President and CEO Wins in the Individual Category of the 37th Agora Awards
Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37thAgora Awards.
Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss.
Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies. It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.
From humble beginnings to big winner
Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books. Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.
Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients. It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company.
It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss. This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.
Launched in 2009, Novuhair enjoys tremendous success until today. It is widely accepted not only here in the Philippines, but also in other countries. It is set to enter the international market, starting with the United States (US), in December of this year.
Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.
Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing.
Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.
The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.
“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare.
“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God. That’s our winning formula,” Velilla further adds.
Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.
MediCard, a leading health maintenance organization (HMO) provider, has been given the Reader’s Digest Trusted Brand 2016 Gold award in the Health Card category. Now on its 18th year, the Reader’s Digest Trusted Brands Awards commends products and services most trusted by Filipinos.
How are the Trusted Brand awardees selected?
Brands were chosen by consumers and were rated on the following attributes:
trustworthiness and credibility
quality
value
understanding of customer needs
innovation
and social responsibility.
Dr. Nicky Montoya President of Medicard Philippines
“We are honored to receive this prestigious award because it reflects the trust given to us by consumers. MediCard takes pride of its highly competent and well-trained doctors and medical professionals who can help and present solutions for the health and wellness of their patients,” said Dr. Nicky Montoya, president of MediCard Philippines.
It also has numerous freestanding clinics and satellite clinics nationwide, bringing the best and accessible medical care to its members.
To help its patients practice a healthy lifestyle, MediCard also has the MediCard Lifestyle Center, which is designed to offer effective solutions for wellness. According to their website:
A first-of-its kind, The MediCard Lifestyle Center is designed to offer effective solutions for wellness and lifestyle diseases. Housed in a new and modern edifice, the MediCard Lifestyle Center is home to, among others, a state-of-the-art dermatological center, a fitness facility, an eye and colorectal center, dental clinics and a yoga center. The MediCard Lifestyle Center also has a coffee shop that serves organic food to help clients stay on track of their health and fitness goals.
With the Reader’s Digest Trusted Brand 2016 Gold award reinforcing MediCard’s accomplishments, MediCard continues its commitment to bringing trustworthy and excellent healthcare services to Filipinos.
Citi has been named the leading Consumer Bank in Asia by AsianInvestor Magazine for its wealth management business. The award was selected by the editorial team of the magazine and was based on the bank’s superior wealth management platform in Asia Pacific.
In the editorial write up accompanying the award, the magazine said: “Citi’s wealth management business in Asia rode out powerful headwinds to enjoy strong performance, partly as a result of its enhanced portfolio management tools, digitalization and client engagements.”
During the last 12 months, Citi continued to enhance its client engagement tools, such as rolling out the Portfolio 360 offering to new markets and launching the new Citigold Diversification Index (CDI). Portfolio 360provides comprehensive investment analytics reports under various stress test scenarios and the CDI assesses client’s portfolio diversification across asset classes. Both have helped further support clients of the bank in the region to assess their portfolios and navigate sometimes challenging markets.
The bank’s client assets under management are now over US$210bn across the 12 markets in Asia where the bank offers consumer banking services.
Product-wise, Citi expanded its open-architecture fund offering to include liquid alternatives, and continued to onboard new funds to offer non-correlated products. It also moved to further enhance the wealth management knowledge of its relationship managers partnering with the prestigious Wharton Business School of the US on a three-year executive education program.
Paul Hodes Managing Director, Head, Wealth Management, Consumer Bank, Asia Pacific Citibank
“A key competitive advantage for Citi is being able to deliver expertise in wealth management by raising the level of advisory through new tools and an expanded product offer via our open architecture platform delivered by a highly skilled team of relationship managers, portfolio counselors and product specialists. It is a real honor to receive the AsianInvestor Consumer Bank award for the fourth-consecutive year as recognition for our team in Asia,” said Paul Hodes, Head of Consumer Banking Wealth Management for Asia Pacific.
In the Philippines, Citi pioneered wealth management in the early 1990s and continues to enjoy a strong market lead with its wide range of products, customized advice and groundbreaking digital platform. Most recently, it launched Citi Model Portfolio, a diversification and asset allocation guide designed to aid clients to make informed investment choices.
Bea Tan Citibank Philippines
“Coming after the introduction of the online Insurance Gap calculator, which allows our clients to find out in minutes if they’ve done enough to protect themselves and their families financially, the Citi Model Portfolio once again empowers our customers to make decisions to grow their wealth and secure their future. All these showcase our commitment to our clients, and that we value their choice of Citi as their financial partner,” said Bea Tan, Head of Consumer Banking for Citi Philippines.
Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards.
Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books. Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.
“Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare.
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