Lazada Launches first ever STYLECON in PH

The first ever STYLECON, held last September 10 where bloggers, influencers, and industry insiders were treated to informative and inspiring talks.

Lazada Stylecon Panelists: Sassa Jimenez, Patty Ang, Kelsey Merritt, Bea Constantino, and Angela Yeo

Lazada Stylecon Panelists: Sassa Jimenez, Patty Ang, Kelsey Merritt, Bea Constantino, and Angela Yeo

The event brought together today’s brightest young names in the different fields of style, such as makeup, couture, styling, and modeling. Talks revolved around style and beauty in the age of social media and digital shopping.

Quotes for Stylecon panelists

Bea Constantino

Bea Constantino, one of the most celebrated fashion stylists in the country, shares how sometimes the most unexpected things turn out for the best, “Fashion was never my thing when I was young. But through the years, I fell in love with it. Inspiration comes from all over – from people to places and experiences. Surviving this industry is all about respecting those who came before you, learning relentlessly and finding your best self in the process.”

Patty Ang

Seeing fashion accessories as an investment was also a highlight in the discussion. Patty Ang,designer for Andi Eigenmann’s Cannes scene-stealer dress, said; “Invest in good jewelry. It’s a great investment because it stands the test of time. You can even pass it on to your children. Quality pieces, be it jewelry or leather bags, are great ways to add a sense of class to your wardrobe without feeling the need to update constantly.”

Sassa Jimenez

As for online shopping? Haute Couture designer Sassa Jimenez gave the most practical tip: “Online shopping is great because you don’t have to decide (and spend) on the spot if you want to purchase an item. In fact, you can make a wish list when shopping online. Add the items in your cart. Sleep on it. Come back the following day and assess if you still want to push through with the purchase.”

An interesting topic during the discussion was the effect of social media on fashion trends and individual style. Most of the audience, comprised of bloggers and online influencers, realized that even the experts in individual fields were always on the lookout for inspiration from other people. In a truly social world, we inspire each other with our own unique style.

Kelsey Merritt

Nowadays social media is an avenue for people to express their passion for fashion through images, and maybe even live their passions as well. “I have to thank the internet because social media gave me my big break as a model,” was Kelsey Merritt’s sentiment on how her fame sky-rocketed due to Instagram. From her stylish clothes to gorgeous make-up, Kelsey’s Instagram account garnered enough traction that an NYC-based agency signed her as one of their models.

Angelo Yeo

Angelo Yeo ( prepares for her FB Live makeup tutorial

Angelo Yeo ( prepares for her FB Live makeup tutorial

The roundtable discussion was followed by a makeup tutorial sponsored by L’Oréal. Angela Yeo,celebrity make-up artist and owner of, showed the audience how to achieve an easy “office chic” look – an everyday dilemma faced by majority of working women. The tutorial was broadcasted through Facebook LIVE via Lazada’s account. As a vlogger, Angela stressed the importance of product reviews when shopping online.

The most important learning from STYLECON was best summed up by Bea Constantino, “Find your passion, always update yourself, and build your brand.”

With more and more people passionate about fashion, Lazada has continually increased inventory with a wide assortment of fashion and health & beauty products. Lazada believes in empowering people to find their passion from the comfort of their homes, be it in fashion, photography, make-up, or the arts. Check out new and exciting finds by visiting