by Penny Angeles-Tan | May 3, 2025 | Beauty
This summer, Careline is excited to introduce the Careline FISH TANK, an engaging in-store activation designed for beauty enthusiasts. This limited-time, interactive experience promises to be both fun and rewarding.
Inspired by the popular Careline x SpongeBob SquarePants collaboration, the Careline FISH TANK allows customers to scoop up as many makeup items as they can from a tank filled with Careline cosmetics, all for just 599 pesos.
Participants will receive two trial scoops to test their strategy or luck before making a final scoop that determines what they can take home. If they are satisfied with their haul during the trial round, they have the option to keep that scoop instead.
This activation aims to bring joy, surprise, and great value to Careline’s Gen Z fans, while also providing them with a fresh and exciting way to explore the brand’s vibrant summer lineup.
The Careline FISH TANK activation is available for a limited time at the following locations:
- LCC Department Store, LCC Mall Legazpi Main – March 14 to May 1, 2025
- W Department Store, Waltermart North Edsa – April 1 to 30, 2025
- LCC Department Store, LCC Mall Tabaco – May 8 to 31, 2025
- SM Beauty Department Store in SM Sta. Rosa, Laguna – May 8 to 28, 2025
This one-of-a-kind activity is expected to draw in crowds eager to experience Careline’s playful approach to beauty, made even more exciting with the nostalgic charm of SpongeBob and friends.
For more updates and behind-the-scenes highlights, follow Careline on social media @carelineph and join the conversation using #CarelineFishTank and #CarelineXSpongeBob.
by Penny Angeles-Tan | Mar 24, 2025 | Events
Attention beauty enthusiasts! Ever Bilena’s makeup bar, the viral shopping experience that has captivated TikTok, is now available at three exclusive locations for a limited time only.
Find EB’s Makeup Bar at:
- W Department Store, Waltermart Makati
- Robinsons Galleria Ortigas Department Store
- LCC Department Store Tabaco, Bicol (Yes, they brought the Makeup Bar craze all the way to Bicol!)
How does the Ever Bilena makeup bar work?
Pick a pouch size
Choose from three sizes:
- Medium – ₱499
- Large – ₱599
- Extra Large – ₱999
Fill it up!
Grab your favorite Ever Bilena makeup products and fit as many as you can inside your pouch! You’ll find best-selling essentials and new launches to upgrade your beauty routine.
Seal the deal.
Once you’re satisfied with your haul, head to the cashier to pay for your chosen pouch.
Personalize your pouch.
Make your makeup bar experience even more special by decorating your pouch with cute, stylish stickers (courtesy of Ever Bilena!)
What’s new at the makeup bar?
This limited-time event features exciting new products, including the EB Moisture Boost Lipstick—a creamy and hydrating lipstick that provides rich color and all-day comfort! You will also find popular items such as EB Serum Tinted Lip Balms, trending blushes, and top-rated eye and brow products.
The Ever Bilena Makeup Bar will be open only until March 31, 2025, so don’t miss your chance to create your ideal beauty pouch at an unbeatable price.
GOOD NEWS! You can shop for as many pouches as you like while supplies last.
by Penny Angeles-Tan | Mar 6, 2025 | Events
Waterbomb Manila 2025 made a sensational debut at the Quirino Grandstand, offering an exhilarating mix of music, water-themed entertainment, and skincare fun! As the first-ever Waterbomb festival in the Philippines, the event showcased a thrilling lineup of K-pop, hip-hop, and EDM performances. Partygoers enjoyed the festivities while remaining sun-protected, thanks to Hello Glow’s Sunscreen Bar!
Hello Glow Keeps the Crowd Sun-Safe
Hello Glow made a splash at Waterbomb Manila 2025 by setting up a Sunscreen Bar, allowing attendees to enjoy the festival while keeping their skin protected. Festivalgoers had the opportunity to create their own sunscreen charms and reapply SPF using Hello Glow’s sunscreen testers. This made it the perfect summer essential for a day filled with water fights and music. As a Korean-inspired skincare brand, Hello Glow was an ideal partner in creating an unforgettable experience at the inaugural Waterbomb Manila!
Day 1 Highlights
The festival kicked off with high-energy performances from a star-studded lineup. EXO’s Chanyeol electrified the stage while Jessi made her triumphant return with a powerful set. Sunmi and Hyolyn wowed the crowd with their stunning vocals and dynamic dance performances. Hip-hop and R&B fans enjoyed sets from Gray, BamBam, and reggae duo Skull & HAHA. Representing the local scene, P-pop groups Bilib and ZÉLA proudly showcased Filipino talent.
Day 2 Highlights
The excitement continued on the second day with Kang Daniel, whose smooth vocals and choreography captivated fans. Hyolyn returned for another high-energy set, while Gray, Oh My Girl, VIVIZ, and NU’EST’s Baekho delivered unforgettable performances. Water fights and synchronized water shows kept the crowd refreshed throughout the festivities.
The Ultimate Festival Experience
More than just a music event, Waterbomb Manila 2025 was an immersive experience, combining live performances, interactive water activities, and vibrant visual effects. With Hello Glow ensuring everyone’s skin stayed sun-safe, attendees fully enjoyed the action without worrying about sun damage.
Hello Glow’s participation added an extra glow to the festival, making it not just fun but also skincare-friendly! Fans are already looking forward to the next Waterbomb Manila, and it’s safe to say that SPF will remain a must-have for the ultimate festival experience.
by Penny Angeles-Tan | Feb 7, 2025 | Beauty
Great news, beauty lovers! Due to overwhelming demand, the Ever Bilena Beauty Bar activation at SM Clark Department Store is now extended until February 16, 2025. If you haven’t had the chance to experience the viral “Fit All You Can” activity, now’s your chance. This unique activity allows you to try and fit as many Ever Bilena products as you can into a pouch, all for a fixed price—plus, we’re bringing in even more surprises!
Shoppers can still mix and match their favorite Ever Bilena products and choose from three goodie bag sizes, each filled with a selection of our best-selling items: Medium for ₱499, Large for ₱599, and Extra Large for ₱999.
Ever Bilena Makeup Bar at SM Clark unveils exciting new additions.
But that’s not all—this extended run introduces even more beauty must-haves to the selection! Alongside the best-selling EB Serum Tinted Lip Balms, viral blushes, and everyday glam essentials, shoppers can now discover newly added exclusive items such as the EB Pro Brow Soap, EB Studio Finish Stick Foundations, EB Pro Eye Brow Kit, and EB Water Tints to maximize their Beauty Bar experience.
Once you’ve filled your pouch, head back to the booth to customize it with fun stickers—making your Ever Bilena haul uniquely yours.
With fresh additions and an extended stay, the Ever Bilena Beauty Bar at SM Clark just got bigger and better. Don’t miss out—visit before it wraps up on February 16, 2025! We can’t wait to see you there!
by Penny Angeles-Tan | Jan 15, 2025 | Business
The Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) recently held its fourth General Membership Meeting (GMM), themed “Cocktail Night,” at the Revel at the Palace in Taguig City.
The event was led by the CCIP Board of Trustees, including President Christine Reyes from Amway Philippines, who presented her annual report. She highlighted CCIP’s mission to accelerate, elevate, and champion the cosmetics industry in the Philippines. Christine expressed excitement about continuing to grow the Chamber’s legacy with the unwavering support of its member companies.
“In response to the dynamic and ever-changing business and regulatory landscape, CCIP is dedicated to advancing the cosmetics industry by fostering adaptability and providing swift, strategic solutions to market shifts. By nurturing creativity, we aim to drive sustainable growth and meaningful change, reinforcing our leadership in the industry. Building on the momentum of our 50th anniversary, our next step is clear: to elevate CCIP to the next level as we pave the way for the cosmetics industry to achieve unprecedented excellence in 2025 and beyond,” she stated.
Joining Christine at the year-end festivities were fellow board members: Jacqueline Lim from First Asia Manufacturing, Monina Leslie Ferrer from Snoe Beaute Produits Inc., Denice Sy from Ever Bilena Cosmetics, Inc., Dennies Ladia from Environatural Corporation, Dr. Janina Tan from Jradiance Corporation, and Shirley Cayago from Splash Corporation.
The event, co-hosted by Denice Sy, Dominic Plana, and Tin Guiao, was filled with energy, entertainment, and camaraderie among members. Guests enjoyed great drinks, lively music, and the excellent company of colleagues from across the industry.
A significant highlight of the night was the announcement of the election results for CCIP’s new Board of Trustees for 2025. These new trustees will work alongside the current board members.
The Election Committee, led by Gladys Conopio from DKSH Philippines, Inc., Lessie Galindo from Brenntag Ingredients, Inc., and Faye Muñoz from Chemrez Technologies, Inc., announced the newly appointed trustees: Aio Nery from CCT Chemicals Inc., Jellie Marie Villamor from GT Cosmetics in Cebu, Maria Roberta Estacio from Harem Inc., Ramon Claridad from Rainiers Research and Development Institute, John Robinson Uy from Unilever Philippines, Michael Zotomayor from ZLab International Corporation, and Kimberly Sablayan from Lifestrong Marketing, Inc.
As the Chamber moves into 2025 with a dynamic and visionary board, CCIP reaffirms its commitment to empowering the local cosmetics industry and fostering collaboration among its diverse and vibrant membership.
Hello Glow made a splash at Waterbomb Manila 2025 by setting up a Sunscreen Bar, allowing attendees to enjoy the festival while keeping their skin protected. Festivalgoers had the opportunity to create their own sunscreen charms and reapply SPF using Hello Glow’s sunscreen testers. This made it the perfect summer essential for a day filled with water fights and music. As a Korean-inspired skincare brand, Hello Glow was an ideal partner in creating an unforgettable experience at the inaugural Waterbomb Manila!
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