The Beauty Boom: Lipstick Sales Reach New Heights in Early 2024

The Beauty Boom: Lipstick Sales Reach New Heights in Early 2024

Lipstick sales surged in early 2024, driven by e-commerce growth and a preference for long-lasting products like Maybelline’s “Superstay Matte Ink.” Shopee dominated with a 77.3% market share, while local brands like Wardah also saw significant gains in Indonesia’s beauty market. Magpie E-commerce Intelligence provides insights for businesses to capitalize on these trends.

Jakarta, 19 July 2024 – The beauty category in e-commerce continues to show incredible growth. According to research by Magpie E-commerce Intelligence, there has been an 8% sales surge compared to the same period in 2023.

In 2024, the beauty industry is on the rise again. In the lip market alone, it is projected to reach USD 22.17 billion globally and USD 359.3 million in Indonesia. “This makes it a very attractive market for brands to keep improving their products to meet the demands of beauty enthusiasts,” said Wilhendra Akmam, CEO of Magpie.

In fact, e-commerce has become one of the most preferred platforms to purchase lip products. In Indonesia, 82% of beauty enthusiasts prefer e-commerce to buy their favorite products.

Lip Market Performance Overview

GMV in billion IDR

GMV growth of Lip Category

The Gross Merchandise Value (GMV) of the lip market reached IDR 516.6 billion. With 16.7 million products sold on Shopee and Tokopedia, this surge explains why the lip market has been on fire lately. “However, there has been a 14.7% decrease compared to Q3 2023, which reached IDR 605.8 billion,” stated Wilhendra.

Market Share by E-commerce

e-commerce market share

E-commerce market share of the Lip category

The overall share shows that Shopee dominated the market from January to March 2024 with a 77.3% share, leaving Tokopedia with only 22.7%. Despite Shopee’s dominance as the preferred marketplace, Tokopedia showed more growth compared to Q4 2023. Tokopedia saw a 2.5% increase in GMV, while Shopee experienced an 18.7% decrease.

Market Share by Brand

Brand market share by e-commerce

Brand market share by e-commerce

Maybelline became the winner of this market, leading on both Shopee and Tokopedia in Q1 2024. Although Maybelline holds a larger market share on Tokopedia, they generated twice as much GMV on Shopee compared to Tokopedia.

Local brands like Wardah and Hanasui also showed incredible growth during this period, securing spots in the Top 5 on both marketplaces, showing that different segments on each platform could influence market preferences.

Top-Selling Lip Category and Products

Brand market share by category

Brand market share by category

The lipstick category dominated the lip products market on both e-commerce platforms, reaching a 91.5% share. Meanwhile, the shares of lip balm and lip treatment products were higher on Shopee than on Tokopedia, showing that more people preferred Shopee as their favorite.

The lip cream category became the favorite in Q1 2024. The top three products in this category were claimed to be “long-lasting” lip cream products. In fact, Maybelline’s long-lasting products, such as “Superstay Matte Ink” and “Superstay Vinyl Ink,” topped the list.

The top three products in the lip balm and lip care category were priced below IDR 100k, with the most affordable products coming from The Originote. “Interestingly, these affordable products contributed more to the market due to their popularity in bulk purchases,” added Wilhendra.

Thumbnail Picture by: phkorotkova on Canva

Driving Business Performance: The Superior Results of a Solution-Focused Approach

Driving Business Performance: The Superior Results of a Solution-Focused Approach

In today’s competitive business environment, organisations are constantly seeking effective strategies to enhance performance and achieve sustainable business results.

Deep Impact Pte Ltd, a leader in solution-focused training and consultancy services, proudly announces the significant impact of its solution-focused approach. It stands out because employees can create new possibilities, lead optimistic change and deliver results, bottom-up and not top-down.

This is significant because traditional approaches in the workplace have always been using the problem-focused approach and may not be useful in today’s complex business environment. Image

The Solution-Focused Approach: Transforming Mindsets and Outcomes

In a business environment, adopting a solution-focused approach over a problem-focused approach offers numerous advantages. Here are some key benefits:

1. Enhanced Positivity and Morale

Solution-Focused: Encourages a positive mindset by concentrating on potential solutions and future improvements, boosting employee morale and fostering a can-do attitude.

Problem-Focused: Often dwells on issues and challenges, which can lead to a negative atmosphere and decreased motivation.

2. Increased Efficiency and Productivity

Solution-Focused: Directs energy towards actionable steps and practical solutions, leading to faster problem resolution and increased productivity.

Problem-Focused: Can become bogged down in analyzing problems, which may slow down progress and divert attention from effective action.

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3. Improved Innovation and Creativity

Solution-Focused: Promotes creative thinking by encouraging employees to explore various solutions and think outside the box.

Problem-Focused: Tends to limit thinking to the confines of the problem, potentially stifling innovation and creative problem-solving.

4. Better Team Collaboration and Communication

Solution-Focused: Fosters a collaborative environment where team members work together to find solutions, enhancing communication and teamwork.

Problem-Focused: This can lead to blame-shifting and conflict, which may hinder effective collaboration and communication.

5. Greater Employee Engagement and Empowerment

Solution-Focused: Empowers employees by involving them in the solution-finding process, increasing their sense of ownership and engagement.

Problem-Focused: Employees may feel disheartened or disengaged when the focus is predominantly on problems rather than their potential to contribute to solutions.

6. Positive Organizational Culture

Solution-Focused: Builds a culture of continuous improvement and optimism, attracting and retaining talent who thrive in positive environments.

Problem-Focused: Can contribute to a culture of criticism and negativity, potentially driving away top talent who seek more positive workplaces.

Delivering Results for Corporates and Government Entities

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The solution-focused approach is particularly advantageous for corporations and government entities aiming to improve efficiency, streamline operations, and achieve strategic objectives. By concentrating on solutions, these organizations can drive meaningful and lasting change, resulting in:

  1. Higher levels of employee engagement and satisfaction

  2. Improved operational efficiency

  3. Enhanced innovation and problem-solving capabilities

  4. Sustainable business growth and performance

Testimonial

“This is the exact program that I’ve always wanted to see. Small Steps to Big Changes® has helped my staff to be proactive in personally taking up initiatives to develop real solutions that make an impact, rather than wait for other project teams to develop solutions. Deep Impact has created a sense of optimism and belief that change is possible and we have many measurable cases of improved productivity and better patient experiences.”

Chief Executive Officer,  A large public hospital

Deep Impact Pte Ltd

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Deep Impact is a leading provider of training and consultancy services in Singapore, dedicated to helping organizations achieve exceptional performance and growth. We offer tailored solutions to meet the unique needs of our clients in both the corporate and government sectors.

For more information about the solution-focused approach and how it can enhance your business performance, please visit Deep Impact’s Website DeepImpactOnline.com or contact Kenneth [ke*****@**************ne.com].

Filipino-American marks its way at the Largest NFT Conference in New York City

Filipino-American marks its way at the Largest NFT Conference in New York City

NFTNYC2024Manhattan, New York – July 18, 2024 – It wasn’t Jaydee’s dream to come to New York, why? “I’ve always felt it’s a bit overrated, but don’t get me wrong—I’m not just a city person. However, when opportunities come knocking, you open the door, right?”

Despite his initial reservations about the Big Apple, Jaydee recently found himself at the heart of the city, participating in one of the largest NFT conferences, dubbed the “Super Bowl of NFTs.”

Jaydee Rebadulla, a Venture Developer and Ecosystem Enabler, had the incredible opportunity to be part of a panel discussing the “Convergence of AI and NFT.” The conference brought together a global congregation of thought leaders and innovators in the space, providing Jaydee with a platform to share his knowledge and insights.

During the conference, Jaydee shared the stage with notable industry leaders, including:

  • Manana Samuseva: Founder of Babylon Voice, an AI Voice-Based Digital Identity and Voice Signatures platform targeting the 1 billion unbanked worldwide via wallets, apps, payments, and games. Babylon Voice leverages Digital Intellectual Properties and Zero-Knowledge Proofs.
  • Harmon Leon: A New York Times and Forbes-featured comedian who started the world’s first AI vs. Human Comedy Roast Battle.
  • Jessy Jeane: Founder of Art From Future DAO, creator of art under the name JessyFries, and co-founder of Gxrls Revolution — a web3 collective empowering women artists.

Manana Samuseva, Harmon Leon, and Jessy Jeane

Jaydee Rebadulla

Jaydee Rebadulla

Jaydee’s participation and contributions to the panel went beyond the discussion. He also shared with the audience how to kickstart their cryptocurrency savings journey through the Crypto Savings Club (CSC) platform built by Bitshares Labs and Compumatrix.

Jaydee emphasized the importance of proper diversification, allocation, and having a solid strategy in the often-daunting crypto space, noting that without it, beginners are prone to making costly mistakes, like being a victim in frauds or scams (e.g., honeypots, rug pulls, etc.)

In CSC, users can earn yields with their staked stablecoins. The platform is designed not just for saving and staking but also for setting personalized financial goals and creating a roadmap for the future. Whether users are saving for a down payment on a house, planning for retirement, or simply looking to grow their wealth, CSC empowers them to take control of their financial destiny.

The conference in New York City turned out to be more than just an opportunity for Jaydee—it was a revelation of the potential that the city and the tech space hold. Through engaging discussions and connections, Jaydee witnessed firsthand the innovation and collaboration driving the industry forward. This experience has not only enriched his journey but also ignited a renewed passion for advancing the fields of AI, Blockchain & other emerging technologies.

“The time when the world’s technological advancements were limited to specific hubs like Silicon Valley has passed. Today, talented individuals with the will to create social impact are spread across various regions, busy solving real-world problems,” Jaydee said. His journey embodies this shift, demonstrating that innovation knows no geographical boundaries.

Jaydee is continually traveling and has visited multiple states and cities to foster relationships and connections with investors, accelerators, and enablers. These connections can later open opportunities for Filipinos and other neighboring countries in Southeast Asia, fostering a collaborative ecosystem. He is on a mission to destroy the stigma and social norms about Filipinos.

We are more than just domestic workers or OFWs; Filipinos, too, can build and contribute to innovation. As Jaydee continues to lead and innovate, he remains committed to empowering communities and fostering a more inclusive and prosperous digital future.

Quantedge makes Bloomberg list of Hedge Fund Giants

Quantedge makes Bloomberg list of Hedge Fund Giants

Quantedge Global Master Fund named by Bloomberg among hedge fund giants that are off to a great start this year.

In an article published on July 12, 2024, Bloomberg
published a list of the biggest hedge funds getting off to great starts to the
year, naming Quantedge Global Master Fund among well renowned peers such as D.E.
Shaw’s macro fund, Marshall Wace’s TOPS quant fund, Citadel’s tactical
multimanager fund.

Quantedge, a single portfolio manager, has a track-record
of almost 18 years of market-beating returns, averaging 20% net annualised
returns since inception. Such aggressive compounding would lead to a day-one
investor growing each dollar invested 23 times.

The article describes these fund as getting off to one of
the best starts to a year, aided by stocks and quantitative investing.

Quantedge invests in close to 300 different markets within
its ultra-diversified quantitative investment portfolio, which deploys both
risk premia and market-neutral strategies. The fund is up +17% as of the end of
July, with gains largely coming from currency long-shorts, equity risk premia
and equity long-short strategies. Its dynamic asset allocation approach
involves re-evaluating the attractiveness of strategies daily and rebalancing daily.

Suhaimi Zainul-Abidin, CEO for Quantedge Capital remarked
that “We had a good year in 2023, when the fund made 30% on the back of tail
wind on equities risk premia and commodity long-short bets. We’re continuing to
make gains from equities, but our currency long shorts have been more
profitable this year, thus far.”

When Quantedge launched its fund in 2006, it started with a
modest $2.8 million under management, with a goal of running a systematic
investment strategy that targeted a high level of portfolio volatility to
deliver outsized long-term returns. Its growth into a large hedge fund (>
$1billion) over the years has been nothing short of remarkable. While Quantedge
continues to grow its assets under management, it has no plans to launch
additional funds or products, preferring to focus on a single investment portfolio
for the benefit of investors.

“We’ve always promised our investors that all our resources
are devoted to optimising our single investment portfolio. Our employees invest
alongside all our external investors, and together make up the biggest investor
in the fund. Our interests are fully aligned”, Suhaimi added.

When asked about future returns, Suhaimi clarified that
Quantedge is not able to predict the future. He said “We don’t make predictions
about whether the next day, week or month will be good for the markets. It’s
anyone’s guess because the possibilities are endless. But looking at the
markets today, we can say that the odds are in our favour. The current high-interest
rate-environment benefits our investment strategy by making safer markets more
attractive alternatives to risk ones for participants looking to de-risk. This
drives lower correlations across markets, which should enhance the performance
of well-diversified strategies like ours.”

Quantedge’s investors include institutional investors such
as reinsurance companies and university endowments from across the globe.
However, most of its investors are high net-worth individuals and family
offices based in Asia, being investors who have both a long-term investment
horizon and the ability to tolerate short term volatility.

The Business Show Asia returns to Singapore this August for its 3rd Edition!

The Business Show Asia returns to Singapore this August for its 3rd Edition!

Asia’s biggest business show is returning to the Singapore Sands Expo & Convention Centre on the 28th & 29th of August 2024, providing entrepreneurs and business owners with everything they need to start or grow a business, including incredible sessions from keynote speakers, 250 exhibitors, and 150 seminars and masterclasses. Get your free ticket here.

The Business Show is the world’s leading event for entrepreneurs, business owners, and start-ups. Running for 25 years, The Business Show takes place in locations across the globe, including London, Los Angeles, Miami, and Singapore, and the team behind the event has plans to expand to reach more countries and markets continually. The Business Show aims to support entrepreneurs and start-ups by offering them the services and products they need to run a successful business.

Bringing together the inspirational entrepreneurial and business community from across Asia, The Business Show is the leading platform to provide you with the insights you need to kickstart your business venture or take your organization to new heights. Running for its third year, the show welcomes over 250 exhibitors, 150 speakers, and 8,000 entrepreneurs, business owners, and startups from across the country.

This year, some of Asia’s most influential business professionals and entrepreneurs, from the likes of Google, Forbes, and PayPal, will be taking to the stage and delivering keynote seminars to inspire and educate our audience. Alongside this are esteemed businesses joining the event center stage to share their products, resources, setbacks, and successes.

The Business Show Asia brings a diverse range of companies to the room, each with a unique product or service tailored to help you propel your business to the next level. While visiting the event, you will have complete access to endless opportunities and can learn about products and services that could be the missing link to growing and developing your business. The show also features interactive masterclasses from industry experts such as Amazon Global Selling, Microsoft, Far East Organization, and NextZen Minds, which provide an opportunity to receive mentoring and education from knowledgeable specialists in close quarters.

Co-located within The Business Show is the Going Global Zone. Going Global is the leading event for learning how to take your business overseas. This zone is aimed at businesses that are ready to embark on international expansion, export products, or set up in foreign markets. The show calls in globalization industry specialists, and over the two days, you can engage with new clients and businesses face-to-face to learn about new opportunities for your ventures or gather insights about the right products or services needed to accelerate the success of your overseas expansion.

Taking place on the 28th and 29th of August 2024 at the Sands Expo & Convention Centre, tickets to The Business Show Asia are completely free of charge, as the main aim of the event is to make resources accessible and provide you with everything you need to start or grow your dream business. Don’t miss out on your opportunity this year – get your ticket here!

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