by Penny Angeles-Tan | Jul 4, 2018 | Advocacy
Aftab Ahmed, CEO of Citi at Freedom Walk 2018
More than 400 passionate volunteers from Citi Philippines led by country Chief Executive Officer Aftab Ahmed turned up in full force during the recently held Freedom Walk 2018, with the local government of Pasig as this year’s host city.
With the theme “Every Rightful Step, All Barriers We Break”, the Freedom Walk is co-chaired by non-governmental organizations, Alyansa ng May Kapansanang Pinoy (AKAP-Pinoy) and Philippine Foundation for the Rehabilitation of the Disabled, Inc. (PFRD) as an expression of the desire of persons with disabilities (PWDs) to be free from discrimination and inequality.
Shown in photo receiving Citi’s plaque of appreciation is Aftab Ahmed together with PFRD’s president Manuel V. Agcaoili.
by Penny Angeles-Tan | Jul 3, 2018 | Business
Teen star Andrea Brillantes wears the hottest “Better Than Basic’ products in Careline’s newest television commercial (TVC). Together with the new members of the Careline Gang, the video also features Bloom, Pop and Kiss, three new product concepts that celebrate beauty in diversity.
Bloom
Bloom is all about enhancing the cheeks with Careline’s Oil Control Blush-On, Lip. Cheek and Jelly Tint. The blusher blends perfectly without caking while the lip and cheek tint gives an instant glow without the sticky feel. For a lasting red shade, the Jelly Tint comes in a gel-like formula that easily dries.
Pop
The Pop concept intensifies the eyes with Careline’s Graph-Ink Liner, Best Brow Liner, Go Big and Go Long Mascara. The Graph-Ink liner produces a sharp contrast and definition to the eyes while the Best Brow retractable liner is easy to hold for a fuller and perfectly defined eyebrows. Add volume to your lashes with Careline’s Go Big and Go Long Mascara which glides through the lashes with fine bristles to increase length.
Kiss
Careline’s Kiss concept transforms the lips in various shades with Kiss Sticks, Matte Liquid and Melted Metallic lip colors. The Kiss Sticks (P175) treats the lips to a creamy kissable feel with a flawless matte finish while the Matte Liquid Lipstick (P210) gives a fully pigmented-matte coverage that dries fast and glides evenly with just one swipe.
The new TVC also features this year’s Careline gang composed of Silvana Rauch, Nykhi Arines, Keisha Jao, and Marco Vidal. The winners of Careline’s online model search, apart from their physical attributes all four represents Careline’s campaign for individuality and self-expression.
Be better than basic with Careline, the Filipina teen’s go-to cosmetic brand! For more information, visit their official website http://www.careline.com.ph/, Facebook page https://www.facebook.com/CarelineCosmetics/, and Instagram https://www.instagram.com/CarelinePH/.
by Penny Angeles-Tan | Jun 27, 2018 | Business
SM Supermalls scored a total of 21 Stevie Awards in the prestigious Asia-Pacific Stevie Awards, bagging two Gold Stevie Awards for SM City Pampanga’s Biggest Lantern of Hope 2018 and for SM City Marilao’s E-LluminArt, under the ‘Innovation in Entertainment Events’ and ‘Innovation in Energy and Sustainability’ categories, respectively.
Silver Stevie Awards received
SM won five Silver Stevie Awards for:
- SM North Edsa’s Art Karnival (under two categories) and Tsum-tacular Christmas,
- SM Mall of Asia’s Philippine International Pyromusical Competition, and
- the Castaway Music Festival 4.
Bronze Stevie Awards received
The malls also clinched 14 Bronze Stevies for:
- SM’s Every day is Play Day (under two categories),
- SM Mall of Asia’s Happiness Day (under two categories),
- SM East Ortigas’ Urban Playground and Kid Conference,
- SM Fairview’s Q Art,
- SM Taytay’s Pet Park,
- the Frozen Factory (Manila and San Lazaro),
- SM Clark’s Pyro Fest,
- SM South Luzon’s Dinos in the Mall,
- the Food Fest (Marilao, Baliwag, Valenzuela, and Sangandaan),
- SM Marilao’s EnterToyment Fest, and
- SM Mall of Asia’s Philippine International Pyromusical Competition.
Jonjon San Agustin, SM Supermalls SVP for marketing
“We are pleased to receive validations of our hard work and passion for creating meaningful stories in the malls. These achievements encourage us to go beyond boundaries in giving our customers a fun and extraordinary mall-going experiences,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.
Past winners in the Asia-Pacific Stevie Awards include global brands such as Sony, Singapore Airline, DHL, Quantas, and Philips, while ABS-CBN Corporation, Manila Electric Company, Maynilad Water, Globe Telecom, and PLDT were notable Philippine brands that were lauded in the past three years.
The Stevies, previously known as The American Business Awards and then The International Business Awards, is the only business awards program that recognizes innovation in the workplace in all 22 nations of the Asia-Pacific region. The Stevie Awards are widely considered as the world’s premier business awards that confer recognition for outstanding programs, such as The International Business Awards which is already on its fifteenth year.
For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter, and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.
by Penny Angeles-Tan | Jun 20, 2018 | Discounts, Sales, and Giveaways
One of the biggest advantages of online shopping is its capacity to bring to customer’s doorsteps products which could come from any part of the globe. With many brands and sellers utilizing online platforms to sell their products, customers not only get a wide assortment of products; they also get them at competitive prices. Lazada offers this wide assortment and competitively-priced selection of internationally-sourced products through its Crossborder and Taobao Collection.
Lazada’s 618 Shopping Festival coincides with Tmall’s and Taobao’s biggest sale for the first half of the year. From June 18 to June 20, Lazada’s 618 Shopping Festival highlights amazing discounts not only on Taobao Collection and crossborder products but also on many participating local brands. With the 618 Shopping Festival, Lazada gives customers an effortless shopping experience through the access of internationally-sourced selection, without the hassle of worrying about shipping fees and taxes. This helps bridge the assortments gap locally all while offering competitively-priced products.
See how diverse your options are through Lazada’s 618 Shopping Festival and bring products from Hong Kong, China, Korea, and USA straight to your doorstep!
by Penny Angeles-Tan | Jun 19, 2018 | Advocacy
Volunteers sign up for the beach clean-up
Recently, the Pioneer Adhesives Foundation, Inc. conducted a beach cleanup event at Villa Beach in Arevalo, Iloilo City. Over 100 volunteers participated in the event, which concluded with over 300 kilograms of trash being collected from the beach and properly disposed of.
The event was spearheaded by Pioneer Adhesives Foundation’s Executive Director Martina Spakowski, in fulfillment of the organization’s advocacy of education, disaster relief, and environmental protection.
“The Philippines is home to the most abundant and diverse marine ecosystems on the planet and it is terribly under threat due to several factors, one of which being that we are the third largest contributor of ocean trash in the world. This threat can be eliminated and we believe that by involving individuals in activities like this they will begin to realize the environmental impacts of our daily habits and this hopefully leads to smarter purchase decisions to reduce our trash output.”
The beach cleanup represented both a drive for awareness and a concrete action to help protect our environment. It was a timely gesture that reflects the values of World Environment Day, which took place just recently on June 5 and in which more than 143 countries are a part of every year. This year’s theme was “Beat Plastic Pollution” and Pioneer’s beach cleanup support this thrust by preventing over 300kgs of trash from entering the ocean and posing a threat to marine life.
The beach cleanup underway
In a time when trash is beginning to fill our oceans and marine life is being threatened, the call to action has never been louder for us to do our part and make more conscious decisions to help preserve the life of our oceans.
It is through The Foundation that Pioneer Adhesives, Inc. spreads its commitment as a responsible Filipino company.
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