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Avon and Hulyen publish 3-part comic series to advocate Beauty for All

by Penny Angeles-Tan | Jul 2, 2022 | Advocacy

Doing beauty differently is what Avon has been advocating for 135 years. This year, the #1 direct-selling beauty brand strengthens this movement during this year’s Pride Month, which annually celebrates the LGBTQIA+ community, alongside their stories and experiences.

Avon Philippines, in partnership with comic artist Hulyen (@hulyen), produced a three-part comic series that illustrates Beauty for All, Avon’s advocacy that puts the spotlight on democratic beauty not just for women, but for everyone – regardless of sexual orientation, gender identity, and/or expression.

“I think everyone deserves to celebrate their own version of beauty especially if it makes them feel good about themselves,” shares Hulyen. “It’s really great that a major beauty brand like Avon is rallying behind this advocacy because it encourages you to be yourself and celebrate what makes you you.”

Each strip depicts issues faced by the LGBTQIA+ community. The comics were distributed to hundreds of thousands of Avon representatives in more than 190 branches across the Philippines, encouraging them to learn more and understand better the LGBTQIA+ community.

SOGIE 101

In this scene, an individual struggles to remember the various labels in the queer spectrum. A friend reassures her that it’s important to be open about learning new things.

It also provides context that Sexual Orientation, Gender Identity, and Expression (or SOGIE, for short) go beyond just the girl, boy, bakla, and tomboy that most Filipinos are more familiar with.

Marla

Another comic depicts a queer person who “magically” transforms into her true self when she’s with her friends. This has become a common experience with LGBTQIA+ individuals all over the world. According to Stonewall, only 46 to 47% of queer-identifying individuals feel open and confident to share their sexual orientation or gender identity with their families. Likewise, allies of the community should help create safe spaces where queer individuals can open up and express their true selves.

Beauty for All

The last comic visualizes Avon’s commitment when it comes to promoting Beauty for All. It depicts an Avon representative who managed to provide quality beauty and self-care products for her customers, allowing them to truly enjoy their version of beauty no matter what their SOGIE.

“I have learned so much about Pride and how times are changing. It’s something new to me, but we have family and friends who are LGBTQIA+. Understanding them is a great way to show how much we respect them, and through these, I understand them even more,” Avon Representative Jennifer Limyu shares after reading the comics about the LGBTQIA+ community.

Max Closa, Avon Philippines’ Business Development Manager, welcomes Avon’s efforts to rally behind its employees in causes that involve them. “I’m so proud and thankful to be a part of a company that supports the LGBTQIA+ community. The changes might be gradual but it’s already a huge step for us,” Closa shares.

Miss Trans World 2020 Mela Habijan

In line with the advocacy, Avon Philippines also recently held a SOGIE Sensitivity Seminar for Associates at their main office. Miss Trans World 2020 Mela Habijan spoke at the event where she discussed SOGIE, the different issues the community is facing, and how one can be a better ally. The trans beauty queen, host, and actress also made a SOGIE explainer video.

To further extend its efforts in inclusivity, Avon Philippines also supported members of Manila’s Drag community with various products like the Limitless collection (the first gender-free intimate apparel in the country). The company also reached out to the Home for the Golden Gays, which provides support and care facilities for elderly LGBTQIA+ people.

“Avon continues with its commitment to creating a better world for everyone. With Avon, everyone can be brave, brazen, and beautiful all at the same time because Beauty is for All — and that is how it should be in the years to come,” Avon PR and Communications Lead Marion Limlengco says.

Visit www.avon.ph or like and check out Avon Philippines on Facebook and Instagram.

About Avon

Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis. Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter, and creating positive change. Through Avon and the Avon Foundation, we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura & Co Group. Learn more at www.avonworldwide.com.

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5 simple tricks to create legendary lashes

by Penny Angeles-Tan | Apr 13, 2022 | Personal Care Tips

Manila, Philippines – The eyes are the windows to the soul. While a bold eye shadow will definitely catch anyone’s attention, lashes with visible length and volume will keep them coming back for more!

So if you’re wondering how you can up your allure for the next date night, lock everyone’s attention during presentations, or simply bring the focus on your eyes while wearing a face mask – here are foolproof ways you can create lashes that stand out in terms of both length and volume, no falsies needed.

Curl your lashes first, girl

Some ladies, especially those on the go, might skip this step before applying mascara to instantly up their lash game. However, a simple preparation will give you that extra edge.

The secret? Curling your lashes for about ten seconds. This gives it enough time to be bent to a more ideal shape while also respecting how delicate lashes actually are – once is enough! After that, you can apply a lash primer or a clear mascara which helps lengthen the lashes and reduce clumps. Let it stay and dry before applying the regular mascara.

Avoid the clumps

Being at home for a while gave us fewer chances to need lashes with extra oomph. This might have affected the mascara formula, which when applied could result in clumpiness.

Set your mascara back to its original consistency by warming the tube (with the cap tightly secured, of course!) in a glass of hot water for a couple of minutes. When taking out the wand, don’t dip it; twirl it instead to evenly distribute the formula onto the brush. Still have some excess? Wipe the brush on a clean tissue before applying it to your lashes for an even spread.

Start at the root and wiggle your way up

Taken from https://www.ipsy.com/blog/how-to-apply-mascara

For mascara newbies, it might make sense to apply the product right at the tip but that’s actually one of the beauty no-nos.

Start by wiggling the brush at the base of your lashes, and then start pulling up while maintaining that wiggling motion to keep the lashes separate from each other and create that desired illusion of full lashes. A flick of the wrist upward as you reach the end also extends the curl.

Take time to layer your lashes

Remember: applying mascara to your lashes adds a layer of product to your natural hair follicles. With each layer applied, the more length your lashes will have, so take time to build it up as you go.

Aside from the clear mascara or primer mentioned earlier, a quick and easy way to add layers is by applying translucent powder in between coats of mascara, which will help the product cling to your lashes and make them thicker as you go. You could also mix and match other variants like waterproof mascara to make sure they’re protected from the elements.

When it comes to your lashes – size matters

You’re already making a huge effort to make your lashes stand out, so keep everything on fleek by using Avon’s new and exclusive Legendary Lengths Mascara.

Avon Legendary Lengths Mascara

Extend your lashes up to 50% with 3x the volume thanks to the next generation polymers expertly formulated in the product, applied with the Instalength tapered brush, giving you 100% Lash Satisfaction from root to tip that can last all day.

Mimiyuuuh

“Why choose between length and volume when you can have both?”, says social media sensation Mimiyuuuh, who refuses to settle when it comes to her look and the beauty products that she uses. With the help of Avon Legendary Lengths Mascara, Mimi turns heads with volumized and longer lashes that are just to die for, without having to compromise one for the other.

To get your own Legendary Lengths Mascara, contact an Avon Representative near you or visit www.avonshop.ph to purchase.