by Penny Angeles-Tan | Sep 26, 2022 | Business
Mr. Loyal Cheng, TCL Philippines CEO
TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics, held its grand media launch introducing its new C series 98-inch TV and its new split-type air conditioner FreshIN series.
“Still moving forward with TCL’s mission of providing customers with world-class and innovative technologies that focus on giving a simpler, faster, and smarter way of living.” TCL Philippines Chief Executive Officer (CEO), Mr. Loyal Cheng delivered his opening speech to start off the grand event.
Meet The New TCL FreshIN Split Type Air Conditioner
To start the evening, TCL introduced its first main highlight of the event by unveiling the all-new FreshIN air conditioner presented by its Product Manager of air conditioners, Mr.Bert Cheung.
A Fresh Indoor Experience
The TCL FreshIN Series is the latest premium addition to the TCL smart home ecosystem.
Different from conventional AC that circulates air inside the house, TCL FreshIN Series features an all-around fresh air system that transports the fresh air from the outdoors to the indoors, helping increase the oxygen and humidity level to offer users an unprecedented intimate experience of health and care.
With the patented blue wing fresh air module generating micro-positive pressure, fresh air is imported from outdoors through QuadruPuri Filters and Heat Exchange, which creates a clean and healthy indoor environment with sufficient oxygen and comfortable temperature, regardless of the outdoor environment.
Air purification has now become a priority to consumers and the FreshIN series features a highly efficient system using QuadruPuri Filters: the fresh air will pass through 4 different layers (a preliminary filter, a silver ion antibacterial layer, a HEPA high-efficiency filter, and a high- density filter). The FreshIN series includes premium key features, such as its “FreshIN+” that will let you know when fresh air enters your room with a blue light.
Premium Cooling Air Conditioning
FreshIN models feature a high-powered Air Engine that can deliver up to 60 metric cubic meters, ensuring the best air quality for its users. FreshIN series is also equipped with a Temperature Balancing feature that intelligently adjusts and controls temperature fluctuations by warming up or cooling down the fresh air drawn by ±0.5°C from the desired temperature to ensure maximum comfort.
Convenience and Interconnectivity
Connected with the TCL Home App, the FreshIN series is compatible with Google Assistant and Alexa, which gives users control of the Air Conditioner 24/7 with a smartphone or TCL TV with simple voice commands.
Pricing and Availability
The TCL FreshIN is currently available in 1.0HP and 1.5HP. Suggested Retail Price (SRP) starts at Php60,995 for 1.0HP and Php66,995 for 1.5HP. Consumers can also get a chance to win this new Air Conditioner just by joining TCL Philippines’ new TikTok Challenge #FreshInChallenge that will run from September 26 to October 7.
Meet The New TCL 98-inch C735
TCL also has officially launched its latest innovation, 98-inch C735 4K QLED TV presented by Product Evangelist for TV, Ms. Jean Ann Barra.
Stunning Imagery in Big TVs
Thanks to TCL’s innovation and production capabilities, most TCL C and P series now include a 75-inch model. Expanding and solidifying TCL’s stand amidst increasing competition in Philippine Market, and the biggest TCL TV to date, the 98-inch model for C735.
Immersive Experience with Smoother and Crisper Visuals
To provide users with a convenient game experience, C735 also has an exclusive game mode function. With Game Master, C735 optimizes the display in video game use. It allows all-in-one optimization, for example, to turn on functions such as VRR/ALLM with one key.
Not only that, but through the TCL Game Bar, C735 offers users real-time display statistics, aiming aid, toolbox functions, as well as the quick setting dashboard that helps users achieve the ultimate gaming experience.
With Dolby Vision IQ, C735 enhances the demonstration of Dolby exclusive contents, by displaying a greater number of colors, increasing contrast, and boosting brightness levels
C735 also supports both 120Hz Motion Estimation and Motion Compensation (MEMC) as well-as HDMI 2.1 to deliver the best possible smooth imagery and audio for both TV and multimedia. The 98C735 can adjust to the content to produce smoother, sharper, and crisper motion even for sports and action-packed scenes with the help of 120Hz MEMC.
A Cinema Audio Experience at Home with ONKYO Sound and Dolby Atmos
Because it is all about immersion, TCL 98C735 TVs feature ONKYO sound with Dolby Atmos.
Acoustically designed for sound clarity and precision, ONKYO speakers a cinematic Dolby Atmos audio experience at home: whether it’s intimate dialogue or a complex soundscape, every detail comes alive in rich clarity and depth, for a crystal-clear sound.
Pricing
The Beastly 98-inch C735 Will be Retailed at PHP349,995 Suggested Retail Price (SRP)
TCL Philippines Brand Endorser
Chito Miranda
For the last highlight of the grand media event, TCL welcomed a very special guest, Mr. Chito Miranda, the lead vocalist of the popular Pinoy band Parokya ni Edgar. Mr. Chito shared messages and testimonials about his experience with TCL products with the audience.
As the evening’s event draws to a close, Ms. Angeli, Brand Manager of TCL Philippines, delivered the closing remarks for the grand media launch’s culmination together with a teaser of a big Filipino celebrity as the up-and-coming TCL Philippines’ newest Brand Endorser.
Watch the whole event here: https://www.facebook.com/TCLPhilippines/videos/1250227795796304/
About TCL Electronics
TCL Electronics is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, to audio, and smart home appliances.
by Penny Angeles-Tan | Nov 27, 2017 | Technology
As the world’s Internet penetration rate increases, many doomsday heralds predict the demise of TV. However, fast-forward to 2017, the TV is not only still around, but also better and more high-tech models are being released every year. At this rate, one cannot help but wonder: What gives TV the staying power it is enjoying today?
TV affects society
The original philosophy behind the TV as a medium is to facilitate communication and globalization in the modern world. And as we find ourselves in a brand-new golden age of TV, no other medium does this as beautifully and as covertly as TV.
FPJ’s Ang Probinsiyano
Cultural changes on a global and local scale have been fueled in one way or another by TV shows. Locally, variety shows are consistently influencing the way most Filipinos talk.
And social scientists believe that teleseryes, like FPJ’s Ang Probinsyano, effectively preserve and promote Filipino family values and patriotism in a society that’s bombarded by various influences from abroad. These examples are just the tip of the iceberg.
Although some may argue that smartphones, tablets, and laptops are just as good as TVs when it comes to conveying society-altering messages, the clamor for high quality media cannot be ignored.
TV offers immersive viewing experience
While the big screen will always have a special place in the hearts of many cineastes, in front of the silver screen is where many families find themselves bonding over the latest episode of the hottest TV series. This is why more companies, like LG Electronics, deliver products that cater to the need for an immersive at-home viewing experience.
Early this year, LG released its latest OLED TV masterpiece – the 77-inch LG Signature OLED TV – in the local market. It features Active HDR with Dolby VisionTM and Dolby AtmosTM – an explosive combination in the visual and aural sense, significantly elevating the TV experience at home. This immersive entertainment formula is the perfect solution to stay true to the award-winning work many people put in cinematic masterpieces.
Christopher Nolan
In an interview with The Hollywood Reporter, director Christopher Nolan said, “Sound is as important as picture. I don’t agree with the idea that you can only achieve clarity through dialogue. Clarity of story, clarity of emotions – I try to achieve that in a very layered way using all the different things at my disposal – picture and mksound,” he said.
This is why LG’s TVs and sound bars come with Dolby Atmos technology to provide immersive audio with three-dimensional, object-based surround sound.
One of the company’s most notable sound bars is the advanced Multi-Dimensional SJ9 Surround Sound Bar. It is equipped with multiple speakers that deliver high-quality audio from every conceivable angle.
LG SJ7 Soundbar
Meanwhile, the Sound Bar Flex SJ7 brings versatility by allowing users to position its two halves anywhere they like.
“We recognize the importance of good quality audio in delivering cinematic masterpieces to more people. We put in equal amount of effort in making our TVs and sound bars; they are designed to deliver excellent musical scores down to its last note,” said Mr. Tony An, LG Philippines Vice President for Home Entertainment.
As long as more people demand for high quality content, TV will still be around, continuously evolving to redefine what it means to achieve a complete viewing experience.
For more information about LG’s TVs and sound bars, please visit www.lg.com/ph.
by Penny Angeles-Tan | Oct 10, 2017 | Technology
The future of home cinema entertainment has arrived with the introduction of LG Signature OLED TV in the Philippines, via an official launch ceremony at the Ascott, BGC. LG is the pioneer in OLED (Organic Light Emitting Diodes) technology. Thanks to OLED, we can now enjoy more vivid visuals like never before. Over the course of the past five years, LG has continually developed a better, more vibrant viewing experience. The result is the LG Signature OLED TV.
(L-R) Inkwun Heo, LG Philippines Managing Director; James Deakin and Tony An, Vice President for Home Entertainment
There is indeed cause to be excited because the pinnacle of this 5-year continuous improvement is embodied in the sleek 77-inch LG Signature OLED TV, the first LG Signature TV to be made available in the Philippines. LG Signature is the gold standard in design. Behind it is an intuitive, responsive and functional design philosophy that spells sheer elegance in simplicity.
OLED technology makes perfect blacks and perfect colors come alive, and the viewing experience is complemented by exceptional sound with the Dolby Atmos audio system. This is the first time that the Dolby Atmos has ever been featured in TV speakers. The result mimics reality on your TV.
Also because of OLED, the screen is so thin, it’s picture-in-glass thin! The result is a perfect viewing angle, wherever you are relative to the TV. Through the webOS, you can sit back and binge-watch movies and shows on Netflix for hours of non-stop excitement. No one can blame you if you never want to leave the house again!
Mr. Tony An, Vice President for Home Entertainment, LG Electronics Philippines
“With Dolby Vision and Dolby Atmos integrated into our newest OLED products, viewers will be able to recapture the magic of the cinema and experience their favorite movies with their original clarity, depth and imagination intact,” said Mr. Tony An, Vice President for Home Entertainment, LG Electronics Philippines.
“The stunning new TVs on available in the market demonstrate our commitment to innovation and leadership in OLED Technology.”
With the arrival of the LG Signature OLED TV in the Philippines, we welcome a new era in TV. It has elevated the home TV entertainment experience.
For more details, visit www.lg.com/ph, like LG Philippines’ official Facebook page or follow @LGPhilippines on Twitter and Instagram.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world.
With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year.
For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays.
The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology.
LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
by Penny Angeles-Tan | Sep 5, 2017 | Technology
What a difference 5 years make! Whereas earlier this decade, we had to define what OLED technology is (Organic Light Emitting Diodes), now, OLED TV is the gold standard in viewing. It is certainly a vast improvement over LED TV in giving us more realistic experiences. Thanks to OLED’s deep blacks, we can enjoy more vibrant colors and infinite contrast than ever before! Plus, it has exceptional picture quality at wide viewing angles.
How has the TV transformed as we know it? LG first unveiled the OLED TV at the penultimate consumer fair, International Consumer Electronics Show (CES) 2012, the OLED TV was cited as CNET’s Best of CES award for better picture quality.
Let’s look back at how LG has made our TV viewing experience better as the years have passed.
In 2013
LG launched the first OLED TV, that also benefits from the WRGB technology pixel structure resulting in life-like colors. It was a full HD TV with a clear film speaker and crystal stand. Already worlds away from the TVs of the previous millennia.
In 2014
LG’s 77-inch Ultra HD Curved OLED TV won the prized Best of Innovations at the 2014 CES Innovations Awards. It combines LG’s WRGB OLED technology and Ultra HD screen resolution for a whole new level of picture quality and viewer immersion.
In 2015
LG won the 2015 CES Innovation Awards for its 4K Ultra HD OLED TVs that had better resolution, with clear and sharp images and a large spectrum of more natural, lifelike colors on the screen. LG’s partnership with audio expert Harman/Kardon resulted in deep, rich sound.
In 2016
LG’s Ultra HD 4K OLED TVs benefit from the addition of HDR Pro for brighter, bolder and more immersive pictures. We also got screens that measured just 2.57 millimeters, called “Picture-On-Glass.” Aside from 4k HDR technology, we got the latest Dolby Vision, that makes images more crisp.
This year (2017)
LG’s flagship 77-inch “wallpaper” OLED TV, the “Picture-on-Wall” OLED —measuring just 5.8 mm — won the 2017 CES Best of Innovation Award. Even more exciting, LG OLED TVs now support more HDR formats — aside from Dolby Vision, they also support HDR10 and HLG (Hybrid Log Gamma). To complete the experience, LG TVs now feature Dolby Atmos, for optimal, movie-theatre surround sound.
LG TVs have treated us to better quality every year by giving us realistic and vivid images from any and every angle, as well as surround sound. We daresay, everything seems larger than life with an LG TV. No wonder it has been called Best in Class.
We’ve heard that LG’s product development team continually works to deliver better technology and quality, so we can’t wait for what they’ll come up with next. In the meantime, let’s sit back, relax and enjoy the latest from LG.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world.
With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in television, audio video systems, monitors, personal computers, digital signage and commercial displays. The company opened a new era of innovation in the TV market, creating pioneering technologies like OLED TV and implementing an intuitive operating system to allow customers to experience the full benefits of smart TV technology.
LG is committed to improving customers’ lives with innovative home entertainment products led by its award-winning 4K OLED TVs, ULTRA HD TVs and webOS TVs. For more information, please visit www.LG.com.
Early this year, 
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world.
This year (2017)
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