by Penny Angeles-Tan | May 5, 2019 | Business
Sam, the country’s first-ever in-mall smart robot at SM Megamall
As part of a series of innovations designed to improve customer malling experience, SM Supermalls raises the bar in customer service with the introduction of SAM, the country’s first-ever in-mall smart robot – launched at SM Megamall.
“Throughout the years, innovation has always been at the core of SM’s growth in delivering better malling experiences. This year, one of our key strategies is to leverage on the latest and most advanced technologies,” said Steven Tan, SM Supermalls COO.
Created in partnership with the Cal-Comp Technology (Philippines), a leading provider of electronic and original design manufacturing services, SAM is an artificial intelligent (AI) humanoid robot specially programmed to deliver a smoother, more personalized, and efficient interaction with customers.
SAM is designed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall.
Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules and promos, to name a few.
SAM was recently launched at SM Megamall and can be found at the Mega Atrium, Mega Fashion Hall or Bank Drive. It will also be deployed in other SM malls soon.
For more information, visit SM Supermalls’ official website at https://www.smsupermalls.com/, or its Facebook, Twitter and Instagram accounts: @smsupermalls.
by Penny Angeles-Tan | May 3, 2019 | Business
Ideal Vision Center (IVC) is already a household name in the eye health care industry for more than three decades but according to Joy Go, IVC assistant vice president for marketing and merchandising, the vision should not stop there. She believes that the company’s reputation should be treated as an opportunity to continue to educate, innovate and research for the benefit of Filipinos.
“In the Philippines, eye health care is not a priority and we aim to change that mindset. It’s a long, ongoing process especially with the fast-changing business landscape but we look forward to seeing the light at the end of it,” Go says.
Go, whose grandfather launched Ideal Optical, is confident and determined to achieve their goals. As head of branding, marketing and merchandising, Go is also always finding new opportunities to explore, expand and discover new solutions to make eye care accessible to everyone.
Despite growing up in a family of eye care professionals, Go’s involvement in the eye care industry is not a childhood dream. Her initial passion was on food which explains why she has a degree in Culinary Arts and Related Services. Her interest in eyewear and eye care was piqued only when she started working part-time in IVC.
“More than the technicalities behind being an optometrist, I find the marketing and research side of the business very endearing. Aside from that, I am also very interested in eyewear fashion,” Go stated.
Go got her degree in optometry at the Centro Escolar University and joined the family business in 2002. She still loves to cook and says the key to finding a balance between two passions is “you don’t give up one or the other but enjoy both at the same time.”
The eye doctor also noted that being in the eye care industry gave her a meaningful purpose of taking care of other people’s needs and well-being. It has also become important to her to provide only the best vision solutions. “We always try to find the most advanced products, to offer more advanced and better products to our patients.”
To be able to do that, Go noted the importance of partnering with brands that share their vision. Hence, their partnership with Essilor, the world’s number one ophthalmic company that offers complete vision solution through its wide range of products including Crizal, Transitions and Varilux, gives them an opportunity to provide clients an access to world-class eye care products.
“Partnering with Essilor for more than 32 years is the best move we made to improve our service to our customers. We at IVC, knows that Essilor share the same vision with us – to offer top-notch eye health care to Filipinos,” she said.
Aside from this vision, the eye doctor furthered about her personal goal on leaving a legacy in the eye health care industry. “It is my ambition, through IVC, to leave a legacy and be a part of every Filipino’s eye health care routine. It is a long and challenging path but we will never stop improving and finding solutions so that quality eye health care will be more convenient and accessible to all,” Go says.
by Penny Angeles-Tan | Apr 11, 2019 | Business
OLX and Property 24, two of the most powerful online enablers for property buyers and sellers, recently gathered real estate developers, brokers, and marketing practitioners to discuss the latest trends in digital marketing.
Entitled “Engaging today’s digital users and property buyers,” the exclusive seminar led by OLX head of real estate Tina Bautista (far right) aimed to help real estate companies navigate the online market and understand the netizen’s buying behavior and preferences.
She also discussed new digital marketing trends for 2019 and real estate outlook and recommendations for the year. Joining her were (L-R) Ayala Land International Sales, Inc.’s Jared Carlo Enrile, Hetty Uy, and Casey Anne Lombos.
by Penny Angeles-Tan | Apr 8, 2019 | Business
As part of a series of innovations designed to improve customer malling experience, SM Supermalls raises the bar in customer service with the introduction of SAM, the country’s first-ever in-mall smart robot – launched at SM Megamall last March 28.
SAM is an artificial intelligent (AI) humanoid robot programmed to deliver a smoother, more personalized and efficient interaction with customers.
Steven Tan, SM Supermalls COO with Sam
“Innovation is what SM strives for in providing better customer service to all and we are proud to introduce our latest innovation yet,” said Steven Tan, SM Supermalls COO. “SAM is easy to approach and has answers to almost everything SM mall related, making shopping more seamless and fun for our customers.”
#smthingnew at SM
Now at SM Megamall and coming soon to other SM malls, SAM is designed to help with directions and provide mall information about the latest deals, promos, and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall. Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules, and promos, to name a few.
SAM was created in partnership with Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services.
Next time you visit SM Megamall, drop by Mega Atrium, Mega Fashion Hall, or Bank Drive and say hi to SAM for more fun, convenient, and exciting malling experience!
For more information, visit SM Supermalls’ official website at https://www.smsupermalls.com/, or its Facebook, Twitter, and Instagram accounts @smsupermalls.
by Penny Angeles-Tan | Mar 17, 2019 | Business
In celebration of International Women’s Month and Pilipinas Shell’s 105 years in the Philippines, the global leader in power and energy is launching a campaign to provide a platform that will empower women to take control in making the future and help erase the stigma against women drivers.
Dubbed “Women! Drive the Future,” the campaign aims to help drive out gender stereotypes and support the many meaningful journeys that women embark on every day. It serves as a call-out to all women to embrace their capability to believe in their capabilities, embrace their passions, and go where they want to go.
Shell FuelSave Brand Manager Vanessa Ejercito
“We want to bring together women to talk about how they take on the road ahead of and how they can use this to take control of their lives. We at Shell believe that, through this campaign, we will be able to better understand and subsequently address the needs of every female driver,” said Vanessa Ejercito, Shell FuelSave Brand Manager.
With a goal to continuously enhance the journeys of their female customers, Pilipinas Shell has been coming up with several initiatives such as partnering with the country’s biggest retailer, SM Advantage, to create a loyalty program and reward them with exciting shopping opportunities every time they gas up. Shell stations are also designed to provide convenient, refreshing retail experience – from putting up well-appointed comfort rooms to offering a wide range of healthy products at Shell Select and Deli2go.
And to strengthen their movement to empower women, Pilipinas Shell is partnering with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.
A-1 Driving School Business Development Head Luna Garcia
Luna Garcia, A-1 Driving School Business Development Head, pointed out the dependency of Filipinos in learning how to drive through informal means. And with the increasing number of female drivers on the road, they came up with a program to equip female drivers on the road with proper driving knowledge that will help in proving wrong the stereotypes placed on them.
The “Women on Wheels” program tackles road safety — from identifying road signs to changing tires. “We want to emphasize that there are numerous preventive measures that we can take to minimize accidents. You start with following the rules, driving defensively, and ensuring proper vehicle maintenance,” Garcia noted.
“We believe that driving is a skill that every woman should have. And through this program, we foresee a future where there will no longer be a distinction of gender but only between an educated and misinformed driver.”
Women! Drive the Future ambassadors DJ Riki Flo, Patty Laurel-Filart, Bianca Santiago-Reinoso, Girl Racers Club Directress Rowie Abracero, Michele Bumgarner, and Kelly Misa-Fernandez, along with Shell Payment and Loyalty Manager Tin Cerezo, Shell FuelSave Brand Manager Vanessa Ejercito, Shell Brands and Communication Manager Cherine Capadocia, and Shell Marketing Assistant Alyssamae Nuñez
Racecar driver Michele Bumgarner, and Baby Barangay members Kelly Misa-Fernandez, Patty Laurel-Filart, and Bianca Santiago-Reinoso were also present in the Women! Drive the Future launch event held at Blackbird at the Neilson Tower in Makati City. Joining them as well was Rowie Abracero, Directress of the Girls Racers club — the first all-female car enthusiast club in the Philippines. Led by the event host, Riki Flo of Magic 89.9, the women opened the discussion about driving out the stereotypes and supporting equality amongst men and women on the road.
Later in the program, the ladies participated in the hands-on demonstration of A-1 where they had a refresher on tire changing, dealing with a dead battery, and performing a lubricant check.
The event is first of three activations in spreading the call for women to drive the future. Pilipinas Shell, along with their partner, A-1 aims to flip the stigma against female drivers and empowering all women across the country with upcoming events in Cebu and Davao.
For more information, visit www.shell.com.ph
by Penny Angeles-Tan | Feb 12, 2019 | Business
Within the field of implant dentistry, foremost dental practitioners the world over turn to only one name, one that is recognized as the gold standard and the undisputed leader when it comes to implant, restorative, and regenerative dentistry products: Straumann.
Founded in 1954 and headquartered in Basel, Switzerland, with other production sites across Europe, the United States, and Japan, Straumann is driven by their unwavering passion for quality and the desire to achieve the best restorative outcomes.
Straumann Digital Cad/Cam
By collaborating with leading clinics, research institutes and universities, Straumann is able to stay abreast with the latest technological advancements in the ever-changing dental landscape, all for the benefit of dentists, osseointegration specialists, and ultimately, patients who deserve only the very best.
The result is a broad range of groundbreaking products and solutions — designed on the basis of simplicity and freedom of choice — for both conventional treatment and digital workflows including guided surgery, intra-oral scanning and CAD/CAM restorations.
Straumann Tissue level implant line
Comprising Straumann’s superior and state-of-the-art product line is the Tissue Level Implant Line, a true icon of implant dentistry, designed for one-stage surgery to simplify handling and reduce treatment complexity.
Straumann Bone level implant line
Then there’s the Bone Level Implant Line, a flexible implant line for proven esthetics, designed for a natural look and feel, providing great flexibility and a balanced prosthetic portfolio for every indication.
Straumann PURE Ceramic implant line
Furthermore, there’s the PURE Ceramic Implant Line, allowing even very demanding patients to smile with confidence, without compromising on esthetics, reliability and the most natural choice of material.
And then, there’s the Mini Implant System designed specifically for edentulous patients for maximum trust. Other advanced products cover implant-bone prosthetics, Biomaterials, digital solutions, instruments, and more!
Here in the Philippines, and joining the ranks of leading dental clinics globally who trust only Straumann, is GAOC – the Gan Advanced Osseointegration Center – giving patients peace of mind knowing that only world-class products are made available for their dental needs.
“In the Philippines, eye health care is not a priority and we aim to change that mindset. It’s a long, ongoing process especially with the fast-changing business landscape but we look forward to seeing the light at the end of it,” Go says.
“Partnering with Essilor for more than 32 years is the best move we made to improve our service to our customers. We at IVC, knows that Essilor share the same vision with us – to offer top-notch eye health care to Filipinos,” she said.
And to strengthen their movement to empower women, Pilipinas Shell is partnering with the leading driving school network in the Philippines, A-1 Driving School. With their expertise in providing driving education, A-1 supports the campaign’s goal to break the stigma through knowledge sharing.
Furthermore, there’s the PURE Ceramic Implant Line, allowing even very demanding patients to smile with confidence, without compromising on esthetics, reliability and the most natural choice of material.
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