by Penny Angeles-Tan | Jan 27, 2018 | Business
Ever Bilena, the country’s no. 1 color cosmetics retail company welcomes the “Queen of All Media” Kris Aquino to its growing family.
Dioceldo Sy, Ever Bilena CEO
“We are so excited that Kris is with us. Ever Bilena’s success is built on credibility and this is what our newest ambassador brings,” says Ever Bilena CEO Dioceldo Sy.
Over the years, the brand has evolved along with its growing market by providing fresh and trendy color cosmetics to women of different lifestyles. “We have been in the business for 35 years. We are proud not only because we are the leader in color cosmetics but also because we are a Filipino brand,” Sy said.
He added that, like most retail products, Ever Bilena is facing a new generation of users. “Makeup trends, such as fashionable colors, change so quickly because of social media and online platforms. We welcome this challenge with innovative products for everyone who wants to be beautiful and confident.”
Kris Aquino, newest Ever Bilena brand ambassador
As the newest ambassador for the cosmetics brand the “Queen of All Media” is all set to try Ever Bilena’s over 1,000 products. From eye shadows, mascaras, BB creams, and concealers, to fragrances, lipsticks, palettes, and tools, makeup lovers can expect a lot of excitement from the much-awaited partnership.
“Looking good is no longer a luxury,” said Sy. “Our products are affordable but known to be of high quality and trusted by generations. It’s easy to make money, but it’s very hard to earn credibility, which should always be the foundation and capital of any business.”
As a brand ambassador, Ever Bilena could hardly go wrong with Kris Aquino. It almost feels as though she has the Midas touch as any product or service she endorses is sure to prosper.
To learn more about Ever Bilena and its brands, visit www.everbilena.com.ph, https://careline.com.ph/, and http://blackwater.com.ph/.
by Penny Angeles-Tan | Jan 23, 2018 | Business
“It Girl” Martine Cajucom is the newest face of Ever Bilena. Beautiful, smart, vibrant and very stylish, the model-entrepreneur currently runs a growing eyewear business.
Martine is very happy working behind-the-scenes. Moving back to Philippines after living in L.A. for several years, she never thought that she would one day have fashion and beauty gigs just like her equally popular cousins Georgina Wilson and Isabel Daza.
Whether she’s in comfortable work wear, or all-dressed-up for a glittery event, trust Martine to stand out from the crowd. “I have an eye for color and this has always defined my personal style,” says the newest endorser of Ever Bilena Cosmetics. “This is something people easily notice when they see my profile or my made-up look.”
When you scroll through her Instagram, you’ll see her retro, sometimes whimsical, images. A naturally visual person, she took up Journalism in college, focusing on photo journalism. “But there were also a lot of writing, media and design”, she says.
She attributes her personal style to life experiences – her travels, her love for the color pink and her “colorful and full of life” family. “I am very feminine, and pink to me is a color that feels alive,” she says.
Martine says she immediately fell in love with Ever Bilena’s matte lipstick the first time she tried it. “I bought an entire set. I thought it had the best matte formula.”
Truly enjoying the brand Martine is thrilled to try more products. “Ever Bilena has a broad array of different shades and colors which undoubtedly will match any look ”.
An “It Girl” who knows what she wants, Martine is delighted to be part of the Ever Bilena family . “This is exciting for me because beauty has been something I’ve always been passionate about,” she says. “Ever Bilena has become a lot more modern in the past five years since I first tried their product and I’m so happy to be part of that movement.”
To see more of Martine and learn more about Ever Bilena’s products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow their Facebook page, www.facebook.com/everbilenacosmetics.
by Penny Angeles-Tan | Jan 9, 2018 | Business
Demand for dental osseointegration, also known as dental implant, in the Philippines has been increasing in recent years, and it’s not showing any signs of stopping. A type of procedure that positions titanium into the jawbone beneath the gum to allow replacement teeth to be mounted, it is the best option to achieve natural-looking teeth, improved speech, easier eating, longevity and improved self-esteem.
While it is fast becoming a popular dental procedure, the country is still in the process of growing and maturing. And with the help of world authority on dental implant Dr. Peter Moy who recently flew to Manila from Los Angeles, California for a one-day conference where he shared his knowledge on dental osseointegration, dental practitioners are now more well-equipped to bring the country to global standards.
The conference was a rare opportunity for dental practitioners to learn from the expert himself as he demonstrated a live dental implant surgery as well as discuss the latest development on dental implant.
A protégé of Dr. Per-Ingvar Branemark, the father of modern dental implant, Dr. Moy is a clinical professor of oral and maxillofacial surgery in the Division of Diagnostic and Surgical Sciences at the University of California Los Angeles (UCLA) School of Dentistry.
He is the president of The Academy of Osseointegration and the director of the UCLA Dental Implant Center and Straumann Surgical Dental Clinical. He is also the first person to hold the Nobel Biocare Endowed Chair in Surgical Implant Dentistry.
Dr. Moy’s main mission was to train professional dentists through proper methods of a dental implant and elevate the standards of dental osseointegration in the Philippines.
The Dental Implant conference was presented by Straumann Philippines, the world’s leading implant, restorative, and regenerative dentistry, in partnership with the Philippine Prosthodontic Society and Philippine Academy of Esthetic Dentistry.
by Penny Angeles-Tan | Dec 20, 2017 | Business
MANILA, Philippines – Southeast Asia’s leading eCommerce company, Lazada Group, wrapped up its month-long Online Revolution campaign by crushing the region’s online sales record. The 12.12 final sale rang in USD 250 million in Gross Merchandise Value (GMV), more than doubling last year’s sale. It also shattered the 11.11 record of USD 123 million, set only a month ago.
The massive sales volume is a clear sign that the month-long Online Revolution campaign, on its 6th year, is Southeast Asia’s biggest shopping phenomenon that has grabbed the attention of millions of consumers and provided them unprecedented access to products they want, love and need.
Lazada customers came from all over Southeast Asia – from big cities like Bangkok and Jakarta to far-flung locations like Alabel in the Philippines, Jayapura in Papua Indonesia and Điện Biên province in Vietnam. Due to the spikes in volume, Lazada had to charter flights to Indonesia and Thailand to deliver goods ordered from international merchants. About 50,000 local marketplace sellers also saw massive sales increases.
Lazada constantly pushes the limits to better serve its customers and sellers to win in the region’s crowded eCommerce industry. To feature unique products and offers, it has entered into several exclusive partnerships with world-renowned brands like Apple and Unilever.
Furthermore, through the recently launched Taobao Collection service, it is offering a curated selection of international fashion, tech and lifestyle items. By investing heavily in its fulfillment operations, including warehouses and delivery hubs across the region, the company is continuously improving the shopping experience by reducing delivery lead times.
Supported by the expertise of Alibaba, Lazada is also deploying cutting-edge technology solutions, that range from search and personalization to logistics optimization, to ultimately benefit both customers and sellers on the platform.
Filipinos Revolutionize Digital
Filipinos have embraced the convenience of shopping online this holiday season. Close to two hundred thousand Online Revolution parcels coming from both brands and merchants get delivered from the Lazada sorting center daily. Cities such as Negros Oriental, Benguet and Laguna recorded the most number of items ordered during the campaign.
Interesting to note that aside from the usual tangible buys,majority of customers bought their prepaid mobile load on Lazada – a clear indicator that Filipinos are more comfortable buying almost anything beyond the realms of the physical store.
The holiday rush and last minute shopping also existed online. Items ordered broke records during the last day of the sale. Over 140,000 fashion items, over 15,000 lipsticks, and over 12,000 automotive gift items were ordered in just one day. Christmas trees of different sizes and home decorations were also top picks of customers.
“Our record-breaking performance during our Online Revolution campaign is a testament to the hard work our team has put in, but also that of our sellers, brands,logistic providers, and other business partners, over the last 6 years” said Lazada Group Chief Executive Officer, Max Bittner. “The Online Revolution has just begun and it will continue to benefit consumers as well as the entire eCommerce ecosystem” he added.
About Lazada Online Revolution
Online Revolution is the biggest shopping event in Southeast Asia. It was started on 12 December 2012 (12.12) to introduce consumers to the convenience and value of shopping online, sparking a ‘shopping frenzy’ that has grown it into a highly-anticipated annual event.
Every year, more and more consumers from capital cities to remote villages shop from a wide range of deals from international and local brands previously not available to them. Last year, shoppers ordered two million items in just the first day of the event.
This year, the highlights of Online Revolution will be on 11.11 (11 November) and 12.12 (12 December). Themed ‘Shop the Universe’, shoppers in six countries can look forward to millions of products from around the world – from branded cosmetics, apparel and fashion accessories, to TVs and other nifty electronics, household essentials and even pet food – at ‘out-of-this-world’ prices.
About Lazada Group
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.
With over 210 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipmentand groceries.
Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).
by Penny Angeles-Tan | Dec 19, 2017 | Business
Santouka Shio Ramen and Kara Miso Ramen
Ramen lovers in the north of the Metro don’t need to travel far to enjoy Japanese culture in a bowl. They can now indulge in the authentic, passionately-cooked ramen recipe of Hokkaido Ramen Santouka as it opens its 12th branch in Ayala Malls Cloverleaf, Balintawak, Quezon City.
The opening will give locals a taste of Santouka’s family ramen recipe developed in 1988. Its ramen offerings are masterfully made with imported ingredients-from the noodles to the soup and cooked for 20 hours daily to keep it fresh and healthier but delicious to the last drop.
Santouka Tonkatsu Set
Don’t miss out on its new branch opening with special discounts available this December. Visit Santouka at Ayala Malls Cloverleaf on December 20 and get 50% off on any original ramen order, or you can opt to order one Santouka set this December 21 to get a bowl of Ramen for free.
Hurry and visit Hokkaido Ramen Santouka at Ayala Malls Cloverleaf and experience the best, passionately-cooked authentic ramen in town.
Get to know more about Santouka. Visit its Facebook page: https://www.facebook.com/RamenSantoukaPH and Instagram: https://www.instagram.com/SantoukaPh, or go to any Hokkaido Ramen Santouka branch near you.
by Penny Angeles-Tan | Dec 16, 2017 | Business
After more than two decades of experience in various leadership positions, JobStreet Philippines Country Manager Philip Gioca was named one of the recipients of the 2017 CEO Excel Awards.
JobStreet Philippines Country Manager Philip Gioca (center) receives his award from IABC Philippines Vice President and Chairman of the CEO Excel Awards 2017 Belle Tiongco (left) and IABC Philippines Chairman Kane Errol Choa (right).
Under his tutelage, JobStreet Philippines has furthered its leadership position in the industry, presenting an average of 60,000 jobs posted monthly by as many as 24,000 employers across key industries and business sizes.
To date, 7.6 million candidates have registered to the online portal. He has also overseen the rollout of several innovations such as richer job ads with the inclusion of vital information such as salary data, Talent Search, Company Reviews, and the LiNA bot.
With his zeal for innovation and progress, Gioca has overseen the digitization of various traditional offline channels for job search and enablement. Government jobs, a growing labor market segment, has been added to JobStreet Philippines’ already vast number of job listings.
Nearly 100 government agencies have posted as much as 3,500 jobs since July 2017, which are all housed on a one-stop microsite, making the process of applying to government jobs more transparent and accessible. He has also championed Overseas Filipino Workers by making the Pre-Employment Orientation Seminar (PEOS) online in cooperation with the Philippine Overseas Employment Administration, which is now mandatory to all intending to explore job opportunities abroad.
In the spirit of nation-building, he establishes collaboration with government, NGOs as well as private institutions to increase the reach and access to available job opportunities in the country and help address job skills mismatch. Under his leadership, JobStreet recently partnered with the Office of the Vice President to further grassroots jobs generation and matching by supporting the Angat Buhay Program.
JobStreet also partnered with Edukasyon.ph, a social enterprise that helps high school students make better-informed career choices from education to employment.
The wealth of the company’s proprietary digital data has also been turned into empowering labor market insights. Philip has been a thought leader, acting as JobStreet’s spokesperson for job market insights and trends.
He has presented JobStreet’s Job Happiness Report, Top Companies Report, Fresh Graduate Report, Job Outlook and Trends Report, and Bonuses Report in various industry, media, and campus events.
Through his truly exemplary leadership and his desire for nation-building, Gioca continues to transform JobStreet into a leader in the Philippine online job marketplace, and in the job market as a whole.
The IABC CEO Excel Awards recognize the leaders of organizations who make use of exemplary communication as part of their overall business strategy for achieving goals, building relationships, addressing problems, and maintaining the reputation of their companies.
“It Girl” Martine Cajucom is the newest face of Ever Bilena. Beautiful, smart, vibrant and very stylish, the model-entrepreneur currently runs a growing eyewear business.
When you scroll through her Instagram, you’ll see her retro, sometimes whimsical, images. A naturally visual person, she took up Journalism in college, focusing on photo journalism. “But there were also a lot of writing, media and design”, she says.
Truly enjoying the brand Martine is thrilled to try more products. “Ever Bilena has a broad array of different shades and colors which undoubtedly will match any look ”.
An “It Girl” who knows what she wants, Martine is delighted to be part of the Ever Bilena family . “This is exciting for me because beauty has been something I’ve always been passionate about,” she says. “Ever Bilena has become a lot more modern in the past five years since I first tried their product and I’m so happy to be part of that movement.”
A protégé of Dr. Per-Ingvar Branemark, the father of modern dental implant, Dr. Moy is a clinical professor of oral and maxillofacial surgery in the 
“Our record-breaking performance during our Online Revolution campaign is a testament to the hard work our team has put in, but also that of our sellers, brands,logistic providers, and other business partners, over the last 6 years” said Lazada Group Chief Executive Officer, Max Bittner. “The Online Revolution has just begun and it will continue to benefit consumers as well as the entire eCommerce ecosystem” he added.
Online Revolution is the biggest shopping event in Southeast Asia. It was started on 12 December 2012 (12.12) to introduce consumers to the convenience and value of shopping online, sparking a ‘shopping frenzy’ that has grown it into a highly-anticipated annual event.
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
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