by | Aug 27, 2024 | Business
The European Union is proud to present a selection of exceptional products from Greece and Latvia as part of the “Premium European Products” campaign. Titled “Information Provision and Promotion Measures on Agricultural Products in Canada, Malaysia, and South Korea,” this initiative seeks to elevate the profile of European food products in these key global markets. Under the slogan “Better Knowledge, Better Choice,” the campaign aims to bring awareness to the rich cultural heritage, meticulous production processes, and unwavering commitment to safety and quality that define European goods.
The campaign introduces an exquisite range of added-value products, including PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum, and gum oil from Greece, as well as dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia. The initiative is built on four main objectives: first, to raise awareness of these high-quality European products; second, to enhance their recognition among consumers; third, to drive an increase in consumption; and ultimately, to boost exports of these European products to Canada, Malaysia, and South Korea.
EU’s Commitment to Quality: Understanding the Labels
The European Union’s commitment to quality is represented by the PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) labels. These labels protect the names of products that originate from specific regions and have qualities or reputations linked to their production territory. The differences between PDO and PGI primarily relate to how much of the product’s raw materials must come from the area and how much of the production process must take place within the specific region. These factors are important indicators of authenticity and excellence.
Protected Designation of Origin (PDO): This label ensures that a product is produced, processed, and developed in a specific location, with qualities or characteristics that are intrinsically tied to its geographical environment. For example, the renowned “Krokos Kozanis” saffron from Greece is a PDO product, celebrated for its distinctive aroma and vibrant color, grown exclusively in the Kozani region.
PGI (Protected Geographical Indication):Similar to PDO, PGI products emphasize relation to their geographical area. However, unlike PDO, some production or development stages can occur outside the specified region. An example is the Latvian “Jāņu Siers” (Midsummer cheese), known for its cultural significance and traditional production methods.
Premium European Products from Greece and Latvia
The “Premium European Products” campaign offers a selection of high-quality goods from Greece and Latvia, including PDO olive oils, dried grapes, saffron, hard cheeses, and dairy products like cream cheese and sour cream. These products represent Europe’s rich heritage, combining time-honored traditions with strict safety and quality standards.
Greek Products: Greece contributes heaps of PDO products, including the renowned “Korinthiaki Stafida Vostizza” (Corinthian Currants) and “Graviera Kritis (Cretan Graviera Cheese), both of which are known for their distinct flavors and superior quality.
Latvian Products: Latvia offers a variety of dairy products, including curd snacks, cream cheese, and semi-hard cheeses, all made with the highest production standard, reflecting Latvia’s strong dairy traditions.
Ensuring Safety
The European Union’s strict regulations on food production ensure that these products meet the highest standards of safety and quality. From pesticide control to hygiene standards in processing facilities, every step of the production process is carefully monitored. Additionally, animal welfare is a key focus, with regulations ensuring that animals are raised in environments that prioritize their well-being.
Campaign Partners
This initiative is supported by two prominent organizations: the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). Both organizations are dedicated to promoting the most prestigious products from their respective countries, reinforcing the reputation of European goods on the global stage.
For more information about the “Premium European Products” campaign, please visit https://premiumeuropeanproducts.eu/ or email us to in**@*********************ts.eu.
Pages dedicated to this program can be found on Instagram, Facebook and YouTube, @premiumeuropeanproducts.
Notes to Editor
About National Union of Agricultural Cooperatives of Greece (ETHEAS)
Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.
About Latvian Dairy Committee (LDC)
Established in 1995, the Central Union of Latvian Milk Manufacturers (“Latvijas Piensaimnieku Centrālā Savienība”) unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia’s industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.
by | Aug 27, 2024 | Business
Kesatuan Eropah dengan bangganya mempersembahkan pilihan produk luar biasa dari Greece dan Latvia sebagai sebahagian daripada kempen “Produk Eropah Premium”. Bertajuk “Langkah Penyediaan Maklumat dan Promosi Produk Pertanian di Kanada, Malaysia, dan Korea Selatan,” inisiatif ini bertujuan untuk meningkatkan profil produk makanan Eropah di pasaran global utama ini. Di bawah slogan “Pengetahuan yang Lebih Baik, Pilihan yang Lebih Baik,” kempen ini bertujuan untuk menyedarkan orang ramai mengenai warisan budaya yang kaya, proses pengeluaran yang teliti, dan komitmen yang teguh terhadap keselamatan dan kualiti yang mendefinisikan barangan Eropah.
Kempen ini memperkenalkan pelbagai produk tambah nilai yang menakjubkan, termasuk minyak zaitun PDO, zaitun meja, kismis kering, safron, keju keras, getah, dan minyak getah dari Greece, serta produk tenusu, buah-buahan manisan, coklat, konfeksi, dan makanan ringan masin dari Latvia. Inisiatif ini dibina di atas empat objektif utama: pertama, untuk meningkatkan kesedaran tentang produk Eropah berkualiti tinggi ini; kedua, untuk meningkatkan pengiktirafan mereka di kalangan pengguna; ketiga, untuk mendorong peningkatan penggunaan; dan akhirnya, untuk meningkatkan eksport produk Eropah ini ke Kanada, Malaysia, dan Korea Selatan.
Komitmen EU terhadap Kualiti: Memahami Label
Komitmen Kesatuan Eropah terhadap kualiti diwakili oleh label PDO (Protected Designation of Origin) dan PGI (Protected Geographical Indication). Label ini melindungi nama produk yang berasal dari kawasan tertentu dan mempunyai kualiti atau reputasi yang berkaitan dengan wilayah pengeluarannya. Perbezaan antara PDO dan PGI terutamanya berkaitan dengan berapa banyak bahan mentah produk yang mesti datang dari kawasan tersebut dan berapa banyak proses pengeluaran yang mesti berlaku dalam wilayah tertentu. Faktor-faktor ini adalah petunjuk penting keaslian dan kecemerlangan.
1. Petunjuk Geografi Terlindung (PDO):
Label ini memastikan bahawa produk dihasilkan, diproses, dan dikembangkan di lokasi tertentu, dengan kualiti atau ciri-ciri yang berkait rapat dengan persekitaran geografi mereka. Sebagai contoh, safron “Krokos Kozanis” yang terkenal dari Greece adalah produk PDO, yang diraikan kerana aroma yang istimewa dan warna yang terang, yang hanya tumbuh di wilayah Kozani.
2. Indikasi Geografi Terlindung (PGI):
Sama seperti PDO, produk PGI menekankan kaitan dengan kawasan geografi mereka. Walau bagaimanapun, tidak seperti PDO, beberapa peringkat pengeluaran atau pembangunan boleh berlaku di luar wilayah yang ditentukan. Contohnya ialah “Jāņu Siers” (Keju Midsummer) dari Latvia, yang dikenali kerana kepentingan budaya dan kaedah pengeluaran tradisionalnya.
Produk Eropah Premium dari Greece dan Latvia
Kempen “Produk Eropah Premium” menawarkan pilihan barangan berkualiti tinggi dari Greece dan Latvia, termasuk minyak zaitun PDO, kismis kering, safron, keju keras, dan produk tenusu seperti keju krim dan krim masam. Produk-produk ini mewakili warisan Eropah yang kaya, menggabungkan tradisi yang lama dengan piawaian keselamatan dan kualiti yang ketat.
Produk Greece: Greece menyumbang pelbagai produk PDO, termasuk “Korinthiaki Stafida Vostizza” (Kismis Korintus) dan “Graviera Kritis” (Keju Graviera dari Crete), yang terkenal dengan rasa yang unik dan kualiti yang unggul.
Produk Latvia: Latvia menawarkan pelbagai produk tenusu, termasuk snek keju, keju krim, dan keju separa keras, yang semuanya dihasilkan dengan piawaian pengeluaran tertinggi, mencerminkan tradisi tenusu yang kuat di Latvia.
Menjamin Keselamatan
Peraturan ketat Kesatuan Eropah mengenai pengeluaran makanan memastikan produk-produk ini memenuhi piawaian keselamatan dan kualiti tertinggi. Dari kawalan racun perosak hingga piawaian kebersihan di kemudahan pemprosesan, setiap langkah dalam proses pengeluaran dipantau dengan teliti. Selain itu, kebajikan haiwan adalah fokus utama, dengan peraturan yang memastikan haiwan dipelihara dalam persekitaran yang mengutamakan kesejahteraan mereka.
Rakan Kempen
Inisiatif ini disokong oleh dua organisasi terkemuka: Kesatuan Nasional Koperasi Pertanian Greece (ETHEAS) dan Jawatankuasa Tenusu Latvia (LDC). Kedua-dua organisasi ini berdedikasi untuk mempromosikan produk paling berprestij dari negara masing-masing, memperkukuhkan reputasi barangan Eropah di peringkat global.
Untuk maklumat lanjut mengenai kempen “Produk Eropah Premium”, sila layari https://premiumeuropeanproducts.eu/ atau emel kami di
to in**@*********************ts.eu.
Halaman yang didedikasikan untuk program ini boleh didapati di Instagram, Facebook dan YouTube, @premiumeuropeanproducts.
Peringatan kepada Editor
Mengenai Kesatuan Nasional Koperasi Pertanian Greece (ETHEAS)
Ditubuhkan oleh koperasi terkemuka Greece dan ditubuhkan oleh undang-undang Greece, ETHEAS ialah badan penyelaras nasional Koperasi Pertanian di Greece. Dengan lebih daripada 300 koperasi ahli yang mewakili kira-kira 80% daripada jumlah perolehan koperasi pertanian Greece, ETHEAS bertujuan untuk memupuk pembangunan luar bandar dan koperasi, menyokong dan mempromosikan aktiviti ahli-ahlinya di dalam dan luar negara, memberikan pendapat pakar mengenai pergerakan koperasi, pengeluaran pertanian, dan pembangunan sektor, menyelia penyebaran dan promosi idea koperasi, dan melayani serta mendidik ahli-ahlinya melalui kajian, projek penyelidikan, dan tugasan.
Mengenai Jawatankuasa Tenusu Latvia (LDC)
Ditubuhkan pada tahun 1995, Kesatuan Pusat Pengeluar Susu Latvia (“Latvijas Piensaimnieku Centrālā Savienība”) menyatukan pengeluar susu dan memberi tumpuan kepada melindungi kepentingan mereka. Sebagai sebuah masyarakat koperasi dengan 17 ahli yang menghasilkan kira-kira 80% daripada susu industri Latvia, LDC menyokong pengeluar susu, memastikan pembangunan mampan sektor tenusu, dan mewakili kepentingan kolektif ahlinya.
by | Aug 27, 2024 | Business
This is the first part of the four-part series Empowering Vulnerable Populations through Media and Information Literacy. This article focuses on Filipino youths. It will discuss the importance of Media and Information Literacy (MIL) for the youth. Also, it will elaborate on how MIL can empower them to navigate the digital age safely and responsibly.
In the complex and interconnected digital world, vulnerable youth face unique challenges in keeping themselves safe from bad actors that lurk online.
Since they have less agency and less discretion on the media they are consuming, they are considered easy targets by wrongdoers.
Since these vulnerable groups often lack the resources and education needed to effectively interpret media, they are more susceptible to exploitation and misinformation. Thus, media and information literacy (MIL) is crucial to equip them with the skills to critically access, analyze, and evaluate media content. These skills foster safer and more informed online experiences, in particular those who face heightened risks and barriers.
The Power of MIL for Vulnerable Youth
The common cyber challenges that Filipino youths face include misinformation, cyberbullying, and online exploitation. They are easy targets simply because they lack digital literacy skills to combat these risks. That is where the role of media and information literacy comes in. These skills enable them to understand their online rights, to navigate the digital landscape responsibly, and to make informed decisions.
For example, these youths can avoid scams simply because they can distinguish whether the sales page they are exposed to is credible or not. Another one, they can alert social media companies that they have been harassed online and the said companies will take action simply because these youths know they have the right to be protected from bad actors in the digital space.
When vulnerable youths know what risks they face in using media and how to protect themselves from danger, their guardians could heap a sigh of relief that their wards are on a good digital experience.
Addressing the Challenges
Vulnerable youth often encounter significant obstacles in accessing and interpreting media. These challenges may include limited digital access, lower literacy levels, and susceptibility to misinformation and online risks. Imagine where children are not exposed to gadgets simply because their parents cannot afford them. Then, they reach a certain age where they can afford to get gadgets like mobile phones or tablets. The likelihood they may face online exploitation like scams and misinformation on certain narratives is high simply because they were not trained to use digital resources and were not trained in digital literacy at a young age.
In short, socioeconomic factors, education levels, and technology access significantly impact their ability to navigate the online world safely.
So how to address these challenges? First, make it accessible for every family to have digital resources and internet connectivity. Governments should invest in manufacturing cheaper technology that the general population could avail of and ensure that there are enough subsidies to build internet towers in every city. Of course, this will take time but industrialization for the sake of global competitiveness in general should be the main driver to trickle down MIL investments.
However, our policy-makers could make short-term solutions while the country is far beyond industrialization. These include education and community initiatives.
Empowering Through Education
MIL education is vital to empower vulnerable youth. When MIL is incorporated into school programs, children will learn the skillsets attached to the said subject.
However, there must be some avenues to validate and practice such learning. These include workshops and community engagements. They can equip students with the tools to critically assess media content and to navigate the digital world confidently.
Building Effective MIL Programs
To build effective MIL programs, there should be collaboration among schools, community organizations, and policymakers. Understand that MIL education in itself is an interconnected system so it is a must that people contribute their part to make it work.
Now, how to ensure that MIL programs are successful for vulnerable youth? These programs must be accessible, relevant, and engaging. It should also be complemented with technology to enhance MIL education. However, as discussed in previous articles, there are some challenges in pursuit of this program so accessibility and inclusivity should always be a priority.
Moreover, teachers should also be empowered and well-financed in the said programs because they are the key determinants in the success of MIL education.
A Call to Action
Empowering the vulnerable Filipino youths through MIL fosters a more informed, resilient, and inclusive Philippines where everyone can access the digital world safely and responsibly.
When policymakers and educators prioritize MIL initiatives for vulnerable youths, they can create a future where every Filipino can access and engage with media confidently and critically, regardless of his circumstances. This empowerment is vital for a safer and more informed online experience for all.
Hence, stakeholders should champion MIL education through supportive policies, resource allocation, and continuous training for educators.
Coach Boost Gio
by | Aug 27, 2024 | Business
Building a bridge between the startup ecosystems of Asia and Okinawa to foster innovation.
The Okinawa Institute of Science and Technology (OIST) and the Japan Southeast Asia Innovation Platform (JSIP) have signed a Memorandum of Understanding (MOU) aimed at supporting startup communities in Okinawa and Asia. Through this partnership, they seek to strengthen the startup ecosystem and accelerate innovation in Okinawa and across Asia. The collaboration will involve co-organized seminars, mentoring OIST-based startups by JSIP, joint branding and marketing efforts, and supporting startup growth through industry-academia collaboration.
JSIP is a community platform for the launch and growth of new, Japanese business ventures in Southeast Asia. Centered in Singapore, it unites experts from Japan and the rest of the world to foster cross-industry collaboration, creating a solid foundation for rapid business expansion throughout the region.
The signing of this MOU is expected to further energize the startup ecosystem in Okinawa, marking a significant step towards extending the pioneer spirit of Okinawa to the rest of Asia and beyond.
【Goals of the MOU】
Planning and organizing joint seminars: Co-hosting seminars for startups in the Asia region to introduce the latest trends in technology and business.
Mentoring by JSIP: JSIP will provide mentoring to OIST-based startups to help them address their challenges.
Joint branding and marketing: Leveraging both parties’ networks and resources to support startup branding and marketing.
Other related matters: Implementing various measures to accelerate startup growth through industry-academia collaboration.
【Comments】
• Gil Granot-Mayer, OIST Executive Vice President for Technology Development and Innovation: ” The signing of this MOU is a crucial step towards accelerating the growth and innovation of startups in Asia, while unlocking the potential of Okinawa. This collaboration will further strengthen Okinawa’s startup ecosystem, significantly contributing to the region’s economic development. OIST aims to become a hub for innovation, fostering a startup ecosystem rooted in Okinawa and expanding throughout Asia.”
• Takaki Nakamura, Founder of JSIP’s management team: “We are honored to partner with OIST, a cutting-edge academic and research institution that attracts top global talent. This collaboration will serve as a foundation for bridging the startup ecosystems of Southeast Asia and Okinawa, fostering new innovations and embodying JSIP’s vision of building ‘innovation infrastructure’ that connects Japan and Southeast Asia. Our team is excited about the upcoming collaboration.”
by | Aug 26, 2024 | Business
Reputation House’s new services help businesses within the travel and hospitality sector to take full control of their online presence
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