The transformation aims to reflect the Gallery’s commitment to being a progressive art museum that fosters inclusivity and inspires a thoughtful, creative, and inclusive society. The upcoming website aims to serve a diverse audience, offering adaptive content and catering to varying levels of art literacy and visit intentions. Convertium will focus on user experience, utilizing research and data to provide highly relevant content, ultimately creating an engaging digital hub that showcases the Gallery’s collection and aims to deepen the connection with art from Singapore and Southeast Asia. National Gallery Singapore is embarking on a data-driven, creative journey to enhance the visitor experience, and Convertium’s proposal aligns with its vision for a connected visitor journey.
Singapore, Sep 2023 — National Gallery Singapore has appointed Convertium as its partner to transform its website experience and technology. The transformation reflects the Gallery’s ongoing commitment to being a progressive art museum that fosters and inspires a thoughtful, creative, and inclusive society.
The Gallery’s upcoming website aims to be a one-stop resource for a diverse audience, ranging from local and international tourists to art aficionados and families. Prioritizing inclusivity, the platform will offer adaptive content catering to varying stages of art literacy and visit intentions.
In collaboration with the Gallery, Convertium will center the website around user experience, employing research and iterative testing to provide highly relevant content. The use of behavioral and psychographic data will further refine the experience, making the site an engaging digital hub.
Convertium will use its expertise in User Experience, Creative Design, Digital Marketing, and Web Technology to build and maintain this dynamic online platform. The website will not only showcase the Gallery’s world-class collection but also aim to inspire a deeper connection with art from Singapore and Southeast Asia.
“It is a privilege for us to be entrusted by National Gallery Singapore with this significant project, and we are excited for the opportunity to contribute to Singapore’s art and cultural experience,” said Gerard M. C. Lim, Managing Director of Convertium. “The Gallery’s bold and broad digital vision calls for the full-spectrum skills of our colleagues, and it allows us to do the work that we love – creating great user experience.”
“The Gallery has embarked on a data-driven, creative journey to redefine our online presence as we continually enhance the experience for our visitors before, during, and after their visit,” said Susie Wong, Chief Marketing and Experience Officer of National Gallery Singapore. “We are excited to partner Convertium as their proposal was in full alignment with the Gallery’s vision for a connected visitor journey. It was also the teamwork, camaraderie, and chemistry they displayed that truly impressed us. We look forward to engaging and inspiring more visitors with the art of Singapore and Southeast Asia through our transformed website experience.”
About The National Gallery Singapore
National Gallery Singapore is a leading visual arts institution that oversees the world’s largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments – City Hall and the former Supreme Court – that have been beautifully restored and transformed into an exciting 64,000 square meter venue.
Reflecting Singapore’s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia, and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Musée d’Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT), and National Museum of Modern and Contemporary Art, Korea (MMCA) to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.
About Convertium
Founded in 2001, Convertium (https://convertium.com) helps clients solve business problems with User-first thinking and solutions. By putting Users at the center of everything, we create digital experiences that are easy, efficient, and engaging. Our full-spectrum services include strategic planning, user experience design, creative crafting, digital marketing, web development, and platform operations.
Clients include National Gallery Singapore, Toyota Motor Asia Pacific, Marina Bay Sands, Singapore Economic Development Board, Income Insurance, Singapore Institute of Management, Touch Community Services, Make Up For Ever, and SPH Media.
We fight for the User.
- For media inquiries at the National Gallery, please get in touch with Teo Zhi Xin, Senior Manager, Integrated Marketing, National Gallery Singapore, at +65 8188 5884 or zh********@*************ry.sg.
- For media inquiries at Convertium, please get in touch with Andrew Patterson, Business Director, Convertium, at +65 97632701 or pr***@********um.com.
