by Penny Angeles-Tan | Feb 7, 2025 | Beauty
Great news, beauty lovers! Due to overwhelming demand, the Ever Bilena Beauty Bar activation at SM Clark Department Store is now extended until February 16, 2025. If you haven’t had the chance to experience the viral “Fit All You Can” activity, now’s your chance. This unique activity allows you to try and fit as many Ever Bilena products as you can into a pouch, all for a fixed price—plus, we’re bringing in even more surprises!
Shoppers can still mix and match their favorite Ever Bilena products and choose from three goodie bag sizes, each filled with a selection of our best-selling items: Medium for ₱499, Large for ₱599, and Extra Large for ₱999.
Ever Bilena Makeup Bar at SM Clark unveils exciting new additions.
But that’s not all—this extended run introduces even more beauty must-haves to the selection! Alongside the best-selling EB Serum Tinted Lip Balms, viral blushes, and everyday glam essentials, shoppers can now discover newly added exclusive items such as the EB Pro Brow Soap, EB Studio Finish Stick Foundations, EB Pro Eye Brow Kit, and EB Water Tints to maximize their Beauty Bar experience.
Once you’ve filled your pouch, head back to the booth to customize it with fun stickers—making your Ever Bilena haul uniquely yours.
With fresh additions and an extended stay, the Ever Bilena Beauty Bar at SM Clark just got bigger and better. Don’t miss out—visit before it wraps up on February 16, 2025! We can’t wait to see you there!
by Penny Angeles-Tan | Jan 15, 2025 | Business
The Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) recently held its fourth General Membership Meeting (GMM), themed “Cocktail Night,” at the Revel at the Palace in Taguig City.
The event was led by the CCIP Board of Trustees, including President Christine Reyes from Amway Philippines, who presented her annual report. She highlighted CCIP’s mission to accelerate, elevate, and champion the cosmetics industry in the Philippines. Christine expressed excitement about continuing to grow the Chamber’s legacy with the unwavering support of its member companies.
“In response to the dynamic and ever-changing business and regulatory landscape, CCIP is dedicated to advancing the cosmetics industry by fostering adaptability and providing swift, strategic solutions to market shifts. By nurturing creativity, we aim to drive sustainable growth and meaningful change, reinforcing our leadership in the industry. Building on the momentum of our 50th anniversary, our next step is clear: to elevate CCIP to the next level as we pave the way for the cosmetics industry to achieve unprecedented excellence in 2025 and beyond,” she stated.
Joining Christine at the year-end festivities were fellow board members: Jacqueline Lim from First Asia Manufacturing, Monina Leslie Ferrer from Snoe Beaute Produits Inc., Denice Sy from Ever Bilena Cosmetics, Inc., Dennies Ladia from Environatural Corporation, Dr. Janina Tan from Jradiance Corporation, and Shirley Cayago from Splash Corporation.
The event, co-hosted by Denice Sy, Dominic Plana, and Tin Guiao, was filled with energy, entertainment, and camaraderie among members. Guests enjoyed great drinks, lively music, and the excellent company of colleagues from across the industry.
A significant highlight of the night was the announcement of the election results for CCIP’s new Board of Trustees for 2025. These new trustees will work alongside the current board members.
The Election Committee, led by Gladys Conopio from DKSH Philippines, Inc., Lessie Galindo from Brenntag Ingredients, Inc., and Faye Muñoz from Chemrez Technologies, Inc., announced the newly appointed trustees: Aio Nery from CCT Chemicals Inc., Jellie Marie Villamor from GT Cosmetics in Cebu, Maria Roberta Estacio from Harem Inc., Ramon Claridad from Rainiers Research and Development Institute, John Robinson Uy from Unilever Philippines, Michael Zotomayor from ZLab International Corporation, and Kimberly Sablayan from Lifestrong Marketing, Inc.
As the Chamber moves into 2025 with a dynamic and visionary board, CCIP reaffirms its commitment to empowering the local cosmetics industry and fostering collaboration among its diverse and vibrant membership.
by Penny Angeles-Tan | Jul 10, 2024 | Advocacy
The
Chamber of Cosmetics Industry of the Philippines (CCIP), a leading organization representing the personal care and cosmetics industry in the Philippines, held a tree planting initiative titled “Rooted in Beauty, Committed to the Future” at Mt. Purro, Antipolo Rizal.
This event marks a significant milestone in CCIP’s 50th-anniversary goal of planting 500 trees, a target they successfully surpassed with the enthusiastic participation of their member companies. A total of 98 member companies’ representatives were present in the active tree-planting event.
This event marks a significant milestone in CCIP’s 50th-anniversary goal of planting 500 trees, a target they successfully surpassed with the enthusiastic participation of their member companies. A total of 98 member companies’ representatives were present in the active tree-planting event.
Popular local clean beauty brands like Ever Bilena Cosmetics, Ellana Cosmetics, and Pili Ani were among the prominent participants.
Well-known personal care companies like Biogenic Alcohol, Splash Wipro, Personal Collection, and Bevi Manufacturing Inc. also joined the initiative. Leaders in the manufacturing industry, such as DJM Corporation, Connell Caldic, Bestpak, and Zizmore, among many others, lent their support as well.
CCIP’s vice president for CSR, Linda Yu of Amchem, expressed hope that this activity would inspire a new generation to advocate for sustainability and environmental protection. “These 500 tree seedlings are just the beginning,” Yu said. “We foresee a new era where various companies in the industry join hands to create a better world for the future!”
Ever Bilena, a CCIP member company, echoed this sentiment. Denice Sy, Ever Bilena’s Chief Sales & Marketing Officer, revealed the company’s aspiration to become a net zero company. “This year, we are on track to achieve our recovery and plastic footprint offset goal of 40%,” Sy shared.
Planting trees is a powerful act with significant environmental benefits. Trees not only beautify our surroundings but also play a crucial role in combating climate change by absorbing carbon dioxide, a major greenhouse gas.In the context of the beauty industry, which relies heavily on natural resources, tree planting serves as a way to give back to the environment and ensure the sustainability of the very ingredients that go into the products we love.This initiative by CCIP and its members paves the way for a more sustainable future for the industry and the planet.
by Penny Angeles-Tan | Dec 7, 2023 | Beauty
The holiday season approaches and parties and celebrations are all set to happen. You need a good makeup strategy to make sure you look polished and on fleek each time you step into the party zone.
Ever Bilena, the country’s leading cosmetics brand, offers the perfect solution with its EB Matte K-Beauty Lipstick collection, offering six flattering shades to take your look from day to night or to match different themes for different celebrations.
Go for the dainty and feminine look with the Paradise Nude, Sweet Pea, or Daily Coral shades, or achieve an edgy vibe with the Maple Candy, Auburn Delight, or Marshmallow Berry. Even better, these lipsticks are infused with sunscreen filters for proper lip protection, as well as Vitamin E to ensure that your lips are nourished all day even with a matte finish.
Available in physical stores: Watsons, SM Department Stores, and other leading stores nationwide or online on Shopee, Lazada, and TikTok Shop, get ready for the holidays with Ever Bilena’s EB Matte K-Beauty Lipsticks.
To learn more about Ever Bilena Cosmetics Inc. and its products, visit https://www.everbilena.com.ph/ and check out Ever Bilena on Facebook (@everbilenacosmetics), Instagram and TikTok (@everbilenaofficial).
by Penny Angeles-Tan | Jun 8, 2022 | Awards and Competitions
Binibining (Bb) Pilipinas 2022 candidate Chelsea Fernandez of Tacloban City took home the highly-coveted Ms. Ever Bilena 2022 award during the beauty tour held recently at the Ever Bilena headquarters in Caloocan City.
Ever Bilena Cosmetics Inc. (EBCI) president and CEO Dioceldo Sy welcomed the Bb. Pilipinas candidates and thanked them for being part of the beauty tour. After this brief welcome, EBCI chief operating officer Silliman Sy said: “The Ever Bilena award has always been a stepping stone towards a higher goal and higher achievement. So good luck to all the candidates who won today.”
Ever Bilena Beauty Tour 2022 corporate awardees with Ever Bilena executives. (L-R) Ms. Hyaloo Nyca Bernardo, Ms.Spotlight Roberta Tamondong, Ms. Hello Glow Karen Laurrie Mendoza, Ever Bilena Cosmetics Inc. (EBCI) Chief Operating Officer Silliman Sy, EBCI chief sales & marketing officer Denice Sy Munez, Ms. Ever Bilena Chelsea Fernandez, EBCI President and CEO Dioceldo Sy, Ms. Blackwater Herlene Nicole Budol, Ms.Careline Nicole Borromeo, and Ms. Ever Organics Diana Mackey.
Joining Fernandez were fellow candidates who also took home the sub-awards from the Ever Bilena Cosmetics Inc. (EBCI) brands: Herlene Nicole Budol from Angono, Rizal as Ms. Blackwater 2022, and Nicole Borromeo from Cebu City as Ms. Careline 2022. This year, the company also added new sub-awards for four new brands, namely Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo. Receiving these titles were Karen Laurrie Mendoza from Iloilo City who was named Ms. Hello Glow 2022, Diana Mackey from Nueva Ecija as Ms. Ever Organics 2022, Roberta Tamondong from San Pablo, Laguna as Ms. Spotlight 2022, and Nyca Bernardo of Guiguinto, Bulacan as Ms. Hyaloo 2022.
During the beauty tour, the Bb. Pilipinas candidates also had a photoshoot and media interview sessions. The tour culminated with a fun fashion show and corporate awards.
For four consecutive years, Ever Bilena has been the official sponsor of the prestigious Bb. Pilipinas pageant. Its advocacy of celebrating every beauty is in line with Bb Pilipinas’ platform of uplifting women and inspiring Filipinos. Thus, the cosmetics brand continues to give its full support to the Bb. Pilipinas Organization in its quest to discover and unveil the country’s future ambassadors and beauty queens.
Historically, Ms. Ever Bilena title holders have gone on to represent the country on international stages such as Catriona Gray in 2018, Vickie Rushton in 2019, and Samantha Bernardo in 2020.
For 39 years, Ever Bilena has catered to the Filipinas to help enhance their individual beauty with quality and affordable cosmetics. As a pioneer in the local beauty industry, Ever Bilena is ever-evolving as it lives by its new tagline, “for every beauty” to speak to a diverse and dynamic audience.
To know more about Ever Bilena, visit www.everbilena.com.ph, Facebook page (@everbilenacosmetics), and Instagram (@everbilenaofficial).
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