advance Essentials Paddle Brush.
Keep your face smooth and flawless with Evera Face Powder, a sleek compact powder that sets and evens out skin color. It leaves a lightweight feel on the face while creating a smooth matte finish.
Because care for the skin is also important, EB Naturals offers two new products inspired by garden favorites. Its Sunflower Oil has sunflower extract to minimize dark spots and revitalize dry skin.
Its Hand Cream, which comes in Sweet Rose and Femme Floral scents, is enriched with moisturizer to help soothe dry hands.
So if you’re looking to present your most gorgeous self this year, complete your beauty regimen with the newest cosmetics and skin care products only from Ever Bilena and Careline!
Before I end this, here is something to titillate you this month of hearts.
To know more about Ever Bilena and Careline, visit www.everbilena.com.ph and https://careline.com.ph.
For quick updates, follow them on Facebook at www.facebook.com/everbilenacosmetics and www.facebook.com/CarelineCosmetics.
by Penny Angeles-Tan | Jan 10, 2017 | Awards and Competitions
make up vloggers that use Ever Bilena products
Unleash your inner artist and win big cash prizes as Ever Bilena dares you to experiment with different looks through The BIG Beauty Challenge – a weekly make-up tutorial video contest following different themes.
Who can join the Ever Bilena big beauty challenge?
Open to video bloggers, aspiring and professional make-up artists residing in the Philippines, the contest requires participants to create a tutorial video on how to do a complete make-up look, following a specific theme, using only Ever Bilena products.
Ever Bilena, the leading local cosmetics brand, carries:
- Ever Bilena Advance, a full range of make-up essentials for young professionals
- Ever Bilena Naturals for skin care
- Careline cosmetics for teens
- Blackwater for fragrance
- and other personal care products.
When will the contest run?
The contest, which began on the first week of December and will end on the last week of February, will test the creativity of the participants as they create their versions of Ever Bilena’s weekly theme which will be announced every Monday on Ever Bilena’s Facebook page. One winner will be announced every week and will take home P10,000 cash.
Weekly winners will qualify for the grand finals where the grand prize winner will take home P50,000 along with three winners who will win
- P10,000 for Special Award
- P15,000 for 2nd runner-up
- P30,000 for the 1st runner up
Big cash prizes await make-up lovers, budding artists and video bloggers like Week 3 winner Christine Gem Anicas (shown) at Ever Bilena’s BIG Beauty Challenge!
In Week 3 Christine Gem Anicas won the challenge. Super congratulations, Christine! Your makeup is so fab.
Entries must be public and uploaded on Facebook with hashtags #EBBigBeautyChallenge and #EverBilena and tag Ever Bilena Cosmetics, Inc.
Criteria for judging the Big Beauty Challenge
Participants will be judged based on the following criteria:
- 40% most number of Ever Bilena products used in the video
- 30% creativity
- 20% make-up executions and skills
- 10% most number of views and shares.
Show off your inner artist and join the biggest and most beautiful challenge this season!
To know more about Ever Bilena and The BIG Beauty Challenge, visit Ever Bilena’s website, www.everbilena.com.ph and Facebook page, www.facebook.com/everbilenacosmetics.
by Penny Angeles-Tan | Nov 23, 2016 | Business
Colgate-Palmolive Philippines celebrates 90 years of operations in the country, providing generations of Filipinos with quality brands for oral care, personal care and home care such as Colgate, Palmolive, Tender Care, Gard, Axion and Ajax.
The Palmolive Company Philippines was established in 1926 with an office in the Binondo district of Manila with just five employees. Products sold during those days included Pompeia cosmetics, Octagon laundry powder and Crystal White laundry bar.
It merged with Peet Brothers the following year and with Colgate Company in 1928. Popular products such as Colgate Ribbon dental cream and Cashmere Bouquet toiletries were added to the product range along with Palmolive soaps, pushing accelerated growth for the next few years. Products at that time were delivered to stores by carabao or horse-drawn carts.
Photo taken from www.gov.ph
In 1941, during World War II, invading soldiers sealed the office and looted the warehouse. Loyal employees were instructed by their imprisoned manager to preserve company records. Two employees managed to enter the office but couldn’t escape with the ledgers.
They ended up manually copying all entries, word for word, for over a week. With records intact, the company was able to collect all receivables from insurance after the war and resume business.
https://www.youtube.com/watch?v=qPkf2oth2Sg
Soon after, Ajax powder cleanser was introduced to the market and, in 1949, the company was incorporated as Colgate-Palmolive Philippines, Inc.
While the company may have begun by importing products from the US, growing demand for its brands prompted it to inaugurate a manufacturing plant in Makati in 1951 and to establish a provincial warehouse in Cebu in 1959.
Marketing Highlights
Colgate-Palmolive Philippines was the first company to advertise in color in 1966 when local TV advertising switched from black-and-white to color.
The Palmolive Naturals soap “I can feel it” tagline from the 1987 TV commercial, which featured Alice Dixson and her iconic shoulder shrug choreography, was adopted globally in 1991 and eventually won a Pilak Award in 2002, representing the best Philippine ads of the last 50 years.
In 2007, Colgate’s nationwide Super Mega Brushing campaign earned it a Guinness World Record for most number of children brushing their teeth at the same time. A total of 41,000 students participated in Manila, Cebu and Davao.
The Palmolive Naturals “Bounce” music video, which featured three of the country’s biggest stars: Julia Barretto, Janella Salvador and Liza Soberano, was hailed as one of the top 10 performing ads on YouTube in 2015.
Community Engagement
One of the core values of the company is caring for the communities where it is present. The Colgate Bright Smiles, Bright Futures program has been supporting oral health education across the country through free dental screenings and tooth-brushing drills, distribution of oral care kits, and integrating oral health education materials with Kinder and 1st Grade school curricula.
This is made possible by the company’s partnership with the Department of Education for nearly 2 decades.
Through its collaboration with the Philippine Association of Dental Colleges since 2001, the company has sponsored various symposia on dental health as well as provided more than 200 scholarship grants to dentistry students nationwide.
Colgate has also been an exclusive partner of the Philippine Dental Association’s annual Kabarangay sa Dental Health Program, raising oral health awareness all over the country through free dental check-ups and product sampling.
As part of its 90th year activities, Colgate-Palmolive collaborated with Puregold to support Operation Smile Philippines, an NGO focused on providing free surgeries to indigent children afflicted with cleft lips/palates; as well as Robinsons Supermarket to help raise funds for World Vision Philippines, an NGO that provides assistance to impoverished children.
Colgate continues to be the Oral Care brand most recommended by Dentists* and Palmolive remains to be the #1 Personal Care brand, in the Philippines**.
* IPSOS Dentist Recommendation Survey 2016
** Kantar Brand Footprint 2016
About Colgate-Palmolive Philippines:
Colgate-Palmolive Philippines is a company focused on the distribution of household products and personal care products, such as body cleansing, hair care and oral hygiene products (including toothpaste, toothbrushes and professional oral care products sold by dentists). Currently, the company carries the following brands which are available nationwide: Colgate, Palmolive, Tender Care, Gard, Axion and Ajax..
Our three fundamental values — Caring, Global Teamwork and Continuous Improvement — are part of everything we do. They are the foundation for our business strategy and are reflected in every aspect of our work life.
Colgate-Palmolive celebrates 90 years of operations in the country on October 26, 2016. The company’s corporate office is located in McKinley Hill, Taguig.
The benefit of Vitamin C doesn’t stop there as the same effect extends to your nails. It helps strengthens the connective tissues that fortifies the nail bed and helps our nail to grow faster. It also prevents hang nails by assisting collagen formation.
Vitamin C plays a pivotal role in growing and strengthening our hair as it helps in absorbing Iron – an element that keeps our hair strong and healthy. And as mentioned earlier, it also help absorb collagen that stimulates the hair follicles which helps your hair grow faster.
In achieving the above benefits, an optimum level of Vitamin C is needed. Bewell-C (Sodium Ascorbate) contains all the vitamin C your body needs minus the acidity. Bewell-C (Sodium Ascorbate) is a non-acidic Vitamin C supplement that is rapidly gaining popularity among the public as a high quality and effective brand. Bewell-C is the next generation vitamin C that provides all the benefits of vitamin C without the risk of hyperacidity.
For the fun and bubbly female who isn’t afraid to experiment, try Careline’s new Hello Beautiful! eye shadow palette. Its 12 shades allow you to achieve different looks through mixing and matching.
Frame your eyes with the EB Advance Silky Brow and Silky Eye Liners, which give high definition to your peepers in just a few strokes. Top off the look with high-impact, lusciously long and well-defined lashes from EB Advance Lash Define Waterproof Mascara. Thanks to its built-in top-to-bottom lash applicator and its waterproof formula, the over-all effect is polished and smudge-free.
Want a complete all-in-one look without weighing your bag down? The new Hello Sweetie! eye shadow and blush compact by Careline gives you two sets of colors and a world of options.
Whether you prefer a sultry pout or a sweet bow, LTD Liquid Lipstick has got you covered. Experience a velvety soft liquid lipstick that delivers buildable and long-lasting lip color with a matte finish. Formulated with moisturizers, it helps keep your lips smooth and supple. This limited edition range comes in 12 highly pigmented shades that range from soft, mauve-hued nudes to deep, vampy reds.
You can also choose between the rich semi-satin finish of Ever Bilena Luxe Lipstick and the creamy, waterproof Ultra Matte Lipstick. Both lipstick lines are enriched with moisturizers to keep the lips soft, smooth, and supple.
For easy application of your foundation, powder, and bronzer, Ever Bilena offers two kinds of paddle brushes: Advance Multi-task Paddle Brush and Advance Essentials Paddle Brush.
Keep your face smooth and flawless with Evera Face Powder, a sleek compact powder that sets and evens out skin color. It leaves a lightweight feel on the face while creating a smooth matte finish.
Because care for the skin is also important, EB Naturals offers two new products inspired by garden favorites. Its Sunflower Oil has sunflower extract to minimize dark spots and revitalize dry skin.
So if you’re looking to present your most gorgeous self this year, complete your beauty regimen with the newest cosmetics and skin care products only from Ever Bilena and Careline!
To know more about Ever Bilena and Careline, visit 
Colgate-Palmolive Philippines celebrates 90 years of operations in the country, providing generations of Filipinos with quality brands for oral care, personal care and home care such as Colgate, Palmolive, Tender Care, Gard, Axion and Ajax.
One of the core values of the company is caring for the communities where it is present. The Colgate Bright Smiles, Bright Futures program has been supporting oral health education across the country through free dental screenings and tooth-brushing drills, distribution of oral care kits, and integrating oral health education materials with Kinder and 1st Grade school curricula.
As part of its 90th year activities, Colgate-Palmolive collaborated with Puregold to support Operation Smile Philippines, an NGO focused on providing free surgeries to indigent children afflicted with cleft lips/palates; as well as Robinsons Supermarket to help raise funds for World Vision Philippines, an NGO that provides assistance to impoverished children.
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