by Ferry Bayu | May 23, 2024 | Business
ADCON 2024, the BSBA Marketing students’ annual conference, opened on April 27, 2024, at the Little Theater, UP Visayas, in Iloilo City, featuring industry experts as guest speakers.
Monette Quiogue, the co-founder of Ambidextr and Bookshelf PH, participated in a discussion at the Little Theater, UP Visayas in Iloilo City on April 27, 2024. The event was part of the BSBA Marketing students’ annual conference — ADCON 2024, with the theme “LikhAdvertising: Behind the Artistic Scenes of Creative Marketing.” In its 24th year, the conference focused on the synergy between art, culture, and effective campaigns. Ms. Quiogue’s topic, “LikhaRatura: The Transformative Art of Narrative Marketing,” explored the idea that writing a book not only establishes one as a thought leader but also expands one’s grasp of marketing strategies through avenues such as book marketing, content marketing, and partnerships.
The event was led by Prof. Maria Theresa C. Albaña and organized by the 4th-year BSBA Marketing students from the University of the Philippines Visayas. Speakers were invited to discuss various aspects of creative marketing. The first speaker, Director Frances Anthea Redison, discussed the topic “GlobaLikha: A Deep Dive into Culturally-Sensitive Marketing,” highlighting the importance of being aware of gender and culture when collaborating with different communities.
After the discussion, Ms. Monette Quiogue presented her topic, “LikhaRatura: The Transformative Art of Narrative Marketing.” During her presentation, she addressed important questions such as why one should write a book, how to start the writing process, what message to convey, when to begin the endeavor, and where to sell the finished book. Ms. Quiogue also emphasized the importance of reading for personal and professional growth, highlighting the need to write books for individuals aiming for this kind of growth. She mentioned that writing a book establishes oneself as a thought leader, allowing one to establish authority, reach diverse audiences, educate markets, develop strategic partnerships, and generate leads and sales, all of which are beneficial in the business field.
From Left to Right: Ezra Jane Mendoza, ADCON 2024 Co-Chairperson for Day 1, Prof. Ma. Theresa Albaña, ADCON Adviser, Monette Quiogue of Bookshelf PH, and Mary Rose Pagador, ADCON Chairperson for Day 1
Her talk emphasized the importance of building a skilled team to help with the book publishing process. She specifically mentioned Bookshelf PH as an online publishing platform and content marketing agency that focuses on promoting and printing books by Filipino writers. This makes it a valuable resource for authors looking for support in their publishing journey. Bookshelf PH not only provides publishing services but also acts as a cultural ambassador, amplifying the stories of Filipino authors globally. This highlights the power of thought leadership and storytelling in marketing efforts.
The first day of ADCON 2024 concluded with a workshop by Ms. Eulah Araullo, the Creative Lead for Content Partnership at Canva. Her workshop, titled “MaLikHain Workshop,” focused on creative approaches and techniques in marketing, wrapping up the insightful sharing from the speakers.
by Ferry Bayu | May 23, 2024 | Business
Fea Rini, seorang content creator sekaligus ibu rumah tangga yang memulai langkahnya dari konten TikTok sederhana, kini telah mencapai prestasi yang luar biasa.
Semua berawal dari satu konten viral di Instagram, di mana Fea merekam proses merobohkan rumah reot orang tuanya dan membangunkan rumah yang baru. Video tersebut berhasil memperoleh 1,5 juta views hingga menarik perhatian Susan Emir, salah satu dari top 20 Interior Designer 2021 dan owner Rumah Sabine yang sempat tayang di videotron di Times Square, New York.
Susan Emir yang merasa kagum dengan pencapaian Fea, mengirimkan pesan langsung dan mengajaknya bertemu. Ajakan ini pun disambut baik oleh Fea, dan tepat pada 30 Januari 2024, keduanya bertemu di Jakarta.
Mendapat Undangan Acara Woman Preneur Summit dari Interior Designer Ternama
Diketahui, Susan terkesan dengan bagaimana wanita kelahiran Bukittinggi ini mampu membangun akun TikTok dengan 600 ribu pengikut dalam waktu satu tahun, bahkan telah membantu 60.000 ibu rumah tangga memperoleh penghasilan melalui Mobileclass-nya.
Susan, yang juga sukses tanpa latar belakang formal di bidang desain interior, merasa terinspirasi oleh perjuangan Fea yang mirip dengan perjalanannya. Kegigihan dan kreativitas Fea membuat Susan kagum dan memberinya undangan untuk menghadiri Woman Preneur Summit di Malaysia pada 9-10 Februari 2024 lalu. Semua biaya perjalanan, termasuk tiket pesawat dan hotel, disponsori oleh Susan.
Bertemu dengan Banyak Perempuan Hebat Berkat Acara Woman Preneur Summit
Di acara Woman Preneur Summit, Fea diberikan plakat penghargaan sebagai partisipan dan diperkenalkan di tengah banyak perempuan sukses lainnya.
Pebisnis dengan akun Instagram @fearini ini pun berkesempatan membangun koneksi bisnis dengan pemilik brand terkenal seperti Linda Anggraini pemilik Buttonscarves, fashion designer Ayu Dyah Andari, Tya Arifin, artis sekaligus owner Mutyara, dan ratusan CEO wanita luar biasa lainnya.
“Takjub luar biasa, nggak nyangka 1 konten aku yang viral bisa bawa aku bertemu perempuan hebat, para CEO bisnis di Malaysia. Semoga jalan ini jadi pembuka rezeki Mobileclass ku bisa lebih dikenal dunia,” ucap Fea Rini dengan penuh syukur.
Dalam acara tersebut, Fea menjadi salah satu CEO bisnis yang sukses di dunia digital dan beromset ratusan hingga milyaran rupiah tanpa mengeluarkan budget iklan alias murni jalur organik dengan konten kreatifnya.
Hal ini pun menjadi kebanggaan tersendiri baginya, pasalnya ‘bakar duit’ untuk iklan dan endorse kini jadi hal yang lumrah bagi para pemilik bisnis.
Bertemu dengan Peserta Mobileclass-nya di Malaysia
Yang tak kalah menarik, saat mendarat di Malaysia, Fea mendapat sambutan hangat dari tiga TKW yang merupakan peserta mobileclass-nya.
“Ada 3 orang TKW Malaysia yang minta share lokasi dan ajak ketemuan. Ternyata, TKW Malaysia ini mau mengucapkan terimakasih secara langsung karena berhasil mendapatkan penghasilan 10 juta per-bulan dari hasil belajar di Mobileclass-ku,” imbuhnya.
Pertemuan yang berlangsung di Batu Caves ini menjadi momen yang mengharukan bagi Fea, karena hasil usahanya telah memberikan dampak nyata bagi banyak orang.
“Aku nggak nyangka, di manapun aku berada, bahkan ke Malaysia sekalipun, ada orang yg sudah merasakan hasil dari belajarnya di Mobileclass-ku,” tutup Fea.
by Ferry Bayu | May 22, 2024 | Business
Jakarta, May 22, 2024 – RevComm proudly announces the launch of its latest innovation, MiiTel RecPod. This cutting-edge AI-based technology enables users to record offline meetings or face-to-face conversations in real-time. In addition to recording, the application provides voice-to-text transcriptions, meeting summaries, and automatic performance analysis of conversations.
MiiTel RecPod is designed to enhance the productivity of offline business meetings, making it ideal for on-site sales meetings, client consultations, in-person interviews with potential new hires, and internal company meetings at the office.
Key Features of MiiTel RecPod
1. One-Tap Recording for Offline Meetings
MiiTel RecPod can record offline meetings of up to four hours with a single tap on the app, available on both Android and iOS devices.
2. Automatic Voice-to-Text Transcription and Meeting Summaries
Users can enjoy greater flexibility in offline meetings without the need for manual note-taking. MiiTel RecPod leverages AI to automatically generate voice-to-text transcriptions and meeting summaries.
3. Conversation Monitoring with AI Analysis
After recording, users can upload the recording to MiiTel Analytics to visualize the conversation. MiiTel Analytics provides voice-to-text transcriptions, meeting minutes (MoM), and various conversation analyses, such as talk ratio, emotion recognition, number of overlaps, and other metrics to evaluate conversation performance.
4. Integration with CRM and SFA Systems
MiiTel can be integrated with Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems. This integration facilitates team coordination and information sharing from offline meetings directly through the CRM or SFA platforms in use.
How to Use MiiTel RecPod
- Install the MiiTel RecPod app from the Play Store or App Store.
- Open the app and log in to your MiiTel ID (contact the MiiTel team for registration).
- Tap “Record” to start recording the meeting.
- Tap “Pause” to pause the recording if needed.
- Tap “Stop & Save” when the meeting is finished.
- Review the recording and upload it to MiiTel Analytics.
- Confirm details and click “Upload.”
MiiTel RecPod is RevComm’s third innovation, following the successful introduction of the MiiTel Smart Telephone System and MiiTel Meetings, which provide conversation analytics for telephone and online meetings. With the introduction of RecPod, MiiTel enhances communication by gathering valuable insights from both online and offline conversations, supporting sales activities and business productivity.
MiiTel RecPod is now available on the Google Play Store and App Store. Register your account to claim a MiiTel Free Demo here or visit miitel.id now!
by Ferry Bayu | May 22, 2024 | Business
Manila, May 22, 2024– VRITIMES, a leading media technology platform for crafting and distributing press releases, today announced a strategic partnership with Slvrdlphn.com, a popular Filipina-owned website known for its diverse content encompassing lifestyle, recipes, advocacy, and more. This collaboration aims to empower businesses and organizations across the Philippines to expand the reach of their press releases and connect with a wider audience.
VRITIMES offers a user-friendly platform that simplifies the press release creation and distribution process. Businesses can utilize VRITIMES to craft compelling press releases, target relevant media outlets, and gain valuable insights into the performance of their campaigns. Through this partnership, VRITIMES press releases will be distributed to Slvrdlphn’s engaged audience, fostering greater brand awareness and exposure for VRITIMES’ clients.
“We are thrilled to partner with Slvrdlphn.com, a trusted platform that resonates with a diverse Filipino audience,” said Ferry Bayu, CEO at VRITIMES. “This collaboration strengthens our commitment to providing businesses with efficient and targeted press release distribution solutions. By leveraging Slvrdlphn’s reach, we empower our clients to effectively communicate their stories and connect with a wider segment of the Filipino market.”
This partnership allows Slvrdlphn.com to offer its readers valuable and timely news updates while helping businesses effectively reach their target audience. The collaboration is believed to be mutually beneficial for both organizations and their respective communities.
by Ferry Bayu | May 22, 2024 | Business
Careera offers a fair and unbiased platform that connects hiring companies with top talent through advanced AI-enabled smart matching.
Press Release
For Immediate Release
Singapore, 22 May 2024 – Careera, a pioneering force in the recruitment industry, is excited to announce its official launch. Designed to transform the hiring process, Careera offers a fair and unbiased platform that connects hiring companies with top talent through advanced AI-enabled smart matching.
Innovative Recruitment for a Modern Workforce
Careera stands out by eliminating traditional job applications and replacing them with a more efficient, intelligent matching system. Using cutting-edge artificial intelligence, Careera analyses both company requirements and candidate profiles to ensure the best possible fit, significantly reducing the time and effort typically associated with recruitment.
“We believe that finding the right job should be seamless and stress-free,” saidErik Ingvoldstad, Co-founder & CEO of Careera. “Our platform is designed to remove biases and streamline the hiring process, making it easier for companies to find the talent they need and for candidates to discover roles that truly match their skills and aspirations.”
New Batch Upload Feature
As part of its commitment to continuous innovation, Careera is introducing a new batch upload feature. This allows companies to upload multiple CVs simultaneously, making it easier than ever to integrate existing candidate databases into the Careera system. Once uploaded, Careera will reach out to these candidates, inviting them to sign up and informing them that their CVs are already in the system. This feature not only simplifies the recruitment process but also ensures that companies can leverage their existing talent pools efficiently.
Global Reach, Local Expertise
Operating out of Singapore, Careera is open to users and hiring companies worldwide. Whether you are a local business or a multinational corporation, Careera provides a robust platform that meets diverse hiring needs across various industries and regions.
Join the Future of Recruitment
Careera is now welcoming both hiring companies and candidates to join its platform. Experience a new era of recruitment where finding the perfect job or the ideal candidate is no longer a daunting task.
About Careera
Careera is a registered trademark of Careera Pte. Ltd. The platform leverages AI technology to provide an unbiased, efficient, and effective recruitment solution for companies and job seekers globally.
For more information, please visit Careera’s website at https://careera.ai.
Contact Information
Erik Ingvoldstad
Co-founder & CEO
Careera Pte. Ltd.
Email: er**@*****ra.ai
Phone: +65 8420 9200
Website: https://careera.ai
The first day of ADCON 2024 concluded with a workshop by Ms. Eulah Araullo, the Creative Lead for Content Partnership at Canva. Her workshop, titled “MaLikHain Workshop,” focused on creative approaches and techniques in marketing, wrapping up the insightful sharing from the speakers.
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