by | May 6, 2025 | Business
Nestlé Philippines and the SF Group of Companies (SFGC) have sealed a strategic partnership with a memorandum of agreement (MOA) signing, marking a significant step toward sustainable and profitable coffee farming in Northern Cotabato.
Under this partnership, Sunfood Marketing Inc., a subsidiary of SFGC, will spearhead efforts to expand Robusta coffee cultivation in the region. As part of SFGC’s agritech ecosystem—spanning farm inputs to food production—Sunfood will apply its expertise in agricultural technology and sustainable farming practices to enhance efficiency and productivity.
The pioneering partnership, the first of its kind for Nestlé, enhances its Nescafé Plan, dedicated to helping Filipino smallholder coffee farmers improve their yields, incomes, and quality of life for the long term, by sharing with them the most advantageous farming knowledge, techniques, and technology. Also included are basic business concepts, environmental sustainability practices, and regenerative agriculture. The latter aims not only to maintain but enhance future agricultural productivity, while building resilience to climate change. Further, the Nescafé Plan works with coffee farming communities to accelerate their development. Through the partnership, Nestlé PH will provide technical assistance and capacity-building programs to coffee farmers.
The Nescafé Plan is one means by which Nestlé PH is implementing responsible sourcing as a major aspect of its local roadmap for zero greenhouse gas emissions by 2050.
By combining SFGC’s innovative farming solutions with Nestlé’s global standards for coffee cultivation, the partnership aims to strengthen the agricultural value chain, create economic opportunities for farmers, and build a coffee-growing network in Northern Cotabato.
More specifically, the focus of the partnership is strengthening and expanding Robusta coffee farming in Mindanao through the Corporate Growership Program of SMI. With domestic demand for coffee rising continuously, this collaboration underscores a shared commitment to scaling up Philippine coffee production and increasing Nestlé’s local sourcing of Robusta green coffee bean (GCB) as the country’s biggest coffee manufacturer, in support of farmers and the industry for eventual self-sufficiency and greater food security.
by | May 6, 2025 | Business
Wonder Collab Studios, a full-service audio and music production house, marked its 8th anniversary on March 28, 2025, with an intimate celebration of creativity, collaboration, and innovation.
The anniversary celebration, aptly called “The 8th Wonder,”
was a resounding success that welcomed clients, artists, collaborators, and
supporters to Wonder’s facilities for an unforgettable evening showcasing the
studio’s legacy, its future vision, and its continued dedication to the art of
sound– the heart and soul of Wonder Collab Studios.
“We’re extremely grateful for what we’ve achieved over the
past eight years. We thank our clients, partners, and staff who’ve helped us
reach this milestone,” said Jojo Moll, Founder and CEO of Wonder Collab
Studios.
Wonder offered exclusive behind-the-scenes tours of Wonder’s
eight studios, including the newly opened Dolby Atmos Certified Studio 8. Dolby
Atmos is a groundbreaking advancement in sound design that allows users to hear
sounds from all directions, transforming the way audiences experience audio
across a variety of platforms for a truly immersive experience that enhances
storytelling in films, music, and interactive media.
The 8th-floor penthouse was converted into the ultimate
party venue, and the event was a feast for the senses. The evening began with
eclectic DJ sets by Javier Pimentel and the talented collective Don’t Tell
Nanay at Wonder HQ, bringing high-energy vibes to the celebration.
Simultaneously, at Wonder Max, guests were treated to Tiny Desk-inspired live
acoustic performances by Yan Abelardo, Abby Clutario, and August Wahh. Guests
enjoyed overflowing food, cocktails, and espresso-based drinks.
The anniversary celebration, aptly called “The 8th Wonder,”
was a resounding success that welcomed clients, artists, collaborators, and
supporters to Wonder’s facilities for an unforgettable evening showcasing the
studio’s legacy, its future vision, and its continued dedication to the art of
sound– the heart and soul of Wonder Collab Studios.
The event gathered industry professionals in the creative
and advertising world, including FCB Manila CCO Jake Tesoro; Advertising
Suppliers Association of the Philippines’ Chairman Roy del Valle, Havas ECD
Angie Tijam; advertising broadcast producers Mich dela Cruz, Ants Saguid, Dhang
Santiago, and Gave Macalintal; and Just Add Water’s Anj dela Calzada, Leslie
Tan, Mavic Martin, Dino dela Rama, and Tanya Blay; and MullenLowe TREYNA’s
Roman Olivarez and other creatives.
Other esteemed guests include freelance producer Sunny
Lucero and executive producer Portia Rivera; veteran voice talents Mitch
Amurao, Arianne Astorga, Raymond Narag, and Show Suzuki; Leo Mercado, Head of
Production at Adspark; senior broadcast producers Bunny Hukom and Jenny Abad-Santos;
Jon de Chavez of Elesi Studios; film and advertising director King Palisoc; Ria
Nolido of the Film Development Council of the Philippines; CITEM’s Shaira
Nacino and Vea Santos; and Congressman Toff de Venecia.
Toward the end of the celebration, Celine Angue, co-founder
and VP for Client Relations, said, “The support from our community, partners,
and clients was truly overwhelming. It was amazing to see so many talented
individuals come together to celebrate the impact we’ve had on the industry and
the future we’re building.”
“This event was not only a celebration of our achievements
but a testament to the incredible faith and talent that continue to push us to
new heights,” Kahlil Refuerzo, Director for Music, added.
The event marked a significant milestone in Wonder Collab
Studios’ journey, and as it looks to the future, it remains committed to
pushing the boundaries of music and audio production. The studio plans to
expand its services, continue fostering creativity, and claim its position at
the forefront of innovation in the ever-evolving music and audio production
industry.
The studio plans to expand its services, continue fostering
creativity, and claim its position at the forefront of innovation in the
ever-evolving music and audio production industry.
by | May 5, 2025 | Business
You can trust a Pinky Promise and every year Bakers Delight bakeries in local communities make good on their commitment to support Breast Cancer Network Australia (BCNA) and all Australians affected by breast cancer.
Each May for a quarter of a century, Bakers Delight bakeries around the country have produced the trademark Pink Buns, donating 100% of sales to Breast Cancer Network Australia.
Every Pink Bun counts! Over $ 27 million has gone towards ensuring BCNA provides the very best information and support is available to the more than 21,000 people diagnosed with breast cancer every year.
DOUBLE DONATION DAY. On Friday 9th May the Fun Buns will make an even bigger impact. Bakers Delight has pledged to match the dollars raised from every Fun Bun 6 Pack purchased.
Bakers Delight Joint CEO, Elise Gillespie says Pink Buns for BCNA is part of the organisation’s DNA. “We are keeping our Pinky Promise because breast cancer isn’t done yet, and neither are we. We are so proud of the way our bakeries get behind the annual campaign and connect with their local communities. We all know someone who has been affected by breast cancer, including some of our bakers and staff and the pink buns start some important conversations.”
Breast Cancer Network Australia, CEO, Kirsten Pilatti says the long partnership with Bakers Delight is authentic in both words and actions. “This is a Pinky Promise that has been made and kept for 25 years. Pink Buns taste great and importantly enable us to be a powerful voice and support for Australians affected by breast cancer that is truly amazing. BCNA is the gold standard in driving powerful change and better outcomes, that’s a lot of bang for your Pink Bun.” ”
Pink Bun 2025 has a fundraising target of $2.5 million.
Pink Buns go on sale on 1 May – through to 21 May 2025 –
Double Donation Day – 9 May
Six pack of Pink Buns is $8.50
by | May 5, 2025 | Business
XRP faces a critical turning point as legal uncertainty, a 10,000 XRP wallet glitch, and rising ETF hopes fuel market speculation. Discover the latest updates shaping XRP’s future.
The XRP ecosystem is facing heightened volatility and uncertainty as a series of legal developments, technical controversies, and growing ETF speculation dominate headlines.
From a failed 10,000 XRP wallet transaction to the looming SEC meeting, XRP investors find themselves navigating a complex landscape filled with risk and opportunity.
10,000 XRP Glitch Sparks Wallet Controversy
A recent incident involving a failed 10,000 XRP transaction has ignited debate across the XRP community.
The transaction, flagged on the XRP Ledger (XRPL) as a payment to a “Xaman Service Fee,” emerged during a routine swap operation but ultimately failed due to insufficient funds—specifically, the transaction was labeled “UNFUNDED_PAYMENT.”
Although the transaction didn’t succeed and no funds were lost, the unusually large attempted amount quickly raised concerns about potential manipulation, software bugs, or deeper vulnerabilities in the Xaman Wallet.
Some users speculated whether the incident was part of a coordinated effort to tarnish reputations or target projects critical of the XRPL ecosystem.
Ripple’s CTO David Schwartz swiftly addressed the situation, clarifying that it was the result of a rare edge-case bug—not a malicious act.
“The glitch has now been fixed,” Schwartz assured, adding that the ledger and wallet systems remain secure.
Nonetheless, the event exposed fault lines in community trust, highlighting the need for robust third-party wallet infrastructures within the Ripple ecosystem.
Legal Uncertainty: SEC Appeal Still in Limbo
Parallel to the technical incident is a legal stalemate between Ripple Labs and the U.S. Securities and Exchange Commission (SEC).
Despite Ripple CEO Brad Garlinghouse’s earlier statements suggesting the SEC would drop its appeal following Judge Analisa Torres’ 2023 ruling in favor of Ripple, the Commission has yet to vote on the matter formally.
Garlinghouse clarified, “We have reached agreement with staff .… but the Commission hasn’t yet voted.” Crypto journalist Eleanor Terrett confirmed the delay, noting that the SEC’s next closed-door meeting on May 8 may finally result in a formal dismissal.
This ongoing legal ambiguity continues to weigh heavily on investor sentiment, stalling momentum despite broader optimism in the crypto market.
The SEC’s decision remains a key catalyst not only for XRP price movement but also for the potential approval of a U.S.-based XRP-spot ETF.
Market Performance: Price Dips Amid Broader Crypto Weakness
On May 3, XRP fell by 0.97%, closing at $2.1882, marking its second straight daily decline. This followed a modest 0.14% loss the day before, reflecting broader market uncertainty as total crypto market capitalization shrank to $2.94 trillion.
XRP’s recent consolidation between $2.17 and $2.26 suggests hesitancy among traders awaiting clarity from regulators and Ripple.
Still, XRP remains technically supported, trading above its 200-day Exponential Moving Average (EMA), though below the 50-day EMA—a mixed signal indicating longer-term optimism but near-term bearishness. The Relative Strength Index (RSI) sits at 51.82, leaving room for a potential rally.
Whale Activity and Exchange Transfers Fuel Speculation
Adding to the intrigue, blockchain tracker Whale Alert recently flagged a 29.5 million XRP transaction (worth over $64.4 million) from an unknown wallet to Coinbase.
The anonymous nature of the transaction and its timing raised questions about large-scale liquidation, strategic exchange positioning, or potential institutional maneuvers.
Analyst Ali highlighted a broader trend of whale accumulation, noting that around 900 million XRP were scooped up by large holders in the past month. This sustained activity underscores institutional interest, even amid market uncertainty.
ETF Speculation Builds as Legal Decision Looms
Optimism surrounding a U.S.-based XRP-spot ETF continues to build. Polymarket places the odds of approval by December 2025 at 79%, up from 68% in late April.
However, analysts stress that formal resolution of the SEC’s legal challenge is likely a prerequisite for ETF approval.
The SEC recently extended its review period for Franklin Templeton’s XRP-spot ETF application, aligning closely with legal timelines for the Ripple appeal. This convergence suggests the ETF decision may be tied directly to the lawsuit’s conclusion.
Analyst Outlooks: Diverging Price Predictions
XRP’s future trajectory remains a hot topic among analysts and influencers. While some warn of prolonged consolidation, others predict explosive upside potential.
Influencer John Squire pointed to XRP’s resilience, citing its active presence in over 55 countries and its survival amid intense regulatory scrutiny: “XRP is the only top 10 coin to fight the U.S. government and survive.”
Bold predictions abound—analyst Davinci Jeremie sees XRP surging 970% to $24 by the end of 2025. More speculative voices, like Edoardo Farina, forecast a possible price of $10,000, though such projections are widely considered unrealistic.
Still, Farina emphasized the value of modest holdings, noting that owning just 2,500 XRP places an investor in the global top 10% of holders.
What’s Next for XRP?
The next several days are poised to be critical for XRP’s future. The May 8 SEC meeting could bring long-awaited resolution to the Ripple lawsuit.
A formal dismissal of the appeal, followed by progress on ETF approvals, could provide the bullish momentum needed to retest the all-time high of $3.5505—and potentially higher.
In the short term, XRP bulls aim for resistance at $2.22, $2.50, and $3.00, while bears eye support at $2.05 and $1.93.
Meanwhile, macroeconomic factors—such as the Federal Reserve’s interest rate decisions and global crypto regulation—will continue to shape the broader environment for XRP and digital assets alike.
Conclusion
The XRP ecosystem stands at a pivotal crossroads, shaped by the convergence of legal, technical, and market forces.
While recent events have tested investor confidence, they’ve also reinforced the community’s resilience and belief in Ripple’s long-term vision.
As ETF speculation grows and regulatory clarity inches closer, XRP’s next move could be historic. Whether it leads to a new breakout or another period of consolidation, one thing is clear: the story of XRP is far from over.
by | May 4, 2025 | Business
Explore the truth behind Treasure Fun and TreasureNFT—learn how to spot NFT scams, understand the difference between legitimate gamified NFT platforms and deceptive rebranded schemes, and protect yourself in the evolving Web3 space.
The world of digital assets and NFTs is constantly evolving, blending blockchain technology with novel applications like gamification, AI-powered trading, and community engagement.
Amid this innovation, a term has emerged with growing controversy: “Treasure Fun.” This phrase is used in two very different contexts—one describing a legitimate gamified NFT concept, the other a suspected scam tied to a rebranded platform.
This comprehensive article aims to clarify both meanings of Treasure Fun, explore its connections to TreasureNFT, and equip readers with tools to distinguish between innovation and deception.
From TreasureNFT to Treasure Fun
The problematic version of Treasure Fun refers to a platform that has rebranded from the original project known as TreasureNFT (treasurenft.xyz). It now operates under the domain treasurefun.online, offering enticing promises of passive income via algorithmic trading bots and exclusive NFTs. However, investigations and user reports raise serious concerns:
Major Red Flags:
1. Rebranded Platform: The switch from TreasureNFT to Treasure Fun came with the introduction of a new token, TUFT, which lacks intrinsic value.
2. Withdrawal “Traps”: Users have reported being unable to withdraw funds, instead being asked to deposit more money (e.g., $50 for additional TUFT) before proceeding.
3. Ponzi-Like Behavior: The system reportedly relies on new users’ deposits to pay existing users, a hallmark of Ponzi schemes.
4. Too-Good-to-Be-True Returns: Promised ROI ranges from 1.8% to 4.65% daily, which can exceed 1,500% annually—an unsustainable and suspicious offer.
5. Lack of Transparency: There is no verifiable development team, no published roadmap, and minimal technical documentation.
These characteristics suggest that Treasure Fun (formerly TreasureNFT) may be operating as a high-yield investment scam, not a legitimate digital asset platform.
The Legitimate Concept: Treasure Fun as a Gamified NFT Experience
On the flip side, “Treasure Fun Treasure NFT” also refers to a genuine and innovative model within the NFT ecosystem. Here, the concept is about turning NFT collecting into an interactive adventure—blending treasure hunting with gamification.
Key Features of Legitimate Treasure Fun NFT Projects:
1. Quest-Based Gameplay: Users solve puzzles or complete tasks to uncover rare NFTs.
2. Augmented/Virtual Reality Integration: Projects often utilize AR or VR to enhance immersion.
3. Community Collaboration: Participants engage with each other to uncover clues and share rewards.
4. Decentralization and Transparency: Blockchain-based systems allow public verification of ownership and actions.
Examples include Treasure DAO and platforms like market.treasure.lol, which leverage this model for community-driven NFT discovery and engagement.
TreasureFun vs TreasureNFT: A Critical Comparison
Here’s the difference between TreasureFun and TreasureNFT:
Verdict: TreasureFun (treasurefun.online) appears far more dangerous and potentially fraudulent than TreasureNFT, which operates like a typical Web3 NFT marketplace but still lacks complete transparency.
How to Identify a Legitimate “Treasure Fun Treasure NFT” Project
To protect yourself, follow these best practices when exploring gamified NFT platforms:
1. Verify Official Sources: Only trust links from verified websites and social media (look for badges). Example: Treasure DAO’s Twitter – @Treasure_DAO and site treasure.lol.
2. Check Team Credentials: Legitimate projects publish team bios, LinkedIn profiles, and a whitepaper. Scams often feature anonymous or fake identities.
3. Avoid Unrealistic Returns: No legitimate project will guarantee fixed daily profits. ROI should be tied to user participation and NFT utility.
4. Evaluate Community Engagement: Real communities are active and organic. Be wary of spammy or scripted reviews and empty Discord servers.
5. Use Blockchain Explorers: Platforms like Etherscan or Arbiscan can help you verify NFT authenticity and token smart contracts.
6. Test Withdrawals First: Always test a small withdrawal before committing larger funds. Platforms that block or delay withdrawals are major red flags.
Treasure Meta and Its Role
Another important piece of the puzzle is the connection to TreasureMeta Technology Inc., the original developer of TreasureNFT. The app was listed under “TREASUREMETA CORPORATION,” and its shutdown amid controversy—including non-withdrawal complaints and scam accusations—confirms the entity behind the platform’s downfall.
Despite its original promises of AI-powered NFT trading and fractional ownership, TreasureNFT collapsed under the weight of its unsustainable business model, leading to its rebranding as TreasureFun.
The Problem of Fake Accounts and Referral Code Confusion
Due to the generic term “Treasure,” many users also encounter fake X (Twitter) accounts, phishing websites, and fraudulent referral codes. Always:
- Double-check usernames (e.g., @Treasure_DAO vs. @TreasureNFT_).
- Verify links on the official site: https://treasure.lol
- Never connect your wallet to untrusted or unofficial platforms.
Conclusion: Innovation vs. Imitation
The rise of gamified NFT platforms represents a promising direction for Web3, emphasizing creativity, community, and utility. However, the similar-sounding names and marketing tactics of fraudulent projects like TreasureFun (formerly TreasureNFT) attempt to mislead users and exploit legitimate buzz.
Remember:
- “Treasure Fun” as a game concept is legit.
- “Treasure Fun” as a rebranded high-yield scheme is not.
Always DYOR (Do Your Own Research), test small, and verify authenticity on the blockchain.
In this volatile space, informed decision-making is your best protection—and your best tool for uncovering genuine treasures in the world of NFTs.
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