Women Redefined: The 3rd Belle de Jour Women’s Summit

Women Redefined: The 3rd Belle de Jour Women’s Summit

Nearly 500 participants gathered for the 3rd Women’s Summit recently organized by Viviamo! Inc., the company behind Belle De Jour (BDJ) Power Planner.

3rd women's summit audience

3rd women’s summit audience

With the theme “Women Redefined”, this year’s event aimed to equip millennials with encouraging messages from strong female role models who are redefining the society’s standards for women.

Darlyn Sandra Ty-Nilo, President of Viviamo Inc.

Darlyn Sandra Ty-Nilo, President of Viviamo Inc.

“Our society has constantly bombarded today’s women – especially the millennials – with unrealistic standards regarding beauty and career, making it hard for them to find themselves and lead an authentic life. Through the Women’s Summit, Viviamo! Inc. hopes to empower them as they pursue fulfillment while being true to their identity,” shared BDJ founder Darlyn Ty-Nilo.

At the summit, guests were treated to inspiring talks and fun activities at the Samsung Hall of SM Aura Premier. The day began with a keynote speech by Ty-Nilo, who talked about the importance of claiming one’s success.

“To own up to your success is not a form of bragging, rather a means to realize that all the sweat and tears that you put into your job are making a difference,” she said, adding, “Women should learn to acknowledge their achievements so that they can inspire others to reach for their dreams.”

Resilient Females

From L-R: Host Janeena Chan; president of Viviamo, Inc. Darlyn Sandra Ty-Nilo; PinoyAkoBlog.com author Jover Laurio; co-founder and CTO of Cropital Rachel De Villa; and Viviamo Inc. marketing manager Allyssa Legaspi at the 3rd Women’s Summit held last March 11, 2018 at the Samsung Hall, SM Aura.

From L-R: Host Janeena Chan; president of Viviamo, Inc. Darlyn Sandra Ty-Nilo; PinoyAkoBlog.com author Jover Laurio; co-founder and CTO of Cropital Rachel De Villa; and Viviamo Inc. marketing manager Allyssa Legaspi at the 3rd Women’s Summit held last March 11, 2018, at the Samsung Hall, SM Aura.

Rachel de Villa, Co-founder and Chief Technology Officer of Cropital, a multi-awarded crowdfunding platform for Filipino farmers

Rachel de Villa, Co-founder and Chief Technology Officer of Cropital, a multi-awarded crowdfunding platform for Filipino farmers

Meanwhile, Rachel de Villa, co-founder and chief technology officer of Cropital, opened the first plenary session entitled Resilient Females, which focused on overcoming one’s circumstances and maximizing one’s blessings.

De Villa shared that she has always considered herself a problem solver, so she developed Cropital when she found the opportunity to help Filipino farmers access financial support. Through Cropital, anyone can provide farmers with funds for proper equipment and training from agriculture experts.

Jover Laurio, author of pinoyakoblog.com

Jover Laurio, author of pinoyakoblog.com

For her part, PinoyAkoBlog.com owner Jover Laurio continues to publish critical articles on the country’s political situation, despite the relentless cyberbullying and death threats. Laurio has drawn flak for being outspoken in her fight against fake news.

Her story moved many people in the audience (and continued to receive ridicule from several people on social media).  It isn’t just fake news.  Her outspokenness about her political views and her chutz-pah in going after political figures, big and small, have landed her in the proverbial hot water more times than she could count.  But she always stood by her convictions.

Courageous Females

From L-R: Host Janeena Chan; president of Viviamo, Inc. Darlyn Sandra Ty-Nilo; Singer, TV host and Alopecia Areata advocate Abby Asistio, airine pilot Blu Bingoy; and Viviamo Inc. marketing manager Allyssa Legaspi at the 3rd Women’s Summit held last March 11, 2018 at the Samsung Hall, SM Aura.

From L-R: Host Janeena Chan; president of Viviamo, Inc. Darlyn Sandra Ty-Nilo; Singer, TV host and Alopecia Areata advocate Abby Asistio, airine pilot Blu Bingoy; and Viviamo Inc. marketing manager Allyssa Legaspi at the 3rd Women’s Summit held last March 11, 2018, at the Samsung Hall, SM Aura.

At the second plenary dubbed Courageous Females, resource speakers talked about living their authentic selves and defying expectations regarding women’s roles in the society.

Blu Pingoy, Cebu Pacific Air pilot

Blu Pingoy, Cebu Pacific Air pilot

Blu Pingoy, for instance, courageously pursued her dream of becoming a pilot, a job usually taken on by males. With her persistence, Pingoy became one of the first few female commercial pilots in the country.

Abby Asistio, singer, songwriter, host, and Alopecia Awareness advocate

Abby Asistio, singer, songwriter, host, and Alopecia Awareness advocate

Meanwhile, singer-songwriter and alopecia areata awareness advocate Abby Asistio did not allow the society’s standards to define her.

As someone who suffered from alopecia or hair loss at an early age, she encouraged women to embrace their uniqueness and get over their insecurities.

“Even if society says kailangan long hair para maging girly ka, eh hindi ako long-haired eh. Dapat manggaling sa sarili ko na, okay lang kahit hindi long hair, maganda pa ako with short hair. Just be open to embracing your own uniqueness.”

During her talk, she showed this video to the audience to show us her struggle with alopecia and fitting in and wearing wigs for most of her life.

She ended her talk by singing this song to the audience live and, at some point, unplugged.

What an inspiration.

Resourceful Females

From L-R: Host Janeena Chan; president of Viviamo, Inc. Darlyn Sandra Ty-Nilo; Sinaya cup founder and owner Audrey Tangonan; Rumarocket, Inc. owner Kathleen Yu; and Viviamo Inc. marketing manager Allyssa Legaspi at the 3rd Women’s Summit held last March 11, 2018 at the Samsung Hall, SM Aura.

From L-R: Host Janeena Chan; president of Viviamo, Inc. Darlyn Sandra Ty-Nilo; Sinaya cup founder and owner Audrey Tangonan; Rumarocket, Inc. owner Kathleen Yu; and Viviamo Inc. marketing manager Allyssa Legaspi at the 3rd Women’s Summit held last March 11, 2018, at the Samsung Hall, SM Aura.

Aside from promoting resilience and courage, the summit also stressed the value of paving one’s path and sustaining success in the third plenary session called Resourceful Females, featuring businesswomen Audrey Tangonan and Kathleen Yu.

Audrey Tangonan, Founder and Managing Director of menstrual cups business called ‘Sinaya Cups

Audrey Tangonan, Founder and Managing Director of menstrual cups business called ‘Sinaya Cups’

Starting a business is risky, but Sinaya Cup founder Audrey Tangonan persevered because she believed that her idea can genuinely improve people’s lives. Now, her menstrual cup business has attained massive success locally and internationally.

Kathleen Yu, Founder of Rumarocket, Inc. a Manila-based tech start-up that uses assessments and predictive analytics to help companies find and develop their IT talents

Kathleen Yu, Founder of Rumarocket, Inc. a Manila-based tech start-up that uses assessments and predictive analytics to help companies find and develop their IT talents

Kathleen Yu, the owner of Manila-based tech start-up Rumarocket Inc., also shared the moving story of her business.

From the initial failures, Kathleen resolved to learn from mistakes and bounce back. “As long as I was alive, I could always change and grow and learn and become different,” she said.

These speakers’ thoughts echo the women’s advocacy of Belle De Jour, which has always aimed to empower modern Filipina women by equipping them with knowledge, confidence, and self-appreciation. As Ty-Nilo explains, “We hope to help build a world where women are bound not by societal expectations, but by their vision of who they really want to be.”

The 3rd BDJ Women’s Summit was co-presented by Chinoy TV, Lipault, and Sun Life Financial. Major sponsors include Food Panda, Modess, Wacoal, GCash, Style Genie, Biore, Caronia, Celeteque, Cinnabon, Fitness Gourmet, Jergens, Jollibee, Kipling, Liese, MegRhythm, Parisian Shoes and Bags, Serenitea, Zenutrients, Features and Shades, and Award Extremes Inc.

Ace Water Spa, Chef Tony, Frankie’s, Goldilocks, and McDonald’s provided loot bags and raffle prizes, while Adobo Magazine, Rappler, and When in Manila served as media partners.

Enjoy an Egg-citing Easter at SM Supermalls

Enjoy an Egg-citing Easter at SM Supermalls

SM Easter Egghunt

SM Easter Egghunt

Easter celebrations usually include egg hunts, Easter-themed fairs, and parties for kids and their families. This year, SM Supermalls delights customers with a fresh, exciting take on the well-loved egg hunt and Easter party in 68 malls across the country!

Kids and kids at heart are invited to join the “Hunt, Scan, and Win,” SM’s first nationwide digital-egg scavenger hunt on Easter, April 1 – where QR codes will be scattered in the malls for customers to find and scan for giveaways, deals, and GCs from participating stores.

“Celebrating Easter with the whole family will be more memorable this year with all the fun activities we have in store for them in the malls, especially as we host SM’s first nationwide digital-egg hunt,” says SM Supermalls senior vice president for marketing Jonjon San Agustin.

Fun-filled activities at SM include the well-loved Easter Fashion Costume Contest on April 1. Along with designing the SM Supermalls bunny ears, parents can dress up their kids in cute and creative costumes for a chance to win P10,000 worth of SM gift certificates. You can even run to Toy Kingdom, SM Markets, or The SM Store for kiddie-costume shopping!

From March 18 to April 1, there’s the Hoppy & Artsy arts and crafts workshops offering fun and educational eggs-periences for kids. Mallgoers can also check out the Easter Fun Festival bazaar for Easter eggs, finds, costumes, and treats. In between activities, you can take a break and indulge in Easter Dining Deals at restaurants for freebies and dining specials.

For more details about SM’s fun Easter happenings, visit www.smsupermalls.com. Don’t forget to celebrate and enjoy an egg-citing Easter with your family at SM Supermalls!


For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

KTM inspired artwork featured at the Art Fair PH 2018

KTM inspired artwork featured at the Art Fair PH 2018

KTM Philippines presented the country’s motorcycle architectural landscape through various art pieces during the recent Art Fair Philippines 2018 at The Link, Ayala Center, Makati City. The maker of the country’s high-performance and ready-to-race motorcycles, KTM stood as one of the prominent exhibitors during the four-day event.

KTM commissioned celebrated sculptor Pete Jimenez, who “transforms a hard intractable material like iron into sculptural statements of wit and whimsy, mirth and merriment” and who has had over 16 solo exhibitions, to use KTM motorcycles as the inspiration for his pieces. Jimenez is among the few Filipino sculptors who have consistently explored the use of scrap iron as a medium.

The KTM inspired collaboration resulted in an iconic orange frame of KTM bikes, pounded to form a heart, with motorcycle parts encased within, which the artist dubbed as “Racing Heart”. The striking artwork is Jimenez’s visual gem of a pun, showcasing wit and artistic skill.

The extraordinary participation of a motorcycle brand in the art fair was described as re-imaginations of contemporary motorcycle architecture by rendering and defining the “melding point” of science, art, machine, humanity, and technology. The platform exhibited the best in modern and contemporary Philippine visual art.

7 ways to feel empowered as a woman

7 ways to feel empowered as a woman

We all admire strong and confident women who can take charge of their lives. And while we may think that only a certain few can achieve this, any woman can feel empowered.

As a strong supporter of women, Solane, the country’s top LPG solutions company, shares these simple tips to help women – from young ladies and professionals to mothers – gain self-confidence:

Exercise more.

exerciseThey say it’s easy to feel confident when you have an active lifestyle. Regular workouts will not just improve your physique but also improve your mood and decrease feelings of depression, anxiety, and stress.

Embrace your imperfections.

Embrace your imperfectionsNobody is perfect. Accept your imperfections. View your qualities in a positive way so you can gain more self-confidence and become one of those strong women you admire.

Keep striving for personal growth and work hard to improve yourself. List down all your unique characteristics, strengths and abilities and enhance them.

Dream big.

dream bigAnd don’t be afraid to go after your dreams! Make a vision board to illustrate your goals and remind you of all the goals you want to accomplish.

An empowered woman knows that, with courage, perseverance, and belief in herself, she can achieve anything she sets her mind and heart on.

Be independent.

independent womanWhen was the last time you did something without the help of others? Have you ever tried dining out alone? Being able to do things on your own is truly empowering because it helps you know yourself better. It also shows that you are strong enough to face any situation. So, go ahead and travel or watch a movie alone. Don’t keep yourself from doing things you want to do just because there’s no one to go with you.

Help out.

volunteerJoin a charitable cause you or volunteer for a program you believe in. Giving back to the community and helping others will make you feel good about yourself.

Pursue your passion.

passionOne of the most rewarding things you can do is to pursue your passions. Whether it’s traveling, building your own business or applying for the job you really want, don’t be afraid to go for it. Never give up. Surround yourself with positive people who will encourage you.

Keep learning.

An empowered woman doesn’t stop learning. Not only will it keep your brain healthy and active but learning something new will strengthen your bond with family and friends.

learning to cookSolane LPG tankDiscover new skills together, like writing or cooking. Let Solane, the country’s leading LPG solutions provider, help you develop your cooking skills with simple and easy-to-do recipes from http://www.solane.com.ph/recipes.

You don’t need to do grand things to feel empowered. You can easily boost your confidence by practicing these simple tips.

Careline wants you to embrace your true self

Careline wants you to embrace your true self

Careline, the Philippines’ go-to cosmetic brand, breaks stereotypes and celebrates diversity in race, gender, and culture with its genderless beauty campaign.

At a time when gender fluidity is rising, Careline encourages inclusion of everyone regardless of size, shape, gender, and color. What better way to promote beauty in diversity than by gathering seven influential millennials, the Careline Gang, who are confident in their own skin?

The Careline Gang

The Careline Gang

The Careline Gang consists of Seff Francisco, Mara Luz Smith, Rei Germar, Kenny Manalad, Margarita Gumabao, Emma Briones, and Brittany Rhodes. They are proud of who they are and embrace their flaws –that set them apart from the crowd.

With thousands of social media followers, these influencers are sure to make other Filipinos understand the real meaning of beauty. They, together with Careline, know no rules.

Make-up can boost self-confidence. Getting creative and playing around with cosmetics is one way of representing and celebrating your individuality. Through the Careline Gang, Careline aims to spread awareness of breaking gender barriers.

Be brave. Be real. Be confident. Be you. Love yourself.

For more information, visit their official website http://careline.com.ph, their Facebook page https://www.facebook.com/CarelineCosmetics, and their Instagram page https://www.instagram.com/carelineph.

Three Philippine finalists to join Youth Co:Lab Summit in Bangkok

Three Philippine finalists to join Youth Co:Lab Summit in Bangkok

UNDP Youth Co:Lab logo

The United Nations Development Programme (UNDP) and Citi Foundation are staging the Youth Co:Lab Regional Summit in Bangkok from March 26 to 28, 2018.

Launched in 2017 by UNDP with support from Citi Foundation, Youth Co:Lab is a regional program that aims to tackle social and unemployment challenges by harnessing youth leadership, entrepreneurship, and innovation. Youth Co:Lab is Citi Foundation’s flagship Pathways to Progress program in the region.

Data released by the International Labor Organization states that the global youth unemployment rate is currently over 13 percent, translating to about 71 million young people, aged 15 to 24, worldwide. About half or 33 million of these people live in Asia-Pacific.

By engaging young people with policymakers and private sector partners, Youth Co:Lab serves as a platform for networking, idea-sharing, mentorship and collaboration through local National Dialogues and Social Innovation Challenges.

The inaugural Summit in Bangkok will comprise a Regional Dialogue on March 26 and a Regional Social Innovation on March 28. A total of 21 teams, including three from the Philippines, will pitch their social enterprise models at the Challenge for a chance at additional capacity-building opportunities.

Proudly representing the Philippines are Alex Austria of LawKo, a legal literacy initiative that aims to bridge the knowledge gap between a complicated legal system and the Filipino public; Pamela Nicole Mejia of Phinix, which upcycles old clothes and fabric scraps into footwear and accessories; and Samantha Sanchez of Arooga Health, which provides convenient access to emotional and wellness care providers.

Alex Austria of LawKo

Alex Austria of Lawko

Alex Austria of Lawko

“We feel quite lucky to be a part of the Summit,” says Alex. “Since we just got into the start-up scene less than 6 months ago, we’re overwhelmed and grateful because we didn’t even expect to end up here in the first place,” she added.

From its initial incarnation as a chatbot, LawKo has evolved into a legal literacy initiative thanks to the guidance of mentors from Rappler, QBO Philippines, and UNDP. It harnesses the power of technology and social media to help educate the public about government and legal processes.

Pamela Nicole Mejia of Phinix

Pamela Nicole Mejia of Phinix

Pamela Nicole Mejia of Phinix

For her part, Mejia feels just as honored to represent the country in the Youth Co:Lab Summit and is pleased with what Phinix has achieved thus far.

“We intend to employ economically vulnerable women such as out-of-school girls, single mothers, and unemployed women in our textile recycling facility,” Mejia says, adding that “we have partnered as well with a community of PWD weavers for our textile upcycling and weaving production.”

Phinix is a textile recycling center that collects textile wastes and transforms them into higher valued products such as footwear and accessories. It is packaged as a fashion social enterprise that aims for the triple bottom line – for the planet, for the people, and for profit.

Samantha Sanchez of Arooga Health

Samantha Sanchez of Arooga Health

Samantha Sanchez of Arooga Health

Meanwhile, Samantha says that the positive response to Arooga Health “is an inspiring validation that mental health matters and seeking help for mental wellness is not a sign of weakness.”

Arooga Health is a platform that provides employees and companies convenient access to trusted care providers for their emotional and mental wellness and needs. Arooga Health matches a user with trusted care providers based on their objectives, preferred schedule, and mode of interaction.

Araneta Center, Cubao parking rates

Araneta Center, Cubao parking rates

Update (10 Aug 2022): Did you know that you could reserve a parking slot in advance at the Parking Garage South? Click here for more details.


I spent a big chunk of my childhood roaming the Cubao shopping and leisure area before it was officially called the Araneta Center.  We watched movies at Ali Mall or at New Frontier (now the Kia Theater), watched concerts at the Araneta Coliseum, shopped at SM Cubao, COD (now Save More), or at Isetann, and had fun at Fiesta Carnival (now the Shopwise Arcade).  Since then this entertainment hub has evolved and with evolution comes new problems.  The problem of this millennia — parking!

Parking at the Araneta Center is more affordable than most places in the Metro. Business and leisure hubs like Makati or BGC tend to charge an arm and a leg.  This makes us grateful to find places like the Araneta Center that offer reasonable parking rates for their shoppers and workforce.

Here are the rates below as published on the Araneta Center website.  Note that some are still empty.  This means that I have not found any information on those places yet.  However, I will update this page as soon as I discover more:

Note: Parking is free for Senior Citizens who are residents of Quezon City.

PARKINGCARMOTORCYCLEPWD DISCOUNT (20%)
Ali Mall50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Araneta Center Bus Station
Aurora Tower50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Center Avenue (outdoor)60 - first 2 hours
15 - succeeding hours
35 - first 5 hours
10 - succeeding hours
48 - first 2 hours
12 - succeeding hours
Cyberpark Tower 150 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Cyberpark Tower 250 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Expo Centro (outdoor)60 - first 2 hours
15 - succeeding hours
48 - first 2 hours
12 - succeeding hours
Farmers Garden50 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Farmers Plaza50 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Gateway50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Manhattan Heights50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Manhattan Parkview50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Manhattan Parkway50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Parking South Gate50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Shopwise ArcadeFREE with minimum purchase at Shopwise
50 - first 5 hours
10 - succeeding hours
FREE with minimum purchase at Shopwise
40 - first 5 hours
8 - succeeding hours
Shopwise (outdoor)60 - first 2 hours
15 - succeeding hours
48 - first 5 hours
12 - succeeding hours
SM Cubao50 - first 5 hours
10 - succeeding hours
FREE - first 5 hours
10 - succeeding hours
Supercenter50 - first 5 hours
10 - succeeding hours
35 - first 5 hours
10 - succeeding hours
40 - first 5 hours
8 - succeeding hours
Supercenter (outdoor)60 - first 2 hours
15 - succeeding hours
48 - first 5 hours
12 - succeeding hours
  1.  Lost ticket – P150
  2. Overnight parking – P200
  3. Truck/Delivery – P100/hour

Here is a map of the parking venues/spaces located at the Araneta Center for your reference.

Araneta Center parking map

Araneta Center parking map sourced from https://www.aranetacenter.net

From my experience, the best places to park are Gateway (which is below ground) and South Parking Garage (which has parking slots below and above ground).  These two are more or less in the center of the Araneta Center which means that parking in either makes it close to just about any place you may want to go in the area.

Araneta Center Green & Go e-Shuttle

Araneta Center Green & Go e-Shuttle

In case you want to go from Gateway Mall to Ali Mall or vice versa just take the Green & Go E-Shuttle … it is an electric open van and is a free service provided by the Araneta Center for its shoppers.  Specific stations are marked in both malls for pickups and drop-offs.

In the past, senior citizens and PWD, and people with receipts of purchases made at the Araneta Center were given priority to ride the e-shuttle.  Now, this privilege is limited to senior citizens and PWD.

Manhattan Parkway and Parkview (these are 2 separate parking structures) are located closer to Aurora Blvd. and are ideal for if you are going to any of the restaurants located in either building.  My favorite eating spots at Manhattan are Four Season, Mister Kebab, and Burger King. 😀

If you haven’t yet, now may be a good time to explore the Araneta Center in Cubao.  See you there soon!

AXA earnings per share up 7%

AXA earnings per share up 7%

  • Underlying earnings per share up 7% to Euro 2.40
  • Dividend of Euro 1.26 per share, up 9% from FY16, to be proposed by the Board of Directors
  • Solvency II ratio of 205%, up 8 points from December 31, 2016

“AXA delivered another year of strong operating performance, with a 7% increase in underlying earnings per share and our highest ever reported net income”, said Thomas Buberl, Chief Executive Officer of AXA.

“AXA’s underlying earnings and net income both crossed the Euro 6 billion mark for the first time in the company’s history, with all major geographies contributing to this achievement. Our new business value was up 8%. Health was our fastest growing business in 2017, with revenues and earnings growing at 6% and 11% respectively.”

“In the context of the continued successful delivery of our Ambition 2020 plan and our balance sheet strength, the Board of Directors is proposing a dividend of Euro 1.26 per share, an increase of 9% from last year, which corresponds to a payout ratio of 49%.”

“In line with our vision to empower people to live a better life, we enhanced our Payer to Partner capabilities with the acquisition of Maestro Health. We continue to lead our industry in the fight against climate change, notably by quadrupling our 2020 green investments commitment.”

“I would like to thank our customers for their trust, and our teams and distributors for their commitment to our vision, as we strive together towards sustained long-term growth and continued value for all of our stakeholders.”

ASUS Philippines opens three online concept stores at Lazada

ASUS Philippines opens three online concept stores at Lazada

ASUS Philippines formally announced today the official opening of its three “concept stores” online namely – ASUS ZenFone Store, ASUS Republic of Gamers and ASUS Store which are all officially operated by ASUS Philippines together with its select key dealer partners.

The newly opened online stores will be ASUS’ gateway to its fans and other Filipinos end-users all over the country who want to purchase its whole range of product line from smartphone, notebooks, gaming laptops, motherboards, monitors, mini PCs, peripherals and all key devices conveniently through the hassle-free online shopping experience.

The ASUS ZenFone Store will be carrying the complete line-up of smartphones of the company and as well as their soon-to-be-launched devices which is dubbed as the “most intelligent ZenFone ever” the ZenFone 5 series. On a similar note, ASUS Republic of Gamers will be also offering its key gaming machines in the newly opened online store which brings ROG closer to its fans all over the country. ASUS store, on the other hand, will be more focused on selling ASUS’ entire consumer line-up from mainstream notebooks, ultra-books, 2-in-1s, convertible, all-in-one and mini-PCs and monitors.

George Su“We started our business in the Philippines ten years ago and we have experienced a lot of changes in the business ecosystem locally. From just selling motherboards in our early days in the country now we have a full line-up of products that we share to Filipinos to meet their evolving demands,” shares, George Su, ASUS Philippines Country Manager for Systems Group.

Opening three concept stores online is our way to make our products easily accessible for our fans and all Filipinos who want premium yet value-for-money devices. There is no doubt that Lazada is the perfect online partner for us because they are the number-one online shopping website in the Philippines that offers effortless shopping experience, Su added.

Newest ASUS and ROG products available in Lazada

The ASUS x407 and X507

The ASUS X407 and X507 is a perfect device for people who are looking for a notebook that offers great performance, portability, premium design without hurting your wallet.

ASUS x407 and X507Both devices are powered by the latest Generation Intel® Core i3 processor with 1TB HHD and NVIDIA® GeForce® MX110 discrete graphics while the Pentium and Celeron are equipped with 500GB storage.

The X407 and X507 have a super thin NanoEdge display with a slim bezel for an immersive viewing experience. Both feature a fingerprint sensor for quick and easy logins with Windows Hello. Despite its large display, X507 is extremely portable, with an overall weight of just 1.68kg. The 14″ version, ASUS X407, weighs just 1.42kg.

Both X407 and X507 are designed for daily computing and entertainment. These Windows 10 laptops also support new and exciting Windows features including Cortana with voice recognition, allowing the user to wake the device from sleep mode simply by saying the “Hey, Cortana” command. For maximum convenience and compatibility, X507 includes a USB 3.1 Gen 1 Type-A port, two USB 2.0 ports, an HDMI port and a microSD card reader, as well as 2×2 802.11ac Wi-Fi and Bluetooth® 4.2, despite coming in an ultrathin form factor.

Both laptops support fast charging, requiring only 49 minutes to charge a near-flat battery to 60%. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.

ASUS AiMesh Whole-Home Wi-Fi Routers

ASUS AiMeshAiMesh overcomes many of the limitations found in alternative off-the-shelf whole-home Wi-Fi systems, such as mesh-networking systems. Although these systems can be convenient all-in-one solutions, they are often only available in fixed bundles, with a limited choice of Wi-Fi speeds, hardware features and upgrade paths.

With AiMesh, users can create a completely flexible whole-home Wi-Fi system tailored to their needs, while continuing to enjoy all the functions of each individual ASUS router, such as extreme Wi-Fi performance and exclusive advanced networking features. AiMesh also offers convenient central management and control via either the ASUS Router mobile app or the ASUSWRT web interface.

Enabling AiMesh on a compatible ASUS router just requires an easy — and completely free — firmware update that allows it to be added to any AiMesh network, so users can mix and match models according to their budget and/or needs, and make good use of their old router when they upgrade.

AiMesh is an unbeatable solution for discerning users looking for the ultimate whole-home Wi-Fi system, adding yet another dimension to the award-winning family of fast and reliable ASUS routers.

The ROG Strix GL503 and GL703

All-around performers, the 15-inch ROG Strix GL503 and 17-inch ROG Strix GL703 are powered by the newest Intel Core i7 processor, and Windows 10, equipping the gamer to control the competition. Both laptops also offer up to 32GB of fast DDR4 2400MHz memory and include a VR-ready GeForce GTX 1060 GPU that delivers smooth and stutter-free gameplay for unforgettable virtual-reality experiences.

ASUS ROG Strix GL503 and GL703Strix GL503 and GL703 feature built-in Aura RGB illumination technology, so you can fully customize the backlighting to match your gaming style or mood! The newly designed four hotkeys are for in-game convenience and speedy control: With mute, volume up/down, and ROG Gaming Center buttons right where you need them, full control is at your fingertips.

The keyboard features a highlighted WASD key group and anti-ghosting technology with n-key rollover to ensure that your inputs are tracked precisely, no matter how many keys are pressed; and the 0.25mm-deep keycap curve is precisely shaped for typing accuracy.

Both the Strix GL503 and GL703 includes ROG Sonic Studio software with in-game noise cancellation and voice-volume stabilization technology, to deliver clearer, louder and more enjoyable audio and chat.

Sonic Radar helps gamers detect opponents through an on-screen overlay that shows the relative position of gunshots, footsteps and other in-game sound effects. With Sonic Studio and Sonic Radar, gamers enjoy high-quality in-game audio that provides a strategic advantage.

ROG Strix XG32VQ and XG35VQ

ASUS ROG Strix XG32VQ and XG35VQThe ROG Strix XG32VQ and ROG Strix XG35VQ are two impressive curved gaming monitors that deliver an immersive and comfortable viewing experience.

The 32-inch ROG Strix XG32VQ isversatile curved monitor that offers the perfect balance between smooth gaming and brilliant image quality, while the 35-inch ROG Strix XG35VQ is the largest curved monitor in the ROG family and offers unparalleled viewing immersion.

Both models feature Adaptive-Sync (FreeSync™) for extremely fluid gameplay without tearing and stuttering and include ASUS Aura Sync lighting that allows for seamless synchronization with other Aura-enabled components and peripherals.

The ASUS ZenFone “Battery King” Max Plus

ASUS ZenFone Max Plus (M1) is a smartphone designed to go the distance, to accompany you on all of life’s adventures, and to bring you the bigger picture. With its 5.7-inch full view display, high-capacity 4130mAh battery with advanced power management and 16MP dual cameras, ZenFone Max Plus keeps up with your active lifestyle and is always at the ready to capture every extraordinary moment.

ASUS Zenphone Max PlusWith a full view 5.7-inch Full HD (2160 x 1080) resolution with its outstanding 80% screen-to-body ratio and 2.5D front glass design, allows you to dive in the immersive visual experience. ZenFone Max Plus makes photos, videos, and all your other content like you never experience before.

ZenFone Max Plus features an advanced dual-camera system designed to take your mobile photography to new heights. Its 16MP main camera is equipped with the wide, F2.0 aperture lens to capture clearer photos.

Its 120° wide-angle camera lets your fit more scenery and people in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.

The 120° wide-angle camera on ZenFone Max Plus has a 200% larger field of view than standard smartphone cameras, so you can fit more scenery and people in the frame for dramatic photos and videos that capture a true sense of place.

When taking photos indoors, the wide-angle view makes it much easier to get the shot you want — especially in confined spaces where it may not be possible to take a few steps back to fit everyone and everything into the photo. The unique perspective of the wide-angle lens can also be used to stylistic effect, allowing you to exaggerate the sense of space in any setting to capture more dramatic scenes and stunning, expansive landscapes.


To know more about the activities of ASUS Philippines, head over to ASUS and ROG Philippines’ official social media pages. For hassle-free purchasing of ASUS and ROG products online please check out the official ASUS and ROG store in Lazada:

  • ASUS Official Store
  • ASUS Republic Of Gamers Official Store
  • ASUS ZenFone Official Store

About ASUS

ASUS logoASUS is one of Fortune magazine’s World’s Most Admired companies and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR, and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.

In commemoration of the Bataan Death March

In commemoration of the Bataan Death March

The Philippine Veterans Bank (PVB) kicks off the 76th anniversary of the Bataan Death March commemoration with the Mariveles-San Fernando-Capas Freedom Trail (Freedom Trail) event on March 24 to 25, 2018.

The two-day, three provinces wide event, which aims to instill the values of Bravery, Sacrifice and Love for Country, will be highlighted by a retracing of the actual Death March 160km route by AFP Reservists and Personnel, 160KM Run Relay, Motorbike Tour, March, Float Parade, and Poster-Making contest awarding.

WWII Veterans

World War 2 veterans Florentino Platero, 88yo from Orani, Bataan and Caesar Aguirre 90yo from Pilar l, Bataan. Both their fathers were killed by the Japanese during World War 2.

Veterans Bank’s Freedom Trail likewise honors Filipino World War II heroes and survivors by involving the public in this solemn remembrance of heroism.

Organizers have prepared different categories to accommodate civilian, military and police units by running, walking or riding in two wheels while retracing the steps of our fallen heroes during the Bataan Death March.

“It is our generation’s responsibility to commemorate and honor the bravery and heroism of our veterans during the war. It will be a sin to forget how valiantly they fought and how they looked out for their fellow soldiers amid torture, injury, and starvation. History will hold us accountable if the next generations forget the Bataan Death March,” said Mike Villareal, Head of Veterans Bank’s Corporate and Consumer Relations Division.

Bob Hudson

Bob Hudson, son of an American Bataan Death March survivor pays respect to Pinoy veterans, Florentino Platero and Caesar Aguirre at KM30 stop of 2018 Freedom Trail.

The Death March, considered as one of the darkest days in Philippine History, is the forcible transfer of 60,000–80,000 Filipino and American prisoners of war (POW) from Mariveles and Saysain Point, Bagac, Bataan to Camp O’Donnell, Capas, Tarlac. The prisoners were loaded onto trains in San Fernando, Pampanga.

The march began sometime on April 11, 1942, and left thousands dead and seriously wounded after enduring torture under the hands of the Japanese Imperial Army.

The Death March route stretches from Mariveles in Bataan to Capas, Tarlac via San Fernando, Pampanga via the old roads.

Simultaneous Activities

The Freedom Trail will have three event categories:

  1. a competitive 160KM team relay;
  2. the Ride for Valor for big bikes; and
  3. the Freedom March.

160km team relay

The 160KM Team Relay is open to all. There is a registration fee of 1,500 pesos per team. Teams are composed of eight riders, with a minimum of two female riders. All teams must provide their own support vehicle, headlamps, and food. There will be checkpoints at every 10km. Fastest top three teams to reach Capas National Shrine in Tarlac will win a trophy and cash prize. Assembly is 5:00 am, March 24, 2018, at KM Zero, Mariveles, Bataan. The race starts at 6:00 am.

Ride for valor

The Ride for Valor is a non-competitive event for big bikers. Registration fee is 1,500 pesos. Participants will receive an exclusive commemorative patch for the event. Only motorbikes with engines 400cc and larger are allowed. The Ride for Valor will trace the route from KM Zero in Mariveles, Bataan to the Capas National Shrine in Tarlac. There will be historical stops along the way with a short program and performance from the tour guides. Participants are reminded to wear safety gear at all times. There will be a boodle fight at the end of the Ride. The Ride starts at 6:00 am on March 25, 2018, at KM Zero, Mariveles, Bataan.

Freedom march

Marchers from KM Zero in Mariveles, Bataan.

Marchers from KM Zero in Mariveles, Bataan.

The Freedom March will be a torch-passing relay for AFP Personnel & Reservists and youth groups. Participation is free. Participants can join at any point of the course. Special performances will be done by re-enactors at different points along the route.

The march will start at 6:00 am on March 24, 2018, at KM Zero, Mariveles, Bataan and expected to end at 5:00 pm on March 25, 2018, at the Capas National Shrine in Capas, Tarlac.

The Freedom Memorial Trail also recognizes the importance of the ROTC Unit for their efforts and service during the war. It shall be a rallying point for ROTC cadet officers, NSTP Students, ROTC Alumni members, and Army Reservists.

This year’s event also includes events for the general public, including a short program to be performed at the historical sites highlighting its importance to our history. There will also be a poster-making competition among the different barangays along the trail from Bataan, Pampanga, and Tarlac. This shall raise public awareness at the barangay level prior to the celebration of the Freedom Trail. All winning posters shall be exhibited at the Capas National Shrine during the Veterans Week Celebration.

Since 2014, the Philippine Veterans Bank, with PVAO and the Provincial Government of Bataan along with other partners, have held the Bataan Freedom Run in honor of WWII veterans who endured the death march in 1942.

To register and find out more about the Bataan Freedom Run and the Mariveles-San Fernando-Capas Freedom Trail, visit http://www.bataanfreedomrun.com.

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